From a little book I have called "designing with rubber" the formula for the stiffness of rubber

doughnuts is as follows:-

K= (4/3)* Eo*3.142*Dm*(b/t)*(1+k (D-d/(4*t))^2

where K= stiffness

Eo= youngs modulus based on hardness

k= numerical factor based on hardness

Dm= mean diameter ie D+d/2

D= external diameter

d= internal diameter

b= radial width of section ie- D-d/2

t= thickness

Now for a Durometer reading of 70 which unfortunately is not listed, however for a shore hardness of
65 (shore A) the Youngs modulus is given as 830 lbf/in^2 and for 75 the Youngs modulus is given as
1340 lbf/in^2 these figures are based on natural rubber (above 48 IRHD) with SRF black filler. Now for
little "k" the numerical factor above, is given as 0.54 for shore hardness 65 and 0.52 for 75.
Note also that average design limits are 15%compression and 50% shear.