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Prestige Data Services Summary of Computer Utilization, First Quarter 1997
Revenue Hours January February March
Intercompany 206 181 223
Commercial 123 135 138
Total revenue hours 329 316 361
Service Hours 32 32 40
Available Hours 175 188 167
Total Hours 536 536 568
Expenses
Space Costs
Rent 8,000 8,000 8,000
Custodial services 1,240 1,240 1,240
Total costs 9,240 9,240 9,240
Equipment costs:
Computer leases 95,000 95,000 95,000
Maintenance 5,400 5,400 5,400
Depreciation
Computer equipment 25,500 25,500 25,500
Office equipment and fixtures 680 680 680
Power 1,633 1,592 1,803
Total costs 128,213 128,172 128,383
Answers:
1
Variable costs are the only costs that should be considered when making decisions. It is also
important to look at the opportunity cost of the leases for the computer equipment, which had
four years left and are noncancelable. The purpose of the company was to provide a step
towards deregulation and would decrease the need for a rate increase. Also if they shut down
Data Services they would have to pay an outside company to provide this service to Prestige
Telephone Company along with lose the revenue from the commercial sales. In regards to the
space that Prestige Data uses, they could potentially rent the out the space to an outside
company. There would also be a benefit to laying the personnel off and not having to pay those
wages and salaries. However, we came to the conclusion that Prestige Data Services is more of a
benefit than Rowe initially thought and should be given more time to show its contribution since
the loss is actually decreasing at march.
c. The plan would increase the demand 30%, therefore the commercial hours will be 180 hours.
Contribution = (180 x 800) - (180 x 4.53) - (180 x 80.13)
Contribution = ###
Compared to the present
Contribution = 98,716.99
Difference = 29,615.10
Therefore, the promotion increase plan could use 29,615.10 at most so there won't be loss in net income
d. Reducing hours would reduce demand for commercial revenue hours by 20%, from 138 hours to 110 hou
Contribution = (110 x 800) - (110 x 4.53) - (110 x 80.13)
Contribution = 78,973.60
Compared to present
Contribution = 98,716.99
Difference = - 19,743.40
The reduction of commercial hours services would cause the loss of contributional margin at 19,743.4
4 a. Prestige Data Service should show in the Financial Report which one is fixed cost and variable cost.
b. PDS should identified the other revenue in details.
For number 2 For numberFor numberfor numberfor number 3.d
205 223 223 223 223
166 α 97 179.40 179.40 110.40
371 320 402.40 402.40 333.40
82,000
132,800
214,800
8,000
1,240
9,240
95,000
5,400
25,500
680
Average Power cost 4.530
per hour =
9,360
7,677
15,340 Fixed cost (assume that
200,396 materials, sales promotions,
materials, sales promotions,
200,396 and corporate service will be
the same)
Additional data:
400 Price for Intercompany services
800 Price for commercial services