ENTREPRENEURSHIP

MGT 204 [3 1 0 4]

48 Hours

1. Introduction to Entrepreneurship :
Introduction- A historical perspective; and Entrepreneurship in specific contexts
Entrepreneurial spirit – Alternate career, Different definitions of SSI and Entrepreneurial
activities. Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur
Vs. Technoprenuer. Benefits & limitations of Entrepreneurship. Social Entrepreneurship and
Entrepreneurial Culture. [10 Hours]

2. Entrepreneurship Competencies and Motivation:

Definition of Competencies- Common characteristics associated with achievement oriented
entrepreneurs McClelland and McBer (1985). Competencies required for women
entrepreneur. David McClelland Model of motivation; three needs. Self-assessment skills and
business skill inventory. [10 Hours]

3. Business Plan:
Executive summary. Business Planning Process, Environmental Analysis - Search and
Scanning, Identifying problems and opportunities, Defining Business Idea, Basic
Government Procedures to be complied. Detail Project report and Management-contains;
Feasibility Study, Technical, Financial, Marketing, Personnel and Management. Estimating
and Financing funds requirement - [10 Hours]

4. Process of Entrepreneurial Ventures:

Understanding a Market, Competitive Analysis of the Market, Patents, Trademarks and
Copyright.

[8 Hours]
5.Entrepreneurship Development and Government:
Schemes offered by various commercial banks and financial institutions like IDBI, ICICI,
SIDBI, SFCs. Venture Capital Funding. Role of Central Government and State Government
in promoting Entrepreneurship - Introduction to various incentives, subsidies and grants -
Export Oriented Units - Fiscal and Tax concessions available. Role of following agencies in
the Entrepreneurship Development - District Industries Centers (DIC), Small Industries
Service Institute (SISI), Entrepreneurship Development Institute of India (EDII), National
Institute of Entrepreneurship & Small Business Development (NIESBUD), National
Entrepreneurship Development Board (NEDB)
[10 Hours]
5. Case Studies:
Case studies of Successful Entrepreneurial Ventures, Failed Entrepreneurial Ventures and
Turnaround Ventures, Analysis,

[10 Hours]

References:
1. Saini Jasmer Singh, “ Entrepreneurship Development” Deep and Deep Publications Ne
2. Entrepreneurship: New Venture Creation - David H. Holt
3. Entrepreneurship - Hisrich Peters.
4. The Culture of Entrepreneurship - Brigitte Berger,
5. Project Management - K. Nagarajan.
6. Dynamics of Entrepreneurship Development - Vasant Desai.
7. Entrepreneurship Development - Dr. P.C.Shejwalkar.
8. Thought Leaders - Shrinivas Pandit.
9. Entrepreneurship, 3rd Ed. - Steven Brandt.
10. Business Gurus Speak - S.N.Chary
11. The Entrepreneurial Connection - Gurmit Narula