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opportunities for
Toward a Stewardship growth, achievement,
theory of management affiliation, and self-
(1997) actualisation.
Higher needs of
Maslow’s Hierarchy
Behaviour which is rewarded
Reward and reflects the values of the
recognition organisation
Reward risk taking,
Building organisational culture experimenting and generating
that stimulates creativity and new ideas.
innovation (2003)
Use intrinsic rewards like
autonomy, opportunities for
personal and professional
growth.
15% of time dedicated
to generating new
ideas and working on
favourite projects.
Using internet to communicate
and share ideas.
Recruitment, selection,
appointment and
maintaining employees
is an important part of
Support Mechanisms. Building organisational promoting creative
culture that stimulates culture.
creativity and
innovation (2003) Values and beliefs of
management are
reflected in the type of
people appointed
Intelligence, knowledge, risk
taking, inquisitiveness, energy
Availability of and most importantly diversity.
resources: Time, IT,
Creative people. Diversity brings richer
ideas and new
Each factor crucial and processes to stimulate
inter-dependent creativity.