Flavors

• “To set world class standards in the Juice

industry through providing a diverse range
of high quality Juice products that are
prepared in accordance with Islamic
principles striving to satisfy consumers
tastes and needs and serving the Society”
 Introduction To Refresh
• Naturally Refreshing
• Real fruit juice
• Recharging energy
• Delicious taste
 Our Objectives

To increase 25% market share

To increase the length of product line i.e. ( Five )
To increase profits
To satisfy the customers better

»
 Market Demographics
Geographic’s:
We have divided Lahore into 4 zones to capture
the market.
• A zone includes Gulberg, M.M Alam road, Defence
• B zone includes upper Mall, Wahdat road, model
town, Ferozpur Road
• C zone includes lower mall, Mughalpura, Allama Iqbal
Town, Sabzazar
• D zone includes Thokar Naiz Baig, Johar Town, Wapda
town
Map of Lahore City
 Demographics:

• Kids
• Youngsters
• Mature
• Old age persons
 Our Competitors
• Shezan
• Country
• Nestle
• Sunfresh
• Benz
SWOT
 STRENGTHS
• Updated technology plant
• Quality product
• Specialists available for specialized jobs and tasks
• Hire experienced staff
• Medical insurance of employees
• Pakistani made
• Targeted to low and middle class people.
• Reasonable price
• Expiry date above 6 months
 WEAKNESS
• New in juice industry
• Small distribution network
• Strong competitor
• No market share
• Limited experience of customers
 OPPURTUNITIES

• Increase the distribution network.

• Acquiring the newer technology &
techniques.
• Market is very big & attractive.
• Take-over of the distributor
• Increased demand of high quality products
due to Lahore being a developed city.
 Threats

• Political instability
• New entrance from the exiting competitors
• So many competitors
• Retaining consumers
• Economic instability.
• Increases of general sales tax
• Development of plant
• To face strong competitors like
Marketing Strategy and Objectives

• Positioning Strategies

• Segmentation

• Targeting
 Marketing Mix

• Product
• Price
• Promotion
• Place
 PRODUCT
• Product Variety
• Quality
• Design
• Features
• Packaging
• Sizes
 Pricing
• The cost of fruits Rs.3
• Electricity Rs.2
• Factory Overhead Rs.3
• Miscellaneous Rs.2
• Retailer Margin Rs.2
• Profit Rs.3
• Total Price Rs.15
 Communication Strategies
• Electronic Media Rs. 20 90 000
• Print Media Rs. 683 600
• Cable network Rs. 85000
• Billboards Rs. 2 65 000
• Hoardings Rs. 34 00 000
 Benefits

• Give 5 rappers and get one free juice pack

• Purchase ten juice packs and get one pack free.
• If you purchase a small crate of juice then you will able to
participate in lucky draw and you can win following
prizes:
• Samsung FM Guru
• DVD system
• Rs.5000
 Distributors Review
• MANUFACTURER

• DISTRIBUTOR

• RETAILER

• CONSUMER
 Budgeting
Sr. No Description Amount
Cost of land 250,00,000
1
Raw material 5,00,0000
2
Stationery 50,000
3
Office expenses 1,00,000
4
Furniture 5,00,000
5
Staff salaries 50,000
6
Freight inward charges 60,000
7
Repair & Maintenance 150,000
8
Research & Development 90,000
9
Technology 10,00,000
10
Marketing Media Expenses 6,648,630
11
Total 38,648,630
 Controls:
• Measuring

• Comparing

• Correcting