Taieng

The image of the State
at the russian mass-media
THE IMAGE OF THE STATE

AT THE RUSSIAN MASS MEDIA
In-depth analysis of the informational field
CHINESE REPUBLIC (Taiwan)

April 2005
By the russian mass media
Consulting and Information Agency

« The Centre of Social Programming »
+7(095)7642487
tiv@prvision.ru
Table of contetnts
THE PURPOSE OF THE ANALYSIS ................................................... 3
I. ANALYSIS OF SUBJECTS.................................................... 4
II. FEDERAL BUSINESS MASS MEDIA ................................... 7

1. Generalized Taiwan`s image............................................. 7
2. Analysis of subjects........................................................... 8
3. Emotional colouring of the articles .................................... 9
4. The map of the political influence .................................... 10
III. THE FEDERAL POPULAR AND POLITICAL MASS MEDIA

............................................................................................... 11
1. Generalized Taiwan`s image........................................... 11
2. Analysis of subjects......................................................... 12
3. Emotional colouring of the articles .................................. 13
IV. FEDERAL SPECIALIZED MASS MEDIA .......................... 15

V. THE REGIONAL MASS MEDIA.......................................... 19

VI. THE MAIN INFORMATIONAL THESES OF THE RUSSIAN MASS MEDIA

............................................................................................... 23
THE BASIC CONCLUSIONS.................................................. 26
ENCLOSURE. SOURSES ............................................................. 27

mailto:csp@prvision.ru
The purpose of the analysis

To exposure the image of the state formed by the Russian press;
To exposure the basic characteristics of Taiwans image;
To exposure the basic concepts of the Russian journalists and experts
relative to Taiwan.
Parameters of the analysis

For the analysis it was used the texts of the Russian papers,
published in April, 2005, which were grouped on two categories:
Federal papers (business papers - 17 titles, political and mass papers -
38 titles and specialized - 18 titles)
Regional papers - 82 editions
Techniques of the analysis

Texts of publications were analyzed with the help of the following
techniques:
the contenet-analysis;
the thematic analysis;
the intent-analysis.

I. ANALYSIS OF SUBJECTS
The level of interest to the state Taiwan is characterized as very low.

At the analyzing period mention was made of Taiwan at 407 articles,
including regional and federal media. Only 62% (253 articles) of them, in
which the problems of Taiwan are covered in detail, are important for
analysis.
The basic themes, which are interested for russian journalists at the
context of taiwanese problems, are:
Graph 1. The themes of the russian mass-media

at the context of taiwanese problems
The diagram of the subjects

at the federal and reginal papers
0
3
Medicine
1
3
Crime
6
5
Technology
7
12
Culture
28
17
Economics
76
20
Politics
14
17
Commerce
6
13
Society
6
2
Science
2
3
Ecology
1
3
Education
4
2
History
2 Regional press Federal press
3
Sport
0
0
Tourism

The federal mass media expresses an interest in political and

economic events. Most of all informational cause is:
- The state visits of the political leaders;
- The new aspects of the Taiwan`s economic relations with another
countries and, partly, with Russia;
- The political relation of Taiwan with China, Japan, and USA;
- An interest of the journalists forward the Taiwan`s history.
Graph 2. The dynamics of the russian

mass media to Taiwan
The dynamic diagram of the articles

at the federal and regional mass media
25
Regional mass media

Federal mass media
20
15
10
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
-5

Emotional colouring of the articles
The russian journalists chose neutral position estimating the events

concerned with Taiwan. They prefer to establish the facts and to use non-
emotional comments of the experts.
Graph 3. Emotional colouring
of the articles
The diagram of the emotional colouring of the articles

at the federal and the regional mass media
131
79
18
20 4
4
Neutral
Positive
Negative

II. FEDERAL BUSINESS MASS MEDIA
1. Generalized Taiwan`s image

at the federal business mass media
The business media focuses it`s attention on Taiwan as a place of

concentration proactive positions of the whole of the political world and a
point of the iterests` collision between Chinese People`s Republic (CPR)
and USA, the main significant states on the international political scene. It
makes the taiwanese question one of the most knotty problem in the world.
Taiwan is going to solve it basing on the self-determination and self-
government from the mainland China. Taiwan connects the own future with
the economic and political integration to the global world, including China.
But CPR acts guiding by an idee “The great China”, often adhering to the
position “by brute force” and the strong measures concerning the other
states. The CPR goverment complains of the Taiwan`s actual policy by
establishing the relations with the Taiwan`s political opposition and using
the own authority on the many states (including Vatican) to “curb the
freethinker-neighbour”. Consolidated with Japan USA use the own world`s
political influence and economic instruments to govern the development in
this region.
The Taiwan`s economy is reflected at the business media in the
themes showing the proactive strategy of the Taiwanese businessmen on
the global market. It`s underlined the meaning Taiwan`s economy by
creating “economic miracle” at the east-asiatic region for development of
the russian economy.

2. Analysis of subjects
The data of the thematic map indicate that the journalists of the
business media concentrate their attention on the describing the political
and economic life of Taiwan ignoring the other themes.
Graph4. The basic themes

of the federal business mass media
The thematic map of the federal business mass media
Tourism
25
Medicine Sport
20
Crime 15
History
10
Technology 5 Education
Culture Ecology
Economics Science
Politics Society
Commerce

3. Emotional colouring of the articles
Estimating the events the business journalists take avoiding stand

and prefer to describe the facts using the neutral comments of the experts.
It`s offeres readers to judge about the event`s sense and meaning.
Taiwanese goods of quality on the russian market are estimated by
the russian journalists («Business Moscow//Delovaia Moskva», «The
firma`s secret//Sekret Firmy», «Profile//Profil», «Gazette//Vedomosti»,
«Businessman–Money//Kommersant-Dengi») very positive; e.g. LC
Display-manufacture leadership, the high level of e-business production,
computer equipmet of quality together with reasonable prices. The
journalists rate highly the good relation between Taiwan and Vietnam.
The journalists of the “Expert” journal condemned the Taiwanese
president for his dubious meeting with USA president`s brother Nale Bush,
cause Taiwan paid ostensibly $9 mln. for one hour of the meeting.
Graph5. Emotional
colouring of the articles
The federal business mass media
42
45
40
35
30
25
20
15 8
10
2
5
0
Р1
Neutral
Positive
Negative

4. The map of the political influence
The most of all mention was made of China, USA, Vatican, Japan,
Russia and EU at the context of taiwanese theme. As can see from the
mental map the main impact on Taiwan is ascribed to China and USA.
Vatican and Japan havn`t so strong influence, and at last Russia and EU
have the weak influence. (It is concern of every scope of activity).
Graph6. The level of media attention to other states

at the informational field of Taiwan
KIA T-an alysys m a p of bu sin ess p ress

KIA T-an alysys m ap of bu sine ss pre ss
China
High attantion
High attantion
USA
Japan
Vatikan
Low attantion
Low attantion
Russia
Eurounion
Weak influence Strong influence

Wea k influence Strong influence

III. THE FEDERAL POPULAR AND POLITICAL MASS MEDIA

at the popular and political mass media
The status of the Chinese republic (Taiwan) relative to Chinese

People's Republic has key value by the reaching a settlement on the sharp
political conditions which was formed in southeast region. On the one hand
an implacable desire of the present taiwanese governing classes to
separate de jure from China exerts influence on the conditions in the region.
It runs counter to the opinion of opposition, the Taiwan businessmen and
industrialists. On the other hand, the CPR government makes efforts to
association for creation of "the great China”, to maintenance of the great
power status and to intensify of its influence in the world. For this purpose
leaders of taiwanese opposition and having worldwide influence Vatican are
included in active summit talks. At the same time Chinese People's
Republic adjusts strategic partnership with India and Pakistan.
Declared by USA and Japan military support to island only heightens
tension about Taiwan. In press it advances an opinion that USA are not
interested in the military decision of a question and will search for other
possibilities to solve the conflict.
Covering the history and successful economic development of
Taiwan journalists accent on importance of human qualities of the state`s
leader.

Graph7. The themes of the federal popular
and the political mass media
The thematic map

of the popular and political media
Tourism
45
Medicine 40 Sports
35
Crimi 30 History
25
20
15
5
0
Culture Ecology
Economics Science
Politics Society
Commerce
The journalists of the popular and political papers also concentrate

their attention on the political and commercial themes. But the economic
questions are reviewed not at the international context, but in the view of a
consumer: taiwanese goods of quality and their competitive capacity on the
russian market are often viewed at the articles about the commercial
relations with Russia.

Like the business media, the journalists of the popular and political
ones hold the neutral position avoiding the emotional estimates:
Graph8. Emotional
The federal popular and political papers
70 62
60
50
40
30
20
10 8
2
0
Neutral Р1
Positive
Negative

The journalists of the popular and political papers ascribe to Japan

much greater influence on chinese-taiwanese relations than the bussiness
journalists. As can see from this mental map the levels of the attention and
the influence of the others states are in close agreement with the estimate
of the business papers.

KIAT-analysys map of mass press

KIAT-analysys map of mass press
China
High attantion
High attantion
Japan
USA
Russia
Low attantion
Vatican
Low attantion
Eurounion


IV. FEDERAL SPECIALIZED MASS MEDIA

at the federal specialized media
The generalized image of Taiwan in representation of journalists of

mass media looks in the following way:
Chinese People's Republic`s never hidden that the Chinese republic
(Taiwan) is an insular province of China. The today's political situation in
region is heated by China`s acceptance of the law about no-segregation of
Taiwan. Motivating the actions by separative moods of the Taiwan`s
goverment the continental China increases military power, dictates the
political rules to other states and carries on active negotiations with leaders
of taiwanese opposition. Actions of China damage vital political and
economic interests in this area of other superstate – USA, which consider
island their own “unsinkable aircraft carrier".
Analytics of the different countries suppouse that the military collision
of these countries is possible, but express doubt in effective present actions
of both states. However, the Russian journalists express opinion that the
present government of Chinese People's Republic will find “the wise
decision” to solve this difficult political question.
The economy of Taiwan is schowed in the articles describing the
highly specialized sectors. It`s noted also the Taiwan`s interest in
purchases of the russian minerals and organizing the contacts between the
russian and taiwanese companies. The russian journalists mark the hight
influence of the taiwanese capital on the region; the closed connect
between the chinese economical upturn and the capital investment of the
taiwanese banks together with placing of the industries on the mainland

The thematic dispersal at the specialized media is broader than at

the business media. In addition to the political and economical themes,
which are covered like the business and political media, specialized media
attend to culture and historical evolution of Taiwan, broach scientific
cooperation between Russia and Taiwan.
Graph10. The themes of the specialized mass media

The thematic map

of the federal specialized media
Tourism
9
Medicine 8 Sport
7
Crime 6 History
5
4
3
1
0
Culture Ecology
Economics Science
Politics Society
Commerce

The specialized media also cover the taiwanese thematic neutrally.
Graph11. Emotional
The federal specialized media
30 27
25
20
15
10
5 2
0
0
Neutral Р1
Positive
Negative

Like the business media, the specialized ones attend much more to
the influence of USA and China on the situation about Taiwan. The role of
Vatican and EU is not remarked as important.

KIAT-analysys map of specialized press

KIAT-analysys map of specialized press
China
High attantion
High attantion
USA
Japan
Low attantion
Low attantion
Russia
Eurounion
Vatican
Weak influemce Strong influence

Weak influemce Strong influence

V. THE REGIONAL MASS MEDIA

at the regional mass media
In journalists opinion, Taiwan is self-governing and independent from

mainland for a long time. Negative reaction of Chinese People's Republic is
caused by desire of Taiwan legally to confirm its status. Chinese People's
Republic arms and declares its own superiority under the acceptance of
decisions at this region and use the accepted unilaterally law about
cesession for unification, acting from the position of strength. Continental
China has constructed and has bought more than enough the landing ships,
submarines, fighters and rockets to represent a danger to Taiwan and USA
troops.
Russia participates indirectly in Chinese People's Republic`s putting
pressure on Taiwan. Official Russian authorities support the law about
cesession. An intrusion into Taiwan will be actually rehearsed during the
planned in autumn Russian - Chinese tactical exercise "Commonwealth -
2005". The Russian journalists consider that escalating of intensity between
China and Taiwan is potential threat to the security of Russia.
Only ten years ago the American strategists supposed that an attack
of Chinese People's Republic on Taiwan is impossible, now they announce
a probability of such way out of the conflict. The American militarians
believe that war will begin at the Taiwan`s strait. Japan has broken the
silence on a question of Taiwan and has issued with USA the communique
about inadmissibility of military intervention of Chinese People's Republic.
Chinese People's Republic involves the taiwanese opposition and Vatican
to solve this problem. The counterbalance to actions of China is the
tripartite treaty of USA, Japan and Taiwan about military support in case of
an attack. The media expresse opinion that the army of Taiwan, trained by
the American militarians and equipped with up-to-date machinery, is
capable to repulse in case of the military conflict.
Economic interests of Taiwan apply to Russia. It shows preference
for raw material and metall, the grain cereals also are imported. Journalists
mark successful development of the Taiwan economy in financial sphere.
Regional media mark presence in the Russian market of the taiwanese
goods of quality. Taiwan actively trades with the Russian regions which
view Taiwan as the interesting and perspective partner.
The culture of modern Taiwan is perceived by journalists as unique
fusion of ancient Chinese and Japanese traditions.

The journalists of the regional media show larger interest to crime,

sport and social life of Taiwan than their colleagues from the federal media.
The marvelous taiwanese culture provokes increased interest of the
regional media.
Graph13. The themes of the regional mass media

The thematic map of the regional media
Tourism
20
Medicine 18 Sports
16
14
Crime 12
History
10
8
6
2
0
Culture Ecology
Economics Science
Politics Society
Commerce

By the estimation of events journalists of regional editions hold the

involved position, describing the facts and designating the attitudes to
events. Reasonings of authors of publications on political and economic
questions have the certain slant and often don`t give the possibilities the
readers to guess essence of a material himself.
Graph14. Emotional
The regional mass media
80
79
70
60
50
40
30
20
10 20
0
4
Neutral Р1
Positive
Negative

The regional media review the confrontation of China and Taiwan in

common like the federal media, but underline the the role of Russia: first of
all this is the Russian - Chinese tactical exercise. The journalists are afraid
that the confrontation threats the security of Russia. They assume the
possibility of the chinese aggression against Russia. The intention of
Vatican to establish friendly relations with CPR is estimated as the
treachery regarding Taiwan.

KIAT-analysys map of regional press

KIAT-analysys map of regional press
High attantion
High attantion
China
USA
Japan
Russia
Vatican
Low attantion
Low attantion
Eurounion


VI. The main informational theses of the russian mass media
POLITICS
The main informational theses of russian mass media are connected

with the confrontation of China and Taiwan. These theses aren`t the postion
of principle of the russian media and expressed on the short articles
informing about the latest news in China and Taiwan. At that China is
showed as aggressive hypocritical state, which has an intention to annex
Taiwan at all costs, including the military operations. At the same time
Taiwan is showed as a state which`s going to find peaceful settlement and
civilized solution, but simultaneously as a state, which is prepared for
defensive about the independent with the help of armed forces. By russian
media the main role is described to USA, which arm Taiwan and press the
global society to support Taiwan. Russia has a passive role and is de-jure
on chinese side.
1. The chinese-taiwanese relations:

- More then 50 years Taiwan is self-governing and economically
independent from China. But there is the paradox what Taiwan,
which has all characteristic of an independent state, isn`t
accepted by the global society. However, the world`s diplomatic
isolation doesn`t prevent the taiwanese businessmen actively to
have a strong influence on policy, economy, science and culture
all over the world, including China.
- Democratic Progressive Party of Taiwan (DPP) intends to press
for juridical independent of China.
- China considers DPP as separatist and assemble the enemies of
official taiwanese government, declaring the using of taiwanese
opposition for its own purposes.
- China wishes to annex Taiwan. At the same time CPR uses “the
taiwanese problem” to solve its own internal political problems
and foreign polisy intimidating Taiwan by military power and by
using economic sanctions to taiwanese businessmen which have
big investments into chinese economy.
- Kuo Min Tang`s taken the part of China and disputed the
taiwanese self-governing.
- The taiwanese businessmen dispute the policy of Taiwan`s ruling
party.

2. The influence of another states on the chinese-taiwanes
relations:
- China`ll not risk to attack Taiwan because behind Taiwan`s back

stand USA which arm and teach the taiwanese army.
- USA influence on the chinese-taiwanese relations in two ways.
On the one hand Washington influenced on the Europa`s decision
not to cancel embargo concerning China motivating it by an
anxiety for peace and balance of forces in this region. On the
other hand USA furnish Taiwan with weapons and plan to
transmute Taiwan to vanguard of the anti-missile defence.
- Chinf flays the support by Japan and try to influence foreign policy
of Japan. The “Tripple Alliance” of Japan, USA and Taiwan is the
additional “irritant” for China.
- The world`s society doesn`t accept Taiqan as an independent
state. Only Vatican is a single european state which has the
diplomatic relarions with Taiwan. Such support of the “separatists”
produces a constant discontent of CPR by Vatican`s policy and
sharps the relations between CPR and Vatican.
3. The influence od the situation about Taiwan on the

international climate:
- Aggravated energy problems and, as sequent, aggravated level
of confrontatuin can lead to an explosion. It`s possible that
Taiwan will be able its detonator.
- Imperial rushs of CPR to annex the territory and to extend the
influence on the global society cause additional disbalance at this
region.
- Worried about the security of the frontiers China doesn`t want to
have «american aircraft-carrier» Taiwan quite near itself.
ECONOMICS
The economic potential of Taiwan is estimated by russian media

very high. The main informational key points are:
1. The taiwanese goods are very competitive on the rissian

market. Media note the taiwanese goods on the russian market
have fine quality and are cheeper than analogues importing from
the other states; high-tech companies promote their wares
successfully on the russian market and press the competitors.
The experts guess that the taiwanese economic model is one of
the proposing system of the future economic evolution of Russia.
It`s possible the increase of an interest of the russian financiers to
the taiwanese stock market.
2. The economic cooperation of Taiwan and China, which

develop actively in spite of the intricate political relations. It`s
about the chinese-taiwanese enterprises and the removing of
taiwanese ones into China. Experts guess that the such close
cooperation will lead to China`ll support an application of Taiwan
for entry into World`s Health Organisation.
3. The strong capacity of the taiwanese economy and the wares

which are very competitive on the international markets.
First of all it`s about the high-tech market, on which the taiwanese
goods take first place (PC, LC Displayes, mobiles) and about the
international plobal corporants` interest in asiatic market.
4. An active economic cooperation of the russian regions with

Taiwan, which is the leading external economic partner for
Sverdlovskaia, Lipeckaia, Tjumenskaia (oil and gas equipment),
Stavropolskaia (grain crop) regions, Yakutia (custom of coal).
Taiwan is an exporter of russian metall-roll and is estimated as
the potencial exporter of the russian gas.

The basic conclusions
At the studied time interval the russian press perceives Taiwan

mainly through a prism of relations between Taiwan and the China. A key
subject is a political confrontation about the definition of the Taiwan`s
status.
The second important key subject is the economic growth of Taiwan,
release of the goods of high quality, success in development of the
electronic industry. However in terms of volume the economic subjects are
submitted much less than political. There aren`t the analytical publications
and the expended articles. The image of Taiwan is submitted one-sidedly,
first of all as disputable territory under the influence of China, USA and
Japan which try to use its in their politics.
Mention wasn`t made of the important themes such as the
development of technologies, scientific discoveries, tourism, a life-style and
so on.
At the present time Taiwan hasn`t its own informational politics in
Russia for a creation its image which is important for the economic bridging
with Russia. The creation of the PR-programs will increase an awareness of
the russians and create the conditions for better russian-taiwanese
cooperation.

Enclosure. Sourses
Federal papers:
- Business
Ведомости Компания
Деловая Москва Профиль
Коммерсантъ Секрет фирмы
Коммерсантъ-Банк Финансы и кредит
RBC daily Экономические новости России и
Содружества
Коммерсантъ-Деньги Эксперт
Российская Бизнес- газета Валютный спекулянт
- Popular and political

Газета Независимая газета
Автомир Московская правда
Коммерсантъ-Власть Московский комсомолец
Версия Новые известия
Вечерняя Москва Огонек
Вокруг света Парламентская газета
Время новостей Родная газета
Гудок Российская газета
Домовой Российская Федерация сегодня
Ежедневные новости-Подмосковье Российские вести
Известия Россия
Итоги Русский вестник
Клаксон Русский Кто есть кто
Коммерсант-Спорт Слово
Компьютерра Советская Россия
Комсомольская правда Спид-инфо
Красная звезда Трибуна
Культура Труд
Малое предприятие Труд-7
Мегаполис-Новости Эхо планеты
Известия
- Specialized
Вестник связи Независимая газета-Дипкуръер
Военно промышленный куръер Независимая газета-Наука
Военно-техническое сотрудничество Независимое военное
обозрение
Воздушный флот Новости торговли
Демоскоп-Weekly Поиск
Дипломат Проблемы Дальнего Востока
Индустрия рекламы Строительство
Искусство управления Туринфо
Мир связи Управление школой

Regional papers:
Paper: City/Town:
Молва Владимир
Приамурские Хабаровск
Агинская правда Агинск
Алтайская правда Барнаул
Биржа плюс свой дом Нижний Новгород
Биробиджанер Штерн Биробиджан
Боевая вахта Владимосток
Вести Санкт-Петербург
Вести Петропавловск-Камчатский
Вече Твери Тверь
Вечерний Барнаул Барнаул
Вечерний Ростов Ростов
Вечерний Саранск Саранск
Вечерний Томск Томск
Владивосток Владивосток
Владимирские ведомости Владимир
Время и деньги Казань
Губернский деловой журнал Екатеринбург
Дагестанская правда Махачкала
Дальневосточный капитал Владивосток
Дальневосточный пограничник Хабаровск
Деловая Калмыкия Элиста
Деловой курьер Алтая Барнаул
Деловой Урал Челябинск
Деловой Урал Челябинск
Донбасс Донецк
Дубна Дубна
Заполярный вестник Норильск
Золотой Рог Владивосток
Известия Петербург Санкт-Петербург
Информ-полис Улан-Удэ
Калининградская правда Калининград
КАРАВАН+Я Тверь
Каскад Калининград
Красногорские вести Красногорск
Крестьянин Ростов-на-Дону
Кузбасс Кемерово
Кузнецкий край Кемерово
Курган и курганцы Курган
Курьер Бруклин
Курьеръ Псков
Липецкие известия Липецк
Махачкалинские известия Махачкала

Местное время Нижневартовск
Молва Владимир
Молот Ростов-на-Дону
Наше время Ростов-на-Дону
Невское время Санкт-Петербург
Независимая газета-Регион Обнинск
Новое дело Махачкала
Новое обозрение Омск
Новый мир Курган
Пермские новости Пермь
Репортер Самара
Рыбак Сахалина Южно-Сахалинск
Самарские известия Самара
Самотлор-экспресс Нижневартовск
Санкт-Петербургский курьер Санкт-Петербург
Саратов - Столица Поволжья Саратов
Саратовские вести Саратов
Сегодняшняя газета Красноярск
Секретные материалы Санкт-Петербург
Симбирский курьер Ульяновск
Смена Санкт-Петербург
Советский Сахалин Южно-Сахалинск
Ставропольские губернские ведомости Ставрополь
Ставропольский меридиан Ставрополь
Страна Калининград Калининград
Суворовский натиск Хабаровск
Судоходство Одесса
Тверская жизнь Тверь
Теле-спутник Санкт-Петербург
Томская неделя Томск
Томская неделя Томск
Утро России Владивосток
Хронометр Вологда
Час Пик Санкт-Петербург
Частник Иваново
Челябинский рабочий Челябинск
Эксперт - Северо-Запад Санкт-Петербургский курьер
Эпиграф Новосибирск
Якутия Якутск


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The image of the State

at the russian mass-media

THE IMAGE OF THE STATE

CHINESE REPUBLIC (Taiwan)

By the russian mass media

Consulting and Information Agency

THE PURPOSE OF THE ANALYSIS ................................................... 3

II. FEDERAL BUSINESS MASS MEDIA ................................... 7

III. THE FEDERAL POPULAR AND POLITICAL MASS MEDIA

IV. FEDERAL SPECIALIZED MASS MEDIA .......................... 15

V. THE REGIONAL MASS MEDIA.......................................... 19

VI. THE MAIN INFORMATIONAL THESES OF THE RUSSIAN MASS MEDIA

THE BASIC CONCLUSIONS.................................................. 26

ENCLOSURE. SOURSES ............................................................. 27

Consulting and Information Agency

The purpose of the analysis

Parameters of the analysis

Techniques of the analysis

Consulting and Information Agency

The level of interest to the state Taiwan is characterized as very low.

Graph 1. The themes of the russian mass-media

The diagram of the subjects

Consulting and Information Agency

The federal mass media expresses an interest in political and

Graph 2. The dynamics of the russian

The dynamic diagram of the articles

Regional mass media

Consulting and Information Agency

Emotional colouring of the articles

The russian journalists chose neutral position estimating the events

The diagram of the emotional colouring of the articles

Consulting and Information Agency

II. FEDERAL BUSINESS MASS MEDIA

1. Generalized Taiwan`s image

The business media focuses it`s attention on Taiwan as a place of

Consulting and Information Agency

Graph4. The basic themes

The thematic map of the federal business mass media

Consulting and Information Agency

3. Emotional colouring of the articles

Estimating the events the business journalists take avoiding stand

The federal business mass media

Consulting and Information Agency

4. The map of the political influence

Graph6. The level of media attention to other states

KIA T-an alysys m a p of bu sin ess p ress

Weak influence Strong influence

Consulting and Information Agency

III. THE FEDERAL POPULAR AND POLITICAL MASS MEDIA

1. Generalized Taiwan`s image

The status of the Chinese republic (Taiwan) relative to Chinese

Consulting and Information Agency

The thematic map

The journalists of the popular and political papers also concentrate

Consulting and Information Agency

3. Emotional colouring of the articles

The federal popular and political papers

Consulting and Information Agency

4. The map of the political influence

The journalists of the popular and political papers ascribe to Japan

Graph9. The level of media attention to other states

KIAT-analysys map of mass press

Weak influence Strong influence