VISION

Godrej in Every Home and Work Place

MISSION

Enriching Quality of Life

Everyday Everywhere

VALUES

Integrity| Trust| To Serve

Respect| Environment

Godrej & Boyce Manufacturing Company Profile

Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call
centers. Our founder, Ardeshir Godrej, lawyer-turned-locksmith, was a persistent inventor and a strong
visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha
Godrej, were the foundation of today’s Godrej empire. One of India’s most trusted brand, Godrej enjoys the
patronage and trust of over 470 million Indians every single day. Our customers mean the world to us. We
are happy only when we see a delighted customer smile.

With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture,
security and agri care – to name a few – our turnover crosses 2.6 billion dollars. You think of Godrej as
such an integral part of India – like the bhangara or the kurta – that you may be surprised to know that 20%
of our business is done overseas. Our presence in more than 60 countries ensures that our customers are
at home with Godrej no matter where they go. With brands you can believe in, service excellence you can
count on and the promise of brighter living for every customer, Godrej knows what makes India tick today.

Today, we are at a point in Godrej’s history when our amazing past is meeting up with its spectacular future
head on. Godrej is learning and relishing being young again.

Godrej & Boyce Manufacturing Locks Company Profile

The Godrej story began in 1897 with the manufacture of Locks. Since then, Godrej Locks has set several
benchmarks in the locks industry – from the first spring-less lock in 1907 to the iconic 'NavTal' in 1954
to the Ultra range in 1995 to the revolutionary 3KS in 2007. From a state-of-the-art manufacturing
facility in a suburb of Mumbai, Godrej Locks provides locking solutions that reach homes, offices,
industries and the hearts of millions of people in India and around the world for whom ‘locks’ means
Godrej.

A symbol of trust and security for 112 years, we are proud that the lock on almost every Indian home’s front
door is ours. It goes to show how our customers have placed their trust and confidence in us. Since the
first lock was manufactured in 1897, it has been our endeavor to constantly evolve and design products
and services that exceed the expectations of individual and institutional customers. Over the years, our
locks have changed in form, function and scope of application, but one thing remains constant – the solid
stamp of trust and reliability. We adhere to global quality norms and hold ISO 9001, ISO 14001 and
OHSAS 18001 certifications.

With our locks now reaching several countries around the world, the brand has come a long way in
delivering world class locking solutions. Our continuous thrust on innovation, research and on-time delivery
ensures our customers keep coming back for more.

Godrej Locks is a business unit of Godrej & Boyce Mfg. Co. Ltd.
Applications :
• Banks
• Nuclear Power
• Gas
• Hospital
• Telecom
• Airport
• Industrial Safety
• Education
• Petroleum
• IT / ITES
• Power
• Real Estate
• Defence
• Dairy
• Corporate Office
• OEMs
• Press
• Hotel Industry

1. Board of Directors
J. N. Godrej (Chairman and Managing Director),
A. B. Godrej, N.B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F.P. Sarkari, P. P.
Shah, A Ramchandran, P. D. Lam (Executive Director & President ) and K. A. Palia [Executive
Director (Finance)]
Sales (Unconsolidated)Sales including Excise Duty (Fiscal Year 2006-07): Rs. 28,896 million (US$
710 million)
2.
Registered Office, Head Office and Mumbai branch
Pirojshanagar, Vikhroli, Mumbai (Bombay) 400 079, IndiaPhone : 91 - 22 - 6796 5656 / 6796 5959 /
6796 1300Godrej Response Centre toll-free number:
1-800-22 55 11Corporate Website : http://www.godrej.com

1. A Positive Work Culture

It has been said that the success of an organization depends upon the quality of work, co-operation
at all levels and adherence to a constructive / pro-active management policy that translates into a
positive work culture.
Divisionalization
Quality itself is globalized: Quality needs must compete globally.
An advertisement issued in the national press on 24 September 1955 referred to Godrej as
'Guardian of the Nation's Wealth', providing 'SAFE and CLEAN
Service'.
Values do not die.
Total Quality Management
2. STRENGTHS of Godrej & Boyce Mfg. Co. Ltd
STRONG BRAND NAME
QUALITY
 GOOD REPUTATION AMONG THE CUSTOMERS
SERVICE MANAGEMENT
SUPLY CHAIN MANAGEMENT
EXCLUSIVE ACCESS TO HIGH GRADE NATURAL RESOURCES
FAVOURABLE ACCESS TO DISTRIBUTION NETWORKS
MANAGEMENT
EMPLOYEE
INNOVATIVE ASPECTS
FINANCIAL RESERVES
MARKET LEADER
WEAKNESSES of Godrej & Boyce Mfg. Co. Ltd
COST OF PRODUCT
MARKETING
EMPLOYEE TURN OVER RATIO
CENTRALISATION
3. OPPOTUNITIES of Godrej & Boyce Mfg. Co. Ltd
INDUSTRY OR LIFESTYLE TRENDS
COMPETITOR’S VULNERABILITIES
MARKET DEVELOPMENT
TECHNOLOGY DEVELOPMENT AND INNOVATION
GLOBAL INFLUENCES
NEW MARKETS
NICHES TARGET MARKET
BUSINESS AND PRODUCT DEVELOPMENT
INFORMATION AND RESEARCH
THREATS of Godrej & Boyce Mfg. Co. Ltd
COMPETITORS INTENTION
MARKET DEMAND
NEW TECHNOLOGIES, SERVICES, IDEAS
OBSTRACLES FACED
LOSS OF KEY STAFF
SEASONALITY
COUNTRY’S ECONOMY
4. Marketing and Branding Strategy
Revitalizes Master Brand strategy and identity for greater synergies across business and brand
portfolio
Creates new Marketing and Branding strategy geared to supporting the group’s revenue growth
target of 25-30% annually
Outlines a new portfolio management strategy to maximize the value of the Godrej brand and
associated businesses
5. Adi Godrej said “The Indian consumer now has a more demanding and youthful mindset. At Godrej
we have always been at the helm of changing and redefining the marketplace and this will now be
reflected in a marketing and branding strategy that accelerates profitable growth.”
Jamshyd Godrej said “Consumer insight has always been an important part of our decision-making.
We now want to make our proprietary consumer research the core of our business strategy and
create a unique consumer experience associated with Godrej.”
“The revitalized corporate identity is a result of a detailed analysis of our vast product, service and
business portfolio. Using the Godrej brand as a unifier of our businesses and people made sense
because it is our most valuable asset, it cannot be replicated and it spans all our businesses” said
Tanya Dubash, Executive Director and President, Marketing.
Godrej Master Brand
6. SUGGESTION
In Godrej & Boyce mfg. co ltd all work are centralized at H.O. so there is delay happened in term of
delivery of product.
In Godrej & Boyce mfg. co ltd I had observed that there is noDress code so mostly their approach
is informal and not in showing unity.
There is no certain fixed commission for dealer it is fluctuating.
Also there is no any specialized marketing department so they can not easily get information about
competitor, their strategies, market research, and product awareness.
Another I had seen that there is more employee turn over ratio compares to other organization and
 it is break their link of selling.
Products which organization selling has too high cost with respect to competitors very few
industries are showing interest in it.
ERP Software used by organization BAAN is not giving best result compare to SAP.
7. VALUES CREATED BY GODREJ IN INDIA
Fair, Transparent and Ethical dealings
Quality
Security