Sales in a TV Channel Requires You to

Handle a Lot of Pressure – Says AGM of

Sales at a Regional TV Channel
AUGUST 12, 2018

WORK-LIFE JOB SECURITY INCOME WORK CULTURE IMPORTANCE OF RECOGNITION

BALANCE POTENTIAL EDUCATION

Profile Details
Name​ – Confidential
Profession​ – ​Sales​ in TV Channels
Designation​ – AGM Sales
Organisation​ – ​Kolkata TV
Age​ – 46
City​ – Kolkata
Work Experience (Years)​ – 18
Under-Graduation​ – B.SC, ​Vidyasagar College

Please give us a summary of your Career.

I started my career with ​RADIO ONE​ in Sales and worked there for two years. Then, I
worked as Manager in​ PRATIDIN​ for 2.5 years, followed by a stint in FOCUS BANGLA for 2
years.
Then I got a promotion and I moved to Zeal News as Senior Manager and worked there for
2 years. Post that, I worked in Radio Misti as Sales Head – East for 3 years, then in
SADHNA BANGLA as Sr. Manager in Ad Sales & Marketing for 2.5 years.
Currently, I am working as AGM-Sales in TV channels in KOLKATA TV.

Please describe your current Job Responsibilities.

My current job responsibilities include Air Time selling for the channel, i also take all major
decision regarding Ad sales and marketing for the channel. Apart from this I have to do AD
sales and Marketing for the national client, corporate, semi-corporate as well as retail
clients, Doing all major Events for the channel, I also take care about the Co-ordination
between scheduling & ad Sales Team, etc.
I have spent over 18 years in this profession of Sales in TV Channels.

Average Income of Sales in TV Channels in the current scenario

Starting out/Fresher – ​0-2 Lakhs Per Annum
5 Years of Experience – ​2-5 Lakhs Per Annum
10 Years of Experience – ​5-10 Lakhs Per Annum
15 Years of Experience – ​10-20 Lakhs Per Annum
20 or more Years of Experience – ​10-20 Lakhs Per Annum

How do you rate the Income Potential of Sales in TV Channels?

Work-Life Balance
On an average, how any hours do you work per day?
More than 9 hours
On an average, how many days in a week do you work?
6 days
How often are you required to work in night-shift?
Rarely
Does your work require you to travel?
Often
Does your work require you to relocate to different town/cities?
Often
How would you consider the job security in your profession?
Secure
Would you consider this Profession Risky?
Maybe

Overall, how would you rate Work-Life Balance in your Profession?

Overall, how would you rate Job Stability of your Profession? What
are the different ways of entering this profession?
One can enter this profession by giving interviews for Sales and Marketing department in
different channels after pursuing their graduation or post graduation.

Work-Culture
How would you rate Stress-Level in your Profession?
As it should be
How would you rate your office/work infrastructure?
Good
How would you describe your co-workers?
Helpful
Generally speaking, your work is
Field Work

Overall, how would you rate Work-Culture in your Profession?

Importance of Education in Your Profession

Would you say that Education from top School/College plays a major role in the
success in this Profession?
No
What level of Education is sufficient to be successful in this Profession?
Graduation in Relevant Stream
Would you say that Studious students are generally successful in this Profession?
No
How would you consider the Cost of Education post 12th?
OK
At present, which institutes are best for the education of this profession?
As such education plays not a big role, therefore I can’t recommend a college.
What is the cost of education (post 12th) of this profession at present?
If you are going for a simple graduation, then cost will be minimal.

Overall, how would you rate the role of Education in your Profession?

According to you, what kind of person is likely to be Happy &

Successful in your Profession?
First Personality Trait –​ Energized by people, enjoy a variety of tasks and good at
multitasking
Second Personality Trait –​ Focus on facts and details and apply past experiences to
come up with practical solutions to problems
Third Personality Trait – ​Prefer to make decisions by being sensitive and cooperative to
others feelings
Fourth Personality Trait –​ Prefer to keep flexible plan and keep options open
Fifth Personality Trait –​ Prefer to seek new experiences and create new things
Sixth Personality Trait –​ Prefer to be self-disciplined and organised
Seventh Personality Trait –​ Prefer to be just and fair and not try to make everyone happy
Eighth Personality Trait –​ His/Her Family and Friends agree that S/he is usually relaxed,
calm and happy
Please provide details
NA

What are some of the positives, which would encourage

someone to join your Profession?
Sales in TV Channels is one of the best jobs for people who are energized by other people,
who enjoy a variety of tasks and are good at multitasking.
You get a good amount of salary too.
One can be creative here and you can gain new experiences too.
You would get very helpful coworkers here and your office environment would be good too.
You will gain a lot of patience while working in this job and that will help you to solve your
personal problems too.

What are some of the negatives that you would want someone to
be aware of when considering a career in your Profession?
There are a few negatives in this job like you have to work very hard. There will be days
when you have to work more than 9 hours a day. You have to work 6 days a week.
This job is very much Sales target oriented and you have to handle a lot of pressure for that
reason.
People often end up having an aggressive attitude in this job. You should be very patient for
that reason. If you can’t reach your Sales target, you will get warnings and also you won’t
get incentives then.

Recognition in your Profession

What is your family’s view of your Profession?
My Family is Impressed
What is Friends’ view of your Profession?
My Friends are Impressed
What is Society’s view of your Profession?
Society is Impressed
Overall, how would you rate the Recognition aspect of your Profession?

General Information of Sales In TV Channels

What kind of family’s financial background can maximize success in this profession?
It Doesn’t Matter
What is the ease of starting own business in this field?
Very Easy
How easy is it to move to a different country in this profession?
Maybe Easy for Few
Now you have several years of work experience and you have seen professions of
others. If you are taken back to 10th/12th class and allowed to pick a profession, then
which profession will you pick and why?
I am happy with my current profession.
Contributing Writer - ​Jayti Biswas

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