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The document compares the Diploma in Sales and Marketing (DSM) program to the Diploma in Business Management (DBM) program. The DSM program provides students with a managerial orientation towards sales and marketing, covering relevant topics. It is regarded as the leading program of its class in Singapore and recognized by Curtin University. The DBM program aims to provide students with a broad-based business management education, equipping them with modern business principles, concepts, and quantitative and qualitative skills for practical business environments. It emphasizes building lifelong skills such as communication, cultural thinking, teamwork and interpersonal abilities to prepare students for competitive global business.
The document compares the Diploma in Sales and Marketing (DSM) program to the Diploma in Business Management (DBM) program. The DSM program provides students with a managerial orientation towards sales and marketing, covering relevant topics. It is regarded as the leading program of its class in Singapore and recognized by Curtin University. The DBM program aims to provide students with a broad-based business management education, equipping them with modern business principles, concepts, and quantitative and qualitative skills for practical business environments. It emphasizes building lifelong skills such as communication, cultural thinking, teamwork and interpersonal abilities to prepare students for competitive global business.
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Attribution Non-Commercial (BY-NC)
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Téléchargez comme XLS, PDF, TXT ou lisez en ligne sur Scribd
The document compares the Diploma in Sales and Marketing (DSM) program to the Diploma in Business Management (DBM) program. The DSM program provides students with a managerial orientation towards sales and marketing, covering relevant topics. It is regarded as the leading program of its class in Singapore and recognized by Curtin University. The DBM program aims to provide students with a broad-based business management education, equipping them with modern business principles, concepts, and quantitative and qualitative skills for practical business environments. It emphasizes building lifelong skills such as communication, cultural thinking, teamwork and interpersonal abilities to prepare students for competitive global business.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme XLS, PDF, TXT ou lisez en ligne sur Scribd
DSM 101 Marketing Principles DB 101 Principles of Marketing
DSM 301 Management and Organisation DB 102 Principles of Management
DSM 103 Business Economics DB 103 Principles of Economics
DSM 201 Consumer Behaviour DB 104 Financial and Managerial Accounting
DSM 202 Financial and Managerial Accounting DB 105 Business Law
DSM 203 Sales Management DB 106 Business Statistics
DSM 102 Statistics for Marketing DB 107 Business Information Systems
DSM 302 Marketing Practices and Business Law DB 201 Human Resource Management
DSM 401 International Marketing DB 202 International Management
DSM 303 Marketing Research DB 203 Business Ethics
DSM 402 Marketing Communications DB 204 Business Research Methods
DSM 403 Strategic Marketing: DB 205 Business Policy and Strategy
Case Analysis and Decisions
Introduction Introduction
This Diploma in Sales and Marketing The Diploma in Business
(DSM) is a professional marketing Management (DBM) is a programme specially designed for those who professional business wish to upgrade their knowledge and management programme specially skills in sales and marketing, and to further designed for their career. Hence, it is widely recognised in those who wish to upgrade their Singapore as the professional sales or knowledge and skills in a business marketing manager’s passport to a career in The programme environment, andaims to provide to advance their sales or marketing for over 20 years. students career goalwith a broad based education in business management. Through a selection The diploma is one of the institute's flagship of core business modules, programmes and regarded as the leading students will be equipped with programme of its class in Singapore. modern business principles and Curtin University recognises the completion of concepts and be trained on the diploma as prior learning for articulation developing balanced qualitative into their Bachelor of Commerce degree and quantitative programme skills that areObjective Programme required in a practical oriented environment. In addition, there is also strong emphasis on building essential The DSM programme aims to provide lifelong skills such as students with a managerial orientation communication, cultural-thinking, towards sales and marketing. It covers team-working and interpersonal all relevant topics that informed sales and abilities. The programme prepares marketing professional needs to know, as students with a global mindset who well as providing insights to issues faced in can then contribute effectively and strategic, tactical and administrative productively in a competitive marketing. business world.