Graphic Design Rules: 365 Essential Design Dos

and Don'ts. Sean Adams, Peter Dawson. 2012

Graphic Design Rules: 365 Essential Design Dos and Don'ts. Sean
Adams, Peter Dawson. 383 pages. 2012. 0711233462, 9780711233461.
Frances Lincoln, 2012. Ask any graphic designer the world over about
their preferred approach to setting type, choosing a colour, or beginning a
new layout, and you will rarely get exactly the same answer twice. Every
creative has their own individual approach, or more importantly their
own combinations of the thousands of techniques one can apply when
planning a new design project. But there are some dos and don'ts that
always figure strongly in any heated debate about what one should or
should not accept as the right way to create the best graphic
design.Packed with practical advice but presented in a light-hearted
fashion, Graphic Design Rules is the perfect book for the ever-growing
group of non-designers who want some graphic design guidance. And for
more experienced designers, individual entries will either bring forth
knowing nods of agreement or hoots of derision, depending on whether
or not the reader loves or hates hyphenation, has a pathological fear of
beige, or thinks that baseline grids are boring.In the style of a classical
almanac, 365 entries combine a specific rule with a commentary from a
variety of experienced designers from all fields of the graphic design
industry. Grouped into six colour-coded chapters - typography, colour,
layout, imagery, production, and creative thinking - the reader can either
dip in at random or use the book as the source of a daily lesson in how to
produce great graphic design. file download mon.pdf

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