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QUANTITATIVE RESEARCH

NIEL RONALPH ABESAMIS


OBJECTIVES
1. Describe the characteristics, strengths, weakness, and kinds of quantitative
research
2. Identify the essential parts of research
3. Illustrate the importance of quantitative research across field of study

4. Recognize the effective ways in choosing a research topic


QUANTITATIVE RESEARCH
NIEL RONALPH ABESAMIS
Definition of Research
Research is a process of steps used to collect and analyze information to
increase our understanding of a topic or issue (Creswell, 2008)

Any creative systematic activity undertaken in order to increase the stock of


knowledge, including knowledge of man, culture and society, and the use of this
knowledge to devise new applications. (OECD, 2002)
APPROACHES IN RESEARCH

POSITIVISM CONTRUCTIVISM PRAGMATIC


POSITIVISM CONSTRUCTIVISM PRAGMATIC

ONTOLOGY
Single reality No single reality Social real life issues
(Nature of reality)

EPISTEMOLOGY Observer is Oberver is


Combination of both
(Nature of knowledge) independent dependent

METHODOLOGY Quantitative Qualitative Mixed-Method

Experiment, Interview,
DATA COLLECTION Test, Scales, Observations, Combination of both
Survey Document reviews
Definition of Quantitative Research
Systematic empirical investigation of observable phenomena via statistical,
mathematical or computational techniques. (Given, 2008)

Focuses on gathering numerical data and generalizing it across groups of


people or to explain a particular phenomenon. (Babbie, 2013)
Characteristics of Quantitative Research
1. Structured research instruments.
2. Larger sample sizes that are representative of the population.
3. Be replicated or repeated, given its high reliability.
4. Defined research question to which objective answers are sought.
5. All aspects of the study are carefully designed before data is collected.
6. Data are in the form of numbers and statistics, often arranged in tables,
charts, figures, or other non-textual forms.
7. Can generalize concepts more widely, predict future results, or investigate
causal relationships.
8. Researcher uses tools, such as questionnaires or computer software
Strengths of Quantitative Research
1. Generalization

2. Greater objectivity and accuracy

3. Be replicated or repeated

4. Vast source of information to make comparison and

5. Personal bias can be avoided


Weakness of Quantitative Research
1. May miss contextual detail
2. Inflexible
3. Structural bias
4. Less detail in behavior, attitudes and motivation
5. Researcher may collect narrow dataset
6. Less aspect in terms of human perception
7. Un-natural and artificial environment “laboratory result” instead of real world
result
8. Preset answer will not necessarily reflect how people really feel about a subject
and, in some cases, might just be the closest match to the preconceived
hypothesis
Kinds of Quantitative Research
1.Descriptive All about describing people who take
part in the study

2.Correlational Determining relationship between


variables

3.Quasi-experimental Determine the effectiveness


of intervention

4.Experimental Manipulates one variable, and control/


randomizes the rest of the variables
WE SHOULD BE

S M A R T
IN MAKING QUALITY RESEARCH
S PECIFIC
M EASURABLE
A CHIEVABLE
R ELEVANT
T IME-ORIENTED
I M R A D
I NTRODUCTION
M ETHODS
R ESULT
A ND
D ISCUSSION
References
Babbie, E. R. (2013). The practice of social research (Thirteenth edition).
Belmont, Calif: Wadsworth Cengage Learning.

Creswell, J. W. (2012). Educational research: planning, conducting, and


evaluating quantitative and qualitative research (4th ed). Boston: Pearson.

Given, L. M. (Ed.). (2008). The Sage encyclopedia of qualitative research


methods. Los Angeles, Calif: Sage Publications.

OECD. (2002). Frascati Manual 2002. OECD Publishing. https://doi.org/


10.1787/9789264199040-en