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Entrepreneurial opportunities exist for those who can produce enough products or services
desired by customers to make the enterprise economically attractive. A promising entrepreneurial
opportunity is more than just an interesting idea. It involves a product or service
that is so attractive to customers that they are willing to pay their hard-earned money for it.
In other words, an entrepreneur must fi nd a way to create value for customers.
Our working defi nition of entrepreneurial opportunity, as an economically attractive
and timely opportunity that creates value for interested buyers or end users, distinguishes
between opportunities and ideas. It is important to note, however, that a given opportunity
will not be equally attractive to everyone. Because of differences in experiences and
perspectives, one person may see an opportunity where others do not. But, in any case,
a true opportunity exists only for the entrepreneur who has the interest, resources, and
capabilities required to succeed.
Entrepreneurial opportunities exist today in a business world that differs markedly
from the business world of yesterday. Let’s look at three successful entrepreneurial ventures
started by some present-day entrepreneurs.