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Adetiloye, K.A. & Babajide, A.A. (2012). Investors’ Behavioral Biases and the
Security Market; An Empirical Study of the Nigerian Security Market.
Accounting and Finance Research, Vol.1, No.1, pp 219-229.
Afrin, F., Khan, F. & Rahman, M.A. (2015). Factors Influencing Investors’ Decisions in Stock
Market Investment in Bangladesh (A Study on Khulna City). Journal of Finance and
Accounting, Vol. 3, No. 6, pp 198-204.
Airasian, P., Gay, L. & Mills, G. (2006). Educational Research: Competencies for Analysis and
Application. New York: Prentice Hall.
Ali, U., Bashir, T., Javed, A., Meer, U. I. & Naseem, M. M. (2013). Empirical Testing
of Heuristics Interrupting the Investor’s Rational Decision Making.
European Scientific Journal Vol. 9, No. 28, pp 432-444.
Almlund, M., Duckworth, A.L., Heckman, J. & Kautz, T. (2011). Personality Psychology and
Economics, IZA Discussion Paper No. 550, pp 1-254.
Anis, J. & Mauna, A. (2015). The Factors Forming Invetors’ Failure: Is Financial Literacy A
Matter? Viewing Test by Cognitive Mapping Technique. Cogent Economics and
Finance, Vol. 3, pp 1-16.
Anum, B.A. (2017). Behavioral Factors and their Impact on Individual Investors
Decision Making and Investment Performance: Empirical Investigation
from Pakistani Stock Market. Global Journal of Management and Business
Research, Vol. 17, No. 1, pp 61-70.
Aren, S., Aydemir, S.D. & Tufekci, S. (2017). An Exploratory Approach Toward
Identifying Behavioral Biases an Individual Investors. 13th International
Strategic Management Conference, pp 625-633.
Arora, A.P., Dhameja, N. & Sahi, S.K. (2012). Predictors of Preference for Financial
Investment Products using CART Analysis. Journal of Indian Business
Research, Vol. 4, No. 1, pp 61-86.
Arora, A.P., Dhameja, N. & Sahi, S.K. (2013). An Exploratory Inquiry into the
Psychological Biases in Financial Investment Behavior. Behavioral
Finance, Vol. 14, pp. 94-103.
Azam, N., Bashir, T., Butt, A.A., Javed, A. & Tanvir, A. (2013). Are Behavioral
Biases Influenced by Demographic Characteristics and Personality
Traits? Evidence from Pakistan. European Scientific Journal, Vol. 9, No.
29, pp 277-293.
Bangko Sentral ng Pilipinas (2012). Consumer Finance Survey. Retrieved April 18,
2012 from www.bsp.gov.ph>2012>CFS_2012;
Bauer, R. (1960). Consumer Behavior as Risk Taking. in Hancock, (Revised Ed.), Dynamic
Marketing for a Changing World. Chicago: American Marketing Association, pp
389-98.
Bilgehan, T. (2014). Psychological Biases and the Capital Structure Decisions: A Literature
Review. Theoretical & Applied Economics, Vol 21, No. 12, pp 123-142.
Bloch, P. & Richins, M. (1986). After The New Wear Off: The Temporal Context of Product
Involvement. Journal of Consumer Research, Vol. 13, pp 280-85.
Boon, K.S., Hong, W.C., Hui, S.L., Ying, C.C. & Zhuan, A.S. (2016). The Effect of Personality
Traits and Demographic Characteristics Towards Risk Tolerance and Investment
Decision Making. Universiti Tunku Abdul Rahman.
Borghans, L., Duckworth, A.L., Heckman, J. & Ter, W.B. (2008). The Economics and
Psychology of Personality Traits, NBER Working Paper No. 13810, JEL No. I2, J24.
Chamorro-Premuzic, T., Rogers, J. & Viding, E. (2013). Instrumental and Disinhibited Financial
Risk Taking: Personality and Behavior Correlates. Personality and Individual
Differences, Vol. 55, No. 6, pp. 645-649.
Conchar, M.P., Olavarietta, S., Peters, C. & Zinkhan, G. M. (2004). An Integrated Framework for
Conceptualization of Consumers’ Perceived Risk Processing Academy of Marketing
Science Journal, Vol. 32, No. 4, pp 418-36.
Desai, A., Geetee, V. & Thakur., A. (2013). A Study of Factors Affecting Investor’s Preferences
between Mutual Fund and Equity. Asian Journal of Management Research, Vol. 3,
No. 2, pp 374-383.
Debasish, S.S. & Mohanta, G. (2011). A Study on Investment Preferences Among Urban Investor
in Orissa. Prerana Journal of Management Thought and Practice, Vol. 3, No.1, pp 1-
9.
Dohmen, T., Falk, A., Huffman, D., Schupp, J., Sunde, U. & Wagner, G. (2009). Individual Risk
Attitudes: Measurement, determinants and Behavioral Consequences. Maastricht
University, Research Centre for Education and the Labour Market, ROA Research
Memorandum.
Durand, R.B., Newby, R., Peggs, L. & Siekierka, M. (2013). Personality. Journal of Behavioral
Finance, Vol. 14, No. 2, pp 116-133.
Durand, R.B., Newby, R. & Sanghani, J.P. (2008). An Intimate Portrait of the Individual Investor,
Journal of Behavioral Finance, Vol. 9, pp 193-208.
Garg, P. & Verma, Y. (2016). Pradhan Mantri Jan Dhan Yojana (PMJDY) : A Step
Towards Eradicating Financial Untouchability. Indian Journal of Finance,
Vol. 10, No. 1, pp 1-15.
Gedmintiene, D.D. & Visockaite, A. (2016). The Importance of Personal Finance for
Investment and Applying Financial Behaviour Principles in Personal
Finance Investment Decisions in Lithuania. Societal Studies, Vol. 8, No. 1,
pp 118-131.
Gitman, L.J., Joehnk, M. D., Juchau, R.G. & Smart, S. (2015). Fundamentals of
Investing. Pearson Higher Education AU, Retrieved from
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Hansen, T. (2005). Perspective on Consumer Decision Making: An Integrated Approach, Journal
of Consumer Behaviour Vol. 4, No. 6, pp 420-437.
Hon, T.Y. (2014). The Dilemma of Investment Decision for Small Investors in Hong
Kong Stock Market. International Journal of Banking, Risk and Insurance,
Vol. 2, No. 2, pp 10.
Howard, J. A. & Sheth, J. N. (1969). The Theory of Buying Behaviour. New York, Wiley.
Hunjra, A.I., Qureshi, S.A. & Rehman, K. (2012). Factors Affecting Investment
Decision Making of Equity Fund Managers. Wulfenia Journal, Vol. 19,
No. 10, pp 280-291.
Hunjra, A.I., Rauf-i-Azam & Riaz, L. (2012). Impact of Psychological Factors on
Investment Decision Making Mediating by Risk Perception: A Conceptual
Study. Middle-East Journals of Scientific Research Vol. 12, No. 6, pp 789-
795.
Hunjra, A.I. & Riaz, L. (2015). Relationship Between Psychological Factors and
Investment Decision Making: The Mediating Role of Risk Perception.
Pakistan Journal of Commerce and Social Sciences, Vol. 9, pp 968-981.
Jaccard, J. & Radecki, C. (1995). Perceptions of Knowledge, Actual Knowledge, and Information
Search Behavior. Journal of Experimental Social Psychology, Vol. 31, pp 107-138.
Kalra, S.K. & Sahi, S.K. (2013). Measuring Financial Risk Taking Using A Dual
Preference Approach For Determination of Financial Satisfaction. Indian
Institute of Management, Ahmedabad, pp 1-30.
Klein, C. & Von Wallis, M. (2015). Ethical Requirement and Financial Interest: A
Literature Review on Socially Responsible Investing. Business Research,
Vol. 8, No. 1, pp. 61-98.
Lavanya, R.E., Mohanasundari, M. & Vetrivel, S.C. (2016). Risk and Return Analysis
in Selected Equity Linked Savings Scheme in India: A Bibliographic
Review. Asian Journal of Management Science, Vol. 5, No. 1, pp 1-6.
Lonial, C. S., Mangold, G. & Raju, P.S. (1995). Differential Effect of Subjective Knowledge,
Objective Knowledge, and Usage Experience on Decision Making: An Exploratory
Investigation, Journal of Consumer Psychology, Vol. 4, No. 2, pp 153-80.
Lou, D. (2012). A Flow-Based Explanation for Return Predictability. The Review of Financial
Studies, Vol. 25, No. 12, pp 3457-3489.
Moghaddam, P.P. & Nejati, M. (2013). The Effect of Hedonic and Utilatarian Values
on Satisfaction and Behavioural Intentions for Dining in Fast-Casual
Restaurants in Iran. British Food Journal, Vol. 115, No. 11, pp. 1583-
1596.
Mol, A., Van Koppen, K. & Wagemans, F. (2013). The Effectiveness of Socially
Responsible Investment: A Review. Journal of Integrative Environmental
Sciences, Vol. 10, No. 3-4, pp. 235-252.
Nagy, R. & Obenberger, R. (1994). Factors Influencing Individual Investor Behavior. Financial
Analysts Journal, Vol. 50, No. 4, pp 63-68.
Narayan, P. & Nihar, K.L. (2012). Investors Preferences for Mutual Fund
Investments-Factor Analysis. Drishtikon: A Management Journal, Vol. 3,
No. 1, pp 169-187.
Paradi, J. & Zhu, H. (2013). A Survey on Bank Branch Efficiency and Performance
Research With Data Envelopment Analysis. Omega 41, Vol. 41, No. 1, pp
61-79.
Ricciardi, V. (2008). The Financial Psychology of Worry and Women. Retrieved from
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1093351.
Sahi, S.K. (2017). Psychological Biases of Individual Investors and Financial Satisfaction.
Journal of Consumer Behaviour, Vol. 16, No. 6, pp 511-535.
Sharma, G. & Srivastva, M. (2016). Risk and Return Linkages among Stock Markets
of Selected Asian Countries. TSME Journal of Management, Vol. 6, No.
1&2, pp 1-16.
Singh, J. & Yadav, P. (2016). A Study on the Factors Influencing Investors Decision
in Investing in Equity Shares in Jaipur and Moradabad with Special
Reference to Gender. Amity Journal of Finance, Vol. 1, No. 1, pp 117-130.
Tagum City, Davao del Norte, City Ordinance No. 661, Chapter 1, Section 2, (2014).
Tripathy, C.K. (2014). Role of Psychological Biases in the Cognitive Decision
Making Process of Individual Investors. Orissa Journal of Commerce, Vol.
34, No. 1, pp 69-80.
World Bank (June, 2018). Global Economic Prospects: Turning of the Tide?.
Washington DC: World Bank.