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SOLUCIONS,
CRITERIS DE CORRECCIÓ
I PUNTUACIÓ
Almost four months ago, Lisa Dorahy was scrolling through Facebook when she saw a job advert
pop up in her news feed.
She wasn’t really looking for a new job, and it was one of the rare times the mother-of-three
5 had time to use social media. But the post advertising for a part-time assistant at a recruitment
agency seemed perfect for her.
She followed the link to apply, had an interview three days later, and a job with New Zealand
agency, Human Connections Group by the following week. Dorahy now realises the ad was
specifically targeted to find her—or someone like her.
10 Facebook ads are not a new phenomenon—no doubt you’ve seen similar ads in your news feed.
But you may have also seen job advertisements appear for roles and industries that are outside your
regular line of work. This is likely the result of recruiters looking for someone with your specific
skills, based off information that Facebook has learnt about you from your behaviour on the site.
As more recruiters begin to use the tool, some warn the ability to hyper-target candidates for
15 specific jobs could also allow some recruiters to discriminate based on age, ethnicity, religion or
gender.
When BBC Capital contacted Facebook it declined to comment on the practise of targeted
recruitment on the platform.
It works like this: Facebook Ads is a service which allows businesses to pay to place advertisements
20 on and around people’s Facebook feeds.
When placing an advert, the business can choose the exact type of person they want to see it,
based on their age, sex, interests, race, religion and much more.
“Facebook has the most data on anyone, arguably, out of all the tech companies,” he says.
A Facebook spokesman says the company could not share data on the number of recruiters
25 using the tool, and declined to comment further.
Facebook is not the only social media network to allow targeted advertising—any platform
that collects data on its users can offer a similar service. For example, Google+ and Facebook-owned
Instagram also offer hyper-targeted advertising, while LinkedIn allows recruiters to create targeted
ads based on age or gender, but not on race or sexual preference.
2
3.
Some recruiters warn this tool could allow
a) hiding your way of thinking and feeling.
b) making the correct decision.
c) discrimination based on how old you are, your race, being a man or a
woman, etc.
d) discrimination based on age, ethnicity, political bias and friendship.
6. According to the text, LinkedIn allows recruiters to create targeted ads based on
a) race and sexual preference, but not on age or gender.
b) how old people are and being male of female.
c) abilities, race and gender.
d) training, youth and vocation.
Valoreu l’exercici globalment amb 3 punts, a raó de 0,5 punts per resposta correcta.
Lines 5-6: “But the post advertising for a part-time assistant at a recruitment
1 b
agency seemed perfect for her.”
Line 10: “Facebook ads are not a new phenomenon—no doubt you’ve seen
2 b
similar ads in your news feed.”
Lines 14-16: “As more recruiters begin to use the tool, some warn the ability
3 c to hyper-target candidates for specific jobs could also allow some recruiters
to discriminate based on age, ethnicity, religion or gender.”
Lines 19-20: “[…] Facebook Ads is a service which allows businesses to pay
4 c
to place advertisements on and around people’s Facebook feeds.”
Lines 21-22: “When placing an advert, the business can choose the exact type
5 a of person they want to see it, based on their age, sex, interests, race, religion
and much more.”
Lines 28-29: “[…] LinkedIn allows recruiters to create targeted ads based on
6 b
age or gender, but not on race or sexual preference.”
3
B. Choose the word or definition (a, b, c, or d) that best explains the meaning of the words
below as they are used in the text. Draw a circle around the letter corresponding to the
right answer. The words appear in bold in the text.
[2 marks: 0.5 marks for each correct answer]
2. apply (line 7)
a) have a rest b) pay the rent c) make a request d ) stay away
Valoreu l’exercici globalment amb 2 punts, a raó de 0,5 punts per resposta correcta.
4
C. Write 80-100 words about ONE of the following topics:
[5 marks]
1. Write down a fictional dialogue between you and your boss. Decide on your own the
context and situation (name of the company, problem to be solved, etc.).
2. Imagine a hacker has stolen some personal data about you on the Internet. Write a
formal letter addressed to the police in order to report this situation.
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6
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L’Institut d’Estudis Catalans ha tingut cura de la correcció lingüística i de l’edició d’aquesta prova d’accés