Shouvik R.

Neogi
srn21@case.edu; (408) 806-2864
OBJECTIVE: To Seek an Internship Position that involves growth hacking and marketing with hopes to add value
to customers and the product itself.
EDUCATION
Business Administration Marketing, San Jose State University Expected June 2019
Economics and Marketing A.A. , De Anza College; Cupertino, CA Aug 2016 – June 2017
Computer Engineering B.S. , Case Western Reserve University; Cleveland, OH Aug 2013 – Dec 2015
High School Diploma, Lynbrook High School; San Jose, CA June 2013

EXPERIENCE:
Recording Artist Social Media Outreach with Facebook Ads 2017-2018
 Released facebook ads with song snippets to generate impressions and newsletter signups.
 Tailored content and ads to Instagram, Facebook, and YouTube and gained 4,000 new followers in 10 days.
 Communicated directly with followers through direct message and developed a growing fanbase.
 Targeted 5 specific demographics and created an Artist’s brand independently with international reach.
 Utilized livestream to engage with followers and provide value.
Cashier and Clerk, De Anza Bookstore 2016-2016
 Executed student transactions and applied respective financial aid discounts to checked items.
 Opened boxes, stocked shelves, and lifted heavy items.
 Greeted customers and maintained positive high-energy environment in store.
 Counted and handled cash from till and recorded amounts.
South Asian Acapella Group Music Director and Public Relations Head (DHAMAKAPELLA) 2013-2015
 Managed organization's social media accounts and established a dominant online presence within the city of
Cleveland, OH
 Utilized effective marketing strategies to drive both traffic and engagement which lead to major awareness of
events and performances
 Led winning group through national competitions in Spring 2015 and facilitated release of 2nd Studio Album:
‘Naya Zamana / Welcome To The New Age’
Black Belt: Shotokan Karate Teacher 2009-2012
 Successfully brought in own group of 30 students through social media outreach and forum advertising, by
pitching class benefits
 Taught and influenced youth of various ages and facilitated discipline, growth, and positive energy over 8 weeks

SKILLS
Project Management, Social Media Management, Public Relations, Computer Programming, Logic Pro X, Music
Arranging/Conducting

Classes taken:
Consumer Behavior
Marketing 101
Marketing Research
Micro/Macro Economics
Organizational Behavior