Tushar Goyal

Contact: +91 9891766246 Email: tushargoyal25@gmail.com

Address: A4/126 Paschim Vihar New Delhi

Work Experience

Career Launcher India Ltd., New Delhi March `10- Till Date
Senior Executive

Currently working with Career Launcher India Ltd as Sr. Executive for the UG courses network, Smart Careers,
Smart Careers is involved in training students for the various entrance examinations.

Job Responsibilities
• Managing mass communications:
Promotional activities – to supplement and co-ordinate advertising, organizing special events,
Planning and implementation of innovative concepts of advertising, Planning and execution of
advertisement through newspaper and companies’ publications
Public Relations, Successive implementation of sales promotion, According to budget setting
target for business development and converting ideas into revenue
To create sense and awareness about brand and 21 centers in the respective demography,
Generating enquiries among demography by long term image building improve top of mind
awareness
• Managing personal communications:
Direct marketing - To make potential customer aware of our product and trigger their actions
towards joining training program, and Personal selling
• Marketing research and forecasting demand, Introducing new market offerings, coordinating
placement activities
Organizational Achievement

• Through canopy activity, pamphlet insertions, online promotions, bulk SMS advertising, News
paper advertisement, Institutional Tie-ups and career seminars which give total increment of 18%
in enrollments for 2009-10 UG program
• Successfully design & implemented Mission MBA program, reflected by 40 enrolments
• Developed complete marketing strategy for intelli-plus, an IQ enhancement program for class 10th
to 12th students with successful initiative at Smart careers 5 centers.

AMUL India, New Delhi April ‘09 – June ’09

Summer Intern, Marketing

I was part of the Sales Team for Delhi, overseeing the sales and business development activities during peak
season sales. The key responsibilities were:

• Analysis of competitor’s performance in market.

• Identifying the potential retailers for the sales outlet of Amul ice cream.
• Generating maximum sales from retailers and updating then about new products
• Building relationship with retailers to get preference over other brands
• Analysis of level of customer satisfaction towards quality and pricing strategies of various ice creams
• Consolidation of monthly sales report from various distributors
Birla Tyres, Kolkata August ’07 – July’08
Trainee engineer

Birla Tyre is a part “B.K. Birla group” of companies with having two heavy tyre manufacturing location at
Balasore, Orissa and Haridwar, Uttrakhand. Company is having an annual sales turnover of more than 1200 crs.
The key responsibilities were:

• Responsible for new vendor development and Vendor database management.

• Ensuring inventory stocks levels as per ABC rule to adequately meet operation needs
• Screening of various bids and quotations as per company terms and conditions
• Checking of prices and approve invoices on purchase orders
• Coordinating with logistics and transport facilities for pickup and delivery of supplies.

Education Qualification

Year Qualification Specialization College/Board Percentage

2010 MBA Marketing and Operations Indian Business Academy CGPA 7.9/10
2007 B.Tech Mechanical Engineering College of Engineering roorkee 76.1%
2002 12th PCMB C.B.S.E 66.4%
2000 10th Science Subjects C.B.S.E 64.4%

Projects undertaken
• Assessing Market Potential for IT Solutions distribution channel of FMCG sector of NCR (India).
• Analyzed the scope of Hybrid cars in Indian market, under GEA (Global Economic Advantage) consults
for a Japanese automobile company
• Developed an electrically controlled steering mechanism using steer by wire technology.

Academic achievements
• Awarded best paper award on Bio-mimetic design and fabrication of hexapedal running robots, 2002
under mechanical category
• Research paper on Study of distribution channel for FMCG sector : challenges and opportunities
• Received Scholarship under Knowledge search Scheme at district level,1995

Leadership and initiative

• Executive member, SPARDHA 2009, IBA GN`s annual fest- ideated, planned and implemented the
paper presentation, quizzes, workshop.
• Revitalized COER`s student annual magazine, InsIghT, as a Columnist. That leads to the growth of
InsIghT to a stature of ideological leadership on COER campus
• Conceptualized and implemented the first ever Blood Donation camp at COER Campus
• Worked with college placement team as student member for promotion of brand among various
companies & inviting them for campus placement.

Extracurricular activities
• Won Second Prize in I.T. Quiz in VERVE,2009 at Jims New Delhi campus
• Won Third Prize in case folio at IAMR, Gaziabad campus
• Participated in technical fest at I.I.T. kharagpur
• Participated in a national level seminar on Intellectual property Rights at I.I.T Roorkee
Computer knowledge
Microsoft office 2007 (Word, Power point, Excel), CRM Sage 2010, ERP, working knowledge of SAP

Interests
Investing in stock market, making new friends, visiting new places

Personal Details
• Date of Birth: 25 December 1985
• Language Proficiency: English, Hindi