STRATEGIC

MANAGEMENT
PROGRAMS
 DRIVING CORPORATE VALUE
Strategy. It is a beacon amid market turmoil, global competition, and disruptive technologies.

It is the bond that unites business units spanning multiple sectors and countries. And, it

is the key to long-term, sustainable success. The Strategy Unit at Harvard Business School

(HBS) helps managers master the art of strategy development and implementation through

innovative research that draws on disciplines ranging from economics to sociology. Acclaimed

for their collective expertise in business and corporate strategy, competitive analysis, and

strategy sustainability, HBS faculty deliver the essential frameworks for developing and

applying effective strategy. The Strategic Management Programs offered through Executive

Education will help you leverage new management approaches and engage in enlightening

case studies. These four intensive programs facilitate the development of strategies that

address your present-day challenges, prepare your company for inevitable change, and

distinguish you from the competition. Equipped with deep insights into why companies

succeed—and fail—you will leave the program prepared to lead confidently, while preserving

and enhancing corporate value.

www.exed.hbs.edu/category/smp.html
“Through a powerful combination of innovative learning models,
applicable case studies, and enriching discussions, my team
gained new strategic insights. The program also provided
effective strategic models that we can apply to our business.”

Gert J. Dijkstra [Manager, Business Development Legal & Tax],

ABP Investments, The Netherlands
GETTING PROGRAM OBJECTIVES

GLOBAL Getting Global Strategy Right prepares corporate leaders

to strategically manage the pressures and challenges of
STRATEGY a semiglobalized world. Presenting a detailed framework
RIGHT for evaluating and capitalizing on cross-border business
opportunities, the program prompts you to rethink your
company’s country and industry analyses within an in-
DATES: March 25–28, 2008 ternational context. By learning to develop strategies that
PROGRAM FEE: $6,000 help your company outperform global competitors, you
LOCATION: HBS Campus can seize new opportunities worldwide.
Boston, MA U.S.
CURRICULUM
Drawing on the faculty’s collective expertise in developing
As total localization and standardization and implementing business and corporate strategy, the
are no longer viable options in today’s program evaluates the dynamics of semiglobalization and
semiglobalized marketplace, executives competition. Key topics include:
must adopt broader, more imaginative
global strategies. • Identifying current levels of cross-border integration
• Leveraging a performance measurement template for
international strategy
• Finding a middle path between total localization and
standardization
• Enhancing local responsiveness, scale economies,
and corporate efficiency
• Exploring emerging competition from China and India
• Operating effectively in and across different countries
• Developing and applying diverse strategies to different
business elements

PARTICIPANT MIX
This program is designed for senior executives or teams
of executives with responsibility for significant global oper-
ations, multiple product lines, or global product divisions.

PROGRAM FACULTY
David J. Collis, Fariborz Ghadar, Pankaj Ghemawat
(faculty chair), Thomas M. Hout, and Jordan I. Siegel

Please visit www.exed.hbs.edu/programs/ggsr/ for complete curriculum details.

CREATING PROGRAM OBJECTIVES

CORPORATE Creating Corporate Advantage: Strategy in the Multibusiness

Firm enables you to combine the assets, skills, and capabil-
ADVANTAGE: ities of multiple operating units to create and sustain their
STRATEGY IN THE competitive advantage. Addressing the needs of companies
MULTIBUSINESS FIRM that are focused on growing via acquisition or on integrating
a portfolio of units, the program empowers you with new
insights and strategies for building long-term value.
DATES: April 23–25, 2008
PROGRAM FEE: $5,750
CURRICULUM
LOCATION: HBS Campus
Boston, MA U.S. Providing a conceptual framework and a logical approach
to the analysis of both corporate and sector strategy, the
program explores global challenges. Key topics include:

As competition intensifies across multiple
sectors, diversified companies must be
able to generate value that exceeds the
sum of the individual operating units.
• Developing a corporate advantage that improves the
competitive position of each business
• Determining how core competencies enhance—and
hinder—the quest for sustainable value
• Selecting the best range of product markets and activities
• Reaping the benefits of coordination, while retaining the
autonomy of business units
• Building capabilities that span business units

PARTICIPANT MIX
This program is designed for senior executives—including
chief executives, sector vice presidents, and managing
directors—or for teams of executives responsible for for-
mulating and implementing strategies that span multiple
business units.

PROGRAM FACULTY
David J. Collis (faculty cochair), Cynthia A. Montgomery
(faculty cochair), and Toby E. Stuart

Please visit www.exed.hbs.edu/programs/cca/ for complete curriculum details.

STRATEGY: PROGRAM OBJECTIVES
Strategy: Building and Sustaining Competitive Advantage
BUILDING AND
prepares senior executives to anticipate and quickly re-
SUSTAINING spond to the accelerating pace of global competition and
COMPETITIVE technological innovation. Leveraging new research and
ADVANTAGE case studies on companies that have turned cutting-edge
strategy into extraordinary success, you learn how to for-
mulate and evaluate new competitive strategies. You leave
DATES: June 1–6, 2008
the program ready to apply this knowledge to your own
PROGRAM FEE: $11,500
organization, developing strategies to address competitive
LOCATION: HBS Campus
challenges and laying the groundwork for change through
Boston, MA U.S.
action-oriented implementation plans.

CURRICULUM
How does your organization stack
By providing frameworks for competitive strategy devel-
up against the competition? The key
opment, this program yields an in-depth understanding
to gaining competitive advantage is
of both strategy and the strategy development process.
an effective strategy—and how
Key topics include:
successfully you put it to use.
• Identifying sources of competitive advantage
• Understanding buyer motivation, incentives, and value
analysis
• Evaluating competitor goals, assumptions, capabilities,
and strategies
• Gaining competitive advantage through global strategy
• Sustaining competitive advantage
• Aligning resources, businesses, and the organization
with corporate strategy
• Leveraging an agile strategy, an agile structure, and
agile minds

PARTICIPANT MIX
This program is designed for senior executives—chief
executive officers, presidents, chief financial officers, and
chief innovation officers—who are responsible for developing
and implementing competitive strategy. While individual
leaders are encouraged to attend, teams of four to eight
executives will gain the most from this intensive program.

PROGRAM FACULTY
Bharat N. Anand, Stephen P. Bradley (faculty chair),
Ramon Casadesus-Masanell, Cynthia A. Montgomery,
Felix Oberholzer-Gee, Michael E. Porter, Jan W. Rivkin,
John R. Wells, and David B. Yoffie

Please visit www.exed.hbs.edu/programs/sbsca/ for complete curriculum details.

STRATEGIC PROGRAM OBJECTIVES

AGILIT Y: Strategic Agility: Leading Flexible Organizations is an

illuminating learning experience that prepares you to
LEADING FLEXIBLE develop and lead a flexible enterprise. The program ex-
ORGANIZATIONS plores how successful leaders overcome organizational
inertia to develop an innovative organization that can
readily adapt to a changing business environment. With
DATES: July 13–18, 2008
a deeper understanding of what constitutes an agile
PROGRAM FEE: $8,500
enterprise, you can plan and implement flexible strategies
LOCATION: HBS Campus
and structures for anticipating and quickly adjusting to
Boston, MA U.S.
evolving circumstances.

To survive in a volatile marketplace,
your company must lead with agility.
As a corporate leader, you must
continually evaluate and evolve your
strategic direction and your organiza-
tional structures.
CURRICULUM
Organized in three complementary modules—Agile Strategy,
Agile Structure, and Agile Mind—this comprehensive pro-
gram examines the shifting global marketplace, the overall
business design, and the vital role of leadership. You will
explore in-depth case studies of once-successful but rigid
organizations that ultimately failed, as well as unsuccessful
companies that learned from past mistakes to eventually
surpass their rivals. Key topics include:

• Developing strategies to respond more rapidly to a

fast-changing environment
• Designing a capacity for change via self-organizing
and edge-oriented structures
• Implementing change and fostering new behavior
to shape a more agile company

PARTICIPANT MIX
This program is designed for senior executives—including
chief executive officers and chief financial officers, group
or sector vice presidents, and human resource directors—
who can effectively impact the company’s strategic direc-
tion and organizational structure.

PROGRAM FACULTY
Ramon Casadesus-Masanell, David J. Collis,
Mikolaj Jan Piskorski, and John R. Wells (faculty chair)

Please visit www.exed.hbs.edu/programs/sa/ for complete curriculum details.

“American companies have been successful overseas for years, but the world is changing—and the
ability to adapt to those changes will determine our ultimate success or failure. For any international
business leader charting a new course in global waters, the high level of analysis and intellect in the
classroom provides a solid backbone for executives to become more successful in the challenging
global marketplace.”

Susan Livingston [Partner] , Brown Brothers Harriman & Co., U.S.

Jordan Siegel Felix Oberholzer-Gee Fariborz Ghadar Bharat N. Anand

Toby E. Stuart Mikolaj Jan Piskorski Pankaj Ghemawat Stephen P. Bradley

John R. Wells Michael E. Porter Thomas M. Hout Ramon Casadesus-Masanell

David B. Yoffie Jan W. Rivkin Cynthia A. Montgomery David J. Collis

THE FACULTY
Harvard Business School Executive Education programs are developed and taught by a core faculty of HBS professors
who are skilled educators, groundbreaking researchers, and award-winning authors. Faculty leverage their business
expertise and field-based research to create new knowledge and enduring concepts that shape the practice of man-
agement. The result is a teaching team that exposes participants to multiple perspectives, challenging their thinking
on many levels. Please visit www.exed.hbs.edu for more detailed biographies.

BHARAT N. ANAND, Professor of Business Adminis- FELIX OBERHOLZER-GEE, Associate Professor of

tration. Member of the Strategy Unit; and faculty cochair
of “Effective Strategies for Media Companies.”
STEPHEN P. BRADLEY, Baker Foundation Professor
and William Ziegler Professor of Business Adminis-
tration. Member of the Strategy Unit; and faculty chair
of “Strategy: Building and Sustaining Competitive
Advantage.”
RAMON CASADESUS-MASANELL, Associate Professor
of Business Administration. Member of the Strategy Unit.
DAVID J. COLLIS, Adjunct Professor of Business Ad-
ministration. Member of the Strategy Unit; and faculty
cochair of “Creating Corporate Advantage.”
FARIBORZ GHADAR, William A. Schreyer Chair of
Global Management, Policies and Planning; and Director
of the Center for Global Business Studies, Smeal College
of Business, Pennsylvania State University.
Business Administration. Member of the Strategy
Unit; faculty cochair of “Effective Strategies for Media
Companies” and the “Senior Executive Program for
China.”
MIKOLAJ JAN PISKORSKI, Assistant Professor of
Business Administration. Member of the Strategy Unit.
MICHAEL E. PORTER, Bishop William Lawrence
University Professor. Member of the Strategy Unit.
JAN W. RIVKIN, Professor of Business Administration.
Member of the Strategy Unit.
JORDAN SIEGEL, Assistant Professor of Business
Administration. Member of the Strategy Unit.
TOBY E. STUART, Charles Edward Wilson Professor of
Business Administration. Member of the Entrepreneurial
Management Unit.

PANKAJ GHEMAWAT, Jaime and Josefina Chua
Tiampo Professor of Business Administration. Member
of the Strategy Unit; and faculty chair of “Getting Global
Strategy Right.”
THOMAS M. HOUT, Visiting Associate Professor,
the School of Business, University of Hong Kong.
CYNTHIA A. MONTGOMERY, Timken Professor of
Business Administration. Head of the Strategy Unit;
and faculty cochair of “Creating Corporate Advantage.”
JOHN R. WELLS, Professor of Management Practice.
Member of the Strategy Unit; faculty chair of “Strategic
Agility.”
DAVID B. YOFFIE, Max and Doris Starr Professor of
International Business Administration. Senior Associate
Dean; Chair, Executive Education; and member of the
Strategy Unit.
OUR TEACHING APPROACH
Pioneered by Harvard Business School faculty, the case study method is
known as one of the most effective tools for teaching general management
and leadership and for delivering practical, action-oriented knowledge. With
a focus on timely global business challenges, each case study enables you
to identify relevant issues, consider and evaluate possible solutions, and
then apply this learning to your organization.

While the School’s hallmark case method is the foundation of our teaching
approach, HBS also maximizes learning through a carefully integrated mix of
lectures, small group discussions, presentations, and team-building exercises.
Your learning experience is further enhanced by a wide range of the latest
technology, including computer simulations, webcasts, videoconferencing,
and other interactive media. In addition, your private room is equipped with
a computer that provides full Internet capabilities and easy access to our
program intranet for class schedules, assignments, and teaching materials,
as well as participant and faculty biographies.

Our programs are taught by full-time Harvard Business School faculty, not
by consultants. As a result, you will have the opportunity to interact with
recognized thought leaders who not only conducted the research, but also
developed the cases, articles, and books that have redefined modern
management practices.

To promote diversity and build a sense of community, you will be assigned

to a living group that remains intact throughout the program. You will find
yourself immersed in learning with a diverse group of international leaders
whose global insights and perspectives will impact your thinking as much
as your interactions with faculty. Unlike any other, our teaching approach
provides the tools and knowledge for you to make more effective decisions
and positively impact your company’s performance.

HOW WILL MY ORGANIZATION BENEFIT ?

Executive Education programs at Harvard Business School are a significant
investment for both you and your organization. Going far beyond the basic
transmission of skills and theories, each program provides applicable lessons
in the classroom that can be implemented successfully within your organiza-
tion. You will acquire a fresh perspective on global business from our
groundbreaking curriculum, world-renowned faculty, and an accomplished
group of elite peers from around the world.
“The faculty was outstanding. Not only were
they demonstrably expert in their respective
fields, but they also were extremely good at
imparting their knowledge to the participants.
The excellent teaching methodologies and
classroom approach, combined with their level
of expertise in the subject matter, resulted in
an extremely high-quality week.”

Peter S. Harvey [Senior Assurance Partner] ,

PriceWaterhouseCoopers, LLP, England
ADMISSIONS
APPLICATION PROCESS
Please visit www.exed.hbs.edu for complete admission requirements and to apply online. You also can complete the
printed application and mail it to the address listed or fax it to +1-617-496-1731. Applications are requested at
least four weeks before the program start date. Since qualified candidates are admitted on a rolling, space-available
basis, early application is encouraged.

ADMISSION REQUIREMENTS
Admission is selective and based on professional achievement and organizational responsibility. No formal educational
requirements apply, but proficiency in written and spoken English is essential. Executive Education programs enhance
the leadership capacity of the managers enrolled as well as their organizations, and HBS expects full commitment from
both. While participants devote time and intellect to the learning experience, sponsoring companies agree to assume
fees, provide for reasonable expenses, and relieve individuals of their work responsibilities during the program.

PROGRAM FEE
The program fee covers tuition, books, case materials, accommodations, and most meals. Payment is due within
30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon
receipt of the invoice. Cancellation policies are outlined in the information provided to applicants upon admission.

FOR MORE INFORMATION, please contact our course consultants at:

Executive Education Programs
Harvard Business School
Soldiers Field
Boston, Massachusetts 02163-9986 U.S.
Email: executive_education@hbs.edu
Telephone: 1-800-HBS-5577 (outside the U.S., dial +1-617-495-6555)
Fax: +1-617-495-6999
Or visit: www.exed.hbs.edu
 STRATEGIC MANAGEMENT PROGRAMS

GETTING GLOBAL STRATEGY RIGHT MARCH 25–28, 2008

CREATING CORPORATE ADVANTAGE: APRIL 23–25, 2008

STRATEGY IN THE MULTIBUSINESS FIRM

STRATEGY: BUILDING AND SUSTAINING JUNE 1–6, 2008

COMPETITIVE ADVANTAGE

STRATEGIC AGILITY: JULY 13–18, 2008

LEADING FLEXIBLE ORGANIZATIONS

w w w. e x e d . h b s . e d u / c a t e g o r y / s m p . h t m l

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs,
veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies:
Ms. Nancy DellaRocco, Harvard Business School, Soldiers Field, Boston, MA 02163-9986 U.S.
Programs, dates, fees, and faculty are subject to change. ©2007 President and Fellows of Harvard College.