THE CHINESE UNIVERSITY OF HONG KONG

Department of Management

MGNT2510C (Tue)
Introduction to International Business

INSTRUCTOR

Name: Chak Man Kuen, Almaz

Office: Rm. 834, Cheng Yu Tung Bldg.
Phone: 3943 7651
E-mail: almaz@cuhk.edu.hk
(Please use this email address instead of others for quick response)

TEACHING ASSISTANT

Name: Liu Aqi

Office: Rm. 847, Cheng Yu Tung Bldg.
Phone: 3943 5210

Course Email: 1819mgnt2510c@gmail.com (for C-class)

COURSE OVERVIEW

This course aims at providing students with relevant theoretical concepts and
practical insights to improve the understanding of the real-world international
businesses. By understanding both the global environments and the
internationalization process for business firms, students could enhance their
capabilities in making major managerial decisions, for instance, location selection,
business strategies development and entry modes choices for business entities
when they go international.

1
LEARNING OUTCOMES (LO)

Upon completing the course, students should be able to

1. Describe the nature of international business, understand the global

environments and outline the internationalization process for business firms;
2. Understand the major managerial decisions, including location selection,
business strategies development and entry modes selection and the possible
challenges faced by international businesses;
3. Integrate business knowledge and solve problems in an innovative approach
and social responsible manners in an international business environment
4. Integrate business knowledge in supporting business decision-making and
also to identify issues from global perspectives and propose corresponding
strategies.

ASSESSMENT SCHEME

Task nature Descriptions For Weight

assessment
of
learning
outcomes
a. My Favourite In order to enhance your LO1, LO3, 20%
Brands Exercise understanding on the and LO4 (presentation
internationalization process -14% ;
adopted by different brands questions and
and leverage your comments-
international and cultural 6% )
knowledge, this exercise
requires you to share the
success of your favorite
brands in a number of
selected industries.
(For details, please refer to
Appendix 1)

b. *Group
Project (Oral + For the project, each group LO2, LO3 35%
Written Report) has to choose one established and LO4 (For external
company first. Imagine your assessment,

2
 chosen company is going to including
expand internationally, you 10% for oral
are requested to make presentation;
recommendations on the 25% for
choice of location, the entry written
mode for this new market report)
and the international
business strategy the
company should adopt.

(For details, please refer to

Appendix 2)

c. Test LO1, LO2, 35%

LO3 and
LO4

d. Class 10%
participation
(including Peers
Evaluation;
Consultation
participation)

RECOMMENDED LEARNING RESOURCES

Required Textbooks (either one)

1. Charles W L Hill, Chow- Hou Wee, Krishna

Udayasankar, “International Business Asia Global
Edition ”, McGraw-Hill (Latest Edition)

3
 2. John D. Daniels, Lee H. Radebaugh, Daniel
P. Sullivan “International Business:
Environment and Operations” 16th Edition
(or latest version), Pearson

Supplementary Readings (optional)

1. Charles W L Hill, Global Business latest edition, McGraw-Hill.

2. Ball & McCulloch, International Business: The challenge of Global

Competition, latest edition, McGraw-Hill.

3. Rugman, Alan M & Richard M Hodgetts, International business: a strategic

Management approach, latest edition, McGraw-Hill.

4. Mike Peng, Global Strategy, Cincinnati: South-Western Cengage Learning.

Note: Other supplementary readings will be announced in class

Useful Websites

https://www.cia.gov/library/publications/the-world-factbook

http://www.economist.com/countries/

http://www.tid.gov.hk/english/aboutus/publications/tradestat/wmtimp.html

https://www.weforum.org/reports/the-global-competitiveness-report-2017-
2018

http://www.imf.org/external/ns/cs.aspx?id=28

DETAILS OF COURSE E-LEARNING WEBSITE

https://blackboard.cuhk.edu.hk/

4
RUBRICS FOR DIFFERENT LEARNING ACTIVITIES

a. Presentation Rubric

1. Confidence 1 2 3 4 5
Nervous Relaxed

2. Voice 1 2 3 4 5
Monotone Clear
3. Alacrity 1 2 3 4 5
Lifeless Alive

4. Eye Contact 1 2 3 4 5
Blank Adequate
5.Audio-Visual 1 2 3 4 5
Aids
Ineffective Effective
6. Content 1 2 3 4 5
Not Useful Rich

7.Organization 1 2 3 4 5
Unorganized Easy To Follow

8. Expertise In 1 2 3 4 5
The Subject
Unfamiliar Knowledgeable

9. Creativeness 1 2 3 4 5
/ Originality
Boring Creative/Original
/Copied

10. Discussion 1 2 3 4 5
Performance
Poor Excellent

11. Time 1 2 3 4 5
Management
Poor Excellent

5
 b. Written Report Rubric

REI AVE GOO EXC REM

1.Background 1 2 3 4 5
Information (Company
and project)

2. Understanding of the 1 2 3 4 5
Product and Industry

3. Screening 1 2 3 4 5
(Preliminary Selection
Criteria)

4. Location Decision 1 2 3 4 5

5. Entry Mode Decision 1 2 3 4 5

6. Business Strategy 1 2 3 4 5
Decision

7. Linkages among the 1 2 3 4 5

three decisions

8. Overall Rationale 1 2 3 4 5
Behind the Decisions

9. Overall Data and 1 2 3 4 5

Evidence Relevance

10. Overall Organization 1 2 3 4 5

of the Report

RFI = Rooms for improvement

AVE = Average
GOO = Good
EXC = Excellent
REM = Remarkable achievements

6
 c. Guidelines for Peers Evaluation

As you know, 3-5 points of each participant's grade in this course are based on
other team members' assessments on his/her contribution in preparing the
assignments. You may wish to consider the following in completing the
evaluation. (Note: All responses will be kept strictly confidential!):
• Was the team member willing to assume a fair share of the work for the
project?
• Did the team member contribute meaningfully to discussions and decisions?
• Did the team member work compatibly with other team members?
• Did the team member complete his/her roles in a responsible manner?
• Did the team member give his/her best effort to contribute a fair share?
• Did the team member go above and beyond the call of duty?

d. Feedback Schedules for Different Learning Activities

Please note that 5 to 10 minutes in-class comment and feedback to each team will
be given right after the two oral presentations. For the written assignment,
comments and feedback will be given in 4 weeks after the submission of the
report.

Note. Please arrange the meeting schedule with Aqi, our teaching assistant, given
that the class is already ended for written assignment comments and feedback.

7
GRADE DESCRIPTORS

I. Grade descriptors for the course

Grade Overall

A • Outstanding performance on all learning outcomes.

A- • Generally outstanding performance on all (or almost all)
learning outcomes.
B+,B, B- • Substantial performance on all learning outcomes, OR high
performance on some learning outcomes which
compensates for less satisfactory performance on others,
resulting in overall substantial performance.
C+, C, C- • Satisfactory performance on the majority of learning
outcomes, possibly with a few weaknesses.
D • Barely satisfactory performance on a number of learning
outcomes
F or below • Unsatisfactory performance on a number of learning
outcomes, OR failure to meet specified assessment
requirements.

II. Grade descriptors for presentations

Grade Descriptors for presentations
• Able to address all the required tasks accurately and
A, A-
logically then presented the content professionally with
many feasible creative ideas; and manage the Q&A session
extremely well.
• Able to address most of the required tasks accurately and
B+, B, B-
logically then presented the content very well with some
feasible creative ideas; and manage the Q&A session very
well.
• Able to address some of the required tasks accurately and
C+, C, C-
logically then presented the content reasonably well with
few feasible creative ideas; and manage the Q&A session
as an average.
• Able to address a few of the required tasks and presented the
D+, D
content properly; and marginal to manage the Q&A session.

8
 • Not able to address the required tasks and presented the
F or below content properly; and not able to manage the Q&A session
properly.

III. Grade descriptors for written assignments

Grade Descriptors for written assignments
• Demonstrates complete understanding of the concepts and
A, A-
addresses the issues with no misconceptions, with elaboration
on knowledge and application
• Demonstrates complete understanding of the concepts and
B+, B, B-
addresses the issues with no misconceptions
• Demonstrates a good understanding of the concepts and
C+, C, C-
addresses the issues in a comprehensive way with minor
misconceptions
D+, D • Demonstrates a fair understanding of the concepts and
addresses the issues in an incomplete way
• Demonstrates a poor understanding of the concepts and does
F or below
not address the issues in answer

IV. Grade descriptors for class participation and in-class exercises

Grade Details of the Evaluation Criteria
• Demonstrates excellent preparation: has analyzed the tasks
A, A-
exceptionally well, relating it to readings and other material
(e.g., readings, course material, discussions, experiences,
etc.);
• Offers analysis, synthesis, and evaluation of course material,
e.g., puts together pieces of the discussion to develop new
approaches that take the class further.
• Contributes in a very significant way to ongoing discussion:
keeps analysis focused, responds very thoughtfully to other
students’ comments, contributes to the cooperative
argument-building, suggests alternative ways of approaching
material and helps class analyze which approaches are
appropriate, etc.
• Demonstrates ongoing very active involvement.
• Demonstrates good preparation: knows the presentational
B+, B, B-
materials or related facts and figures well, has thought

9
 through implications of them.
• Offers interpretations and analysis of the material (more than
just facts) to class.
• Contributes well to discussion in an ongoing way: responds
to other students’ points, thinks through own points,
questions others in a constructive way, offers and supports
suggestions that may be counter to the majority opinion.
• Demonstrates consistent ongoing involvement.
• Prepared, but does not show evidence of trying to interpret or
C+, C, C-
analyze them.
• Offers straightforward information (e.g., straight from the
case or reading), without elaboration or very infrequently
(perhaps once a class).
• Does not offer to contribute to discussion, but contributes to
a moderate degree when called on.
• Demonstrates sporadic involvement.
• Present, not disruptive.
D+, D
• Tries to respond when called on but does not offer much.
• Demonstrates very infrequent involvement in discussion.

F or below • Absent for all classes

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TENTATIVE COURSE SCHEDULE

Week Date Topic (With contents / fundamental Remarks

concepts)
1 Lecture Topic 1:
An Overview of International
Business

Other activity: Introduction of

Course Outline, Grouping for
ParkNshop Shopping Exercise

2 Lecture Topic 1 and 2: Photo Shooting

An Overview of International right after Park
Business / Understanding the N shop Exercise
Global Environment
Details of the
In-class activity: ParkNshop ParkNshop
Shopping Exercise shopping
exercise can be
found in
Appendix 2a.
3 Lecture Topic 2: In-class Group
Understanding the Global Photo Shooting
Environment (Final)

In-class activity: Finalize groupings

& Demo of the “My Favourite
Brands” assignment and Group
Project

4 Holiday
5 Lecture Topic 3: Note:
The International Trade Theory & Presenters need
Govt. Influence on International to upload your
Trade draft Power
Points files to
In-class activity: My Favorite the e-learning
Brands Exercise 1 platform one
day before your
11
6 Lecture Topic 4 and 5: presentation
Regional Economic Integration and (i.e. Wednesday
International Finance (Exchange for B class) –
Rate) Uploading
procedures pls
In-class activity: My Favorite refer to
Brands Exercise 2 Appendix 1b.

7 Lecture Topic 6:
Common Approaches on
International Business Strategy

In-class activity: My Favorite

Brands Exercise 3

8 Lecture Topic 6 & 7:

Entry Modes and Foreign Direct
Investment

In-class activity: My Favorite

Brands Exercise 4

9 In-class Final Test

(Venue: To be confirmed)

10 In-class activity: My Favorite

Brands Exercise 5 and project
consultation
11 Presentation of Project
12 Presentation of Project
13 Presentation of Project

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POLICY ON ACADEMIC HONESTY AND PLAGIARISM

The Chinese University of Hong Kong places very high importance on

honesty in academic work submitted by students, and adopts a policy of
zero tolerance on cheating and plagiarism. Any related offence will lead to
disciplinary action including termination of studies at the University.
Attention is drawn to University policy and regulations on honesty in
academic work, and to the disciplinary guidelines and procedures
applicable to breaches of such policy and regulations. Details may be
found at http://www.cuhk.edu.hk/policy/academichonesty/.

With each assignment, students will be required to submit a signed

declaration that they are aware of these policies, regulations, guidelines
and procedures. In the case of group projects, all students of the same
group should be asked to sign the declaration, each of whom is
responsible should there be any plagiarized contents in the group project,
irrespective of whether he/she has signed the declaration and whether
he/she has contributed directly or indirectly to the plagiarized contents.

For assignments in the form of a computer-generated document that is

principally text-based and submitted via VeriGuide, the statement, in
the form of a receipt, will be issued by the system upon students'
uploading of the soft copy of the assignment. Assignments without the
properly signed declaration will not be graded by teachers. Only the final
version of the assignment should be submitted via VeriGuide.

The submission of a piece of work, or a part of a piece of work, for more

than one purpose (e.g. to satisfy the requirements in two different
courses) without declaration to this effect shall be regarded as having
committed undeclared multiple submission. It is common and acceptable
to reuse a turn of phrase or a sentence or two from one’s own work; but
wholesale reuse is problematic. In any case, agreement from the course
teacher(s) concerned should be obtained prior to the submission of the
piece of work.

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VeriGuide (Sample of Academic Honesty Declaration Statement)

Appendices

Appendix 1: My Favorite Brands Exercise

In order to enhance your understanding on different international

brands, this exercise requires you to share your favorite brands in a
number of selected industries. (For details, please refer to Table 1).
Among the four selected industries, each industry will be responsible
by two groups. Each group needs to select two international brands
originated from your home country or a place where you have
lived in for a period of time (e.g. overseas exchange; boarding school,
service learning, overseas internship, etc.) so as to leverage your local
as well as international knowledge.

The selected industries for this exercise are:

1. Apparel related industry

2. Food and Beverage related industry
3. Lodging related industry
4. Transportation-related industry

The chosen brands need to serve at least one overseas/

international market. To avoid duplication, each group will select
different brands. Therefore, you must get my approval before starting
the assignment. The group who picks the brands first gets them. (The
deadline for the brand choices is by the end of week 4). Note: We plan
to have 4 to 6 members each group, subject to the student enrollment
numbers. Each group will be responsible for at least 2 brands, depends
on the team size

14
APPENDICES

Appendix 1: My Favorite Brands Exercise

In order to enhance your understanding on the internationalization

process adopted by different brands, this assignment requires you to share your
favorite brands in a number of selected industries. (For details, please refer to
Table 1). Among the five selected industries, each industry will be discussed by
two groups. Each group needs to select one international brand originated
from your home country or a place where you have lived in for a period of
time (e.g. overseas exchange; boarding school, service learning, overseas
internship, etc.) so as to leverage your cultural and international knowledge.

The selected industries for this exercise are:

1. Apparel related industry

2. Food and Beverage related industry
3. Lodging related industry
4. Transportation related industry
5. Entertainment related industry

The chosen brands need to serve at least one overseas/ international

market. To avoid duplication, each group will select a different brand.
Therefore, you must get my approval before starting the assignment. The group
who picks the brands first gets them. (The deadline for the brand choices is by
the end of week 3).

For presenters

In this exercise, you are requested to do the following:

a. Provide background information of your chosen brands,

especially on its extent of internationalization. (e.g. the timeline,
location choices, entry modes, motivations and other milestones, etc.
when entering into different international markets)

b. Identify and describe the strengths and weaknesses of the business

strategies that the chosen brand has been adopted. You could use
4Ps, which include product strategy, pricing strategy, place
(distribution) strategy and promotion strategy or other relevant

15
 models and concepts (e.g. business model, Porter’s 5 forces, value
chain, etc.) that you have learnt to identify the strengths and
weaknesses. Please highlight the innovative approach as well as
the corporate social responsibilities that the company have
taken, if any, in the overseas markets you would like to discuss in
details.

c. Discuss the reasons why the chosen brand can win over its
direct competitors, including both local and international
competitors. Try to make use your local, international and cultural
knowledge in the discussion.

d. Give suggestions that can be carried out by the chosen brand so

that it can better serve the international markets.

To promote creativity and innovation, for the presentation format, you

are highly encourage to be as innovative as possible. Creative format and
originality of thoughts will gain extra points in this assignment. The
presentation should not last more than 20 minutes and will be followed by a Q&
A session (around 15 minutes). [Note: Use of video clips are highly
recommended for those brands that are less known for the audience]. A
collective grade will be given to the whole group, yet, extra bonus for
outstanding individual presenter would be granted as well.

Please upload the draft Powerpoint file at least 24 hours before your
presentation. In addition, you are required to bring along one hardcopy
(final version) of the presentation material to class for assessment.
All presentation materials (final version) should be in digital format
and email to Mr. Aqi Liu at 1819mgnt2510c@gmail.com for C class. Please
also cc a copy to me at almaz@cuhk.edu.hk as well after presentation.

For audience

In this exercise, to engage the audience and provide instant feedbacks to

presenters, you are requested to submit one question and give comments
(e.g., things that you have learnt from the presentation and things that can
be improved in the presentation) right after the presentation for each group
through Ureply. Pls refer to tables below for the Presentation + In-class
Commentary Schedule and Appendix 1a for guidelines of using uReply.

16
 Table 1: The selected industries (For Tue class)

Selected Industry Group Name Brands Presentation

(10 groups in Choices week
total) (1 brands
from each
team)
Apparel related Team A: Week 5
industry Team B:
Food and Beverage Team A: Week 6
related industry Team B:
Lodging related Team A: Week 7
industry Team B:
Transportation related Team A: Week 8
industry Team B:
Entertainment Team A: Week 10
industry Team B

Table 2: The Presentation + In-class Submission of Questions and

Comments Schedule (For Tue class)

Group/ Team Presentation Submission of Free time for

Week (starts Questions and preparation
at the 2nd Comments Weeks
session and (in-class)
2 teams each
week)
Apparel (Team A) Week 5 Week 6 & 10 Week 7, 8
Apparel (Team B) Week 5 Week 6 & 10 Week 7, 8
Food (Team A) Week 6 Week 7 & 8 Week 5, 10
Food (Team B) Week 6 Week 7 & 8 Week 5, 10
Lodging (Team A) Week 7 Week 5 & 8 Week 6, 10
Lodging (Team B) Week 7 Week 5 & 8 Week 6, 10
Transportation (Team A) Week 8 Week 5 & 10 Week 6, 7
Transportation (Team B) Week 8 Week 5 & 10 Week 6, 7
Entertainment (Team A) Week 10 Week 6 & 7 Week 5, 8
Entertainment (Team B) Week 10 Week 6 & 7 Week 5, 8

17
 Appendix 1a: Instruction for uReply

The following provides you some guidelines for using uReply.

(1) How students get into their uReply page:

Use the mobile devices go to http://ureply.mobi or install the apps called 'ureply' via
Google play/App store before classes (website and apps both always ready
and access the same page)

*Go to http://ureply.mobi *or apps on the

mobile devices

(2) How students join the session and input students information in the
ureply reports:

➢ After getting into http://ureply.mobi page, please fill in the 'Session

number' the system provided by the teacher.

➢ Press 'Join' then get in the session.

18
(3) After got into the session, please fill your “Computing ID” and “CWEM
password” then press 'Join' again.

(4) Press “Submit” when you finish answering the question.

19
 Appendix 1b: Instruction for uploading PPT to Blackboard

(1) First Login to the Blackboard system and select your course
(MGNT2510A or B or C)

(2) Select “Discussion Board” to enter the Discussion forum.

20
(3) Select “Create Thread” to start to upload your draft PPT 24 hours before
your presentation.

21
(4) Input “Subject” Name (Please use your Course code, followed by team
and brand name e.g. MGNT2510EApparealTeamA_Bossini /
MGNT2510FTransporationTeam A_MTRC) and attach your PPT in “Attach
File”, then click “Submit” button to upload your file.

Remarks: Please email or call our TA, Mr Aqi Liu at 39435210 for
assistance if needed.

22
 Appendix 2: Group Project

For the project, each group has to choose one established company first.
Imagine that the chosen company is going to expand internationally for its
goods/services; you are requested to identify and explain your
recommendations on the choice of location, the entry mode to this new
market and the international business strategy your chosen company
should adopt.

Each group will select a different company to avoid duplication.

Therefore, you must get my approval before starting the project. The group
who picks the company first gets it. (The deadline for the company choice is
by the end of week 5)

In this project, you are requested to

a. Provide background information of the industry (e.g. special features, the

industrial value chain system), the company and the product or services
that you are intended to market in the international markets.

b. Identify and describe the information related to the country or the city
that you are going to enter, and also the reasons why you have decided to
choose that specific location. Issues like market potentials and cost which
might be coming from demographics, economic, technological, socio-cultural
conditions and competition should not be overlooked in making your location
decisions.

c. Identify the mode of entry and the international business strategy you are
planning to recommend to the company

d. Explain all choices and decisions (should be supported by secondary or

primary information)

Your written project is due at 5:00pm on the last Friday (30th Nov
2018) of the semester. Please submit your written project to the drop-in box
with lock (named MGNT 2510C – (2018/19) Dr Almaz Chak) located at the
2/F of the Cheng Yu Tung Building at Chak Cheung Street. Late submissions will
not be accepted. The word limit is 5000 words, excluding appendices.

Each group is required to present the project in the end of the

semester. The presentation should not last more than 20 minutes and will be
followed by a 15-minute Q&A session. A collective grade will be given to

23
the whole group, yet, extra bonus for outstanding individual presenter
would be granted as well. Please refer to the assessment criteria for
presentation and Appendix 3 for The List of Non-Recommended Company.

24
Appendix 2a: Tentative schedule for Park N shop Exercise in Week
2

Week In-class Activities

2 Rehearsal Exercise I: “Before” and
(starting “After” Game
from
3:30pm to Each group (group size depends on the
5:15pm) enrollment) has a budget of HK$50 only.
You need to select 2 products from the
ParkNshop on CUHK campus in 20
minutes. One product must be something
that you think would be a big hit in an
overseas market and hence will bring
extra profit for the producer. As a result,
you need to specify your targeted
international market (excluding Hong
Kong) before doing the shopping.

Another product should be something that

could serve local market only, i.e. Hong
Kong. As a result, you would not
recommend the company to sell it to any
overseas markets because foreign/
overseas customers would not really want
to buy it. Share your rationale behind
your selection in-class. This is the
“before” part and you will do the “after”
part by the end of the semester.

25
 Appendix 3: List of Non-Recommended Company

7-11 Cold Stone Galaxy Macau

23 and me Come buy Godiva
Gogoro
Construction Ltd
3D Trick-eye Museum Gogo Van
6ixty 8eighty Costa Coffee Gong Cha
759 store
Costco Goodway
Air Asia X
American Girl CRCC Goodwill
Greggs
Amoy Crumbs
Guavapass
Appolo Crowdworks H&M
Dairy Queen
Approved Food Ltd Haidilao Huoguo
Deliveroo
Bafang YuJi Ding Tai Fung Halo Top
Bao Dim Sin Seng Disneyland Hampton Creek
Bape DJI Hanamaru Udon
Baskin Robbins
Dr. Kong Hang Heung Bakery
Bath & Body works
Beacon College DTOI-Zcan wireless Health Works
Dunkin Donuts
Ben and Jerry’s Herborist International
Durex (Condoms)
Herme Paris
Benchmark Capital Dyson
HeyCha
Beneteau (Boat) East Ocean - Victoria City
Hill Water Beancurds
Benihana Restaurant (HK Group)
Big Bus Tours
Eat East Hoe Hin Pak Fah Yeow
Blue Bottle
Brookdale EGG Hoi Tin Tong
Eleme
Build a bear Homeless
Burger King Eslite Honeymoon Dessert
BYD Auto Etude House Hong Kong Nam Kee Noodle
BYD Battery Eu Yan Sang Hui Lau Shan
Café de Coral
Fairwood Huili Warrior
Calbee
Carpenter Tan Foodpanda Hung Fook Tong
Cath Kidston Forever 21 Hyundai Auto
Chervolet
Four Seas Fish Ball Ltd
China Quanjude Ichiran
Fulum Group
Group
Chipotle
Franz’s World IKEA
Chick-fil-A
Choux Crème Freeing HK
Chopt Fresh and Direct Imperial Global Market
Chow Tai Fu FWD

26
Chun Shui Tang
Citibike G.U.Co.Ltd Innisfree
In-N-Out Burger
City Super Geely
IPSY
J&G Fried Chicken
Cognita School GOD
Jadelink
Jollibee
Jamba Juice
Juno hair Ocean Empire
Jamie Italian
Jumpin gym
Just Falafel Ocean Park JetStar
Kew Wah Bakery Octopus card Jingdong Mail(JD.com)
Kung Fu Catering Odoba Sephora
Lab Made OTO Seven Days (Hotel)
Laduree Pablo Shake Shack
Lady M Pacific Coffee Shanghai Tang
Lan Kwai Fong
Panasonic Six Flags
Lawson
Le Beaumont Language
Paris Baguette Skylark Gusto
Center (playgroup)
Letote
Legoland Paul Bakery Smartisan Technology
Lei Garden
Leica Peach Aviation Snap
Lindt Peet’s Coffee & Tea SnapAsk
LINE FRIENDS Peninsula Hotel Snap Pro
Sotheby’s
Lotte Mart PETCO
Sou Tao Brand (noodle)
Lukfook Jewelry Physical Fitness & Beauty
Spotify
Lush Pinkberry
M&M World Store Plaza Premium Lounge Superdry
Mandarin Oriental
Pressed Juices Superstar restaurant
Marie France Bodyline
Marionnaud Paris Pret a Manger Supreme
Master Kong
Primark Sushi express
Max Burgers
Maxim's Bakery PuraPharm Sushi Genz
Pure Fitness
Maxim's fast food shop Tai Cheong Bakery
Puyi Optical
Merlin Theme Park QB House Tai Hing
Miniso
Mister Donut QQ Rice Taj Hotels
MoMo Application
Tam yu tau
Modern Education Red MR
Tams noodle
Mos Burger Rent The Runway Tao Heung Holding Limited

27
Mrs. Fields Cookies Resorts World TaoTi
Royce’s Chocolate
MTR Taste of Japan Group
Ruen the Runway
Muji
Ryze Trampoline Park Tata Motor
Nando’s
Netflix Saint's Alp Tea Wood
New Oriental Saizeriya Tecobell
Neway SaSa Tesco
Nin Jiom School Food Tesla Motor
Noah Castella Sea Horse The Body Shop
Three-sixty Senz The Booth Brewing
Tin Ren’s Tea
U-banquet restaurant The Bouygues
Tim Ho Wan
Tink Labs The Cheesecake Factory
Tim Hortons UberEATS
Timbuk2 Uniqlo The Coffee Academics
Tylko.com Universal Studio The Dungeon
Toa Heung Group
Toms
Upsolar The Original Taste Workshop
Toms (chocolate)
Torikizoku
Taoti RTM Tea
Victoria’s Secret The Pure Yoga Group
Tong Kee Bao Dim
Tongrentang Vitasoy Wong Lo Kat
Wan Chan Ferry
Topshop
WantWant Wynn
Toto
Wei Yuen Tong
Toysrus
Whole Foods Market Xiabu Xiabu
Trusty Congee King
Tsingtao Beer Brewery Wing Wah Xiao Mi Shoa Ji
Wizarding World of Harry
Tsui Wah Restaurant
Potter Yoghurt land
Tung Fong Hung Yoplait Yogurt
Two Girls Florida Water Yoshioya
Zara Home
Zipcar
Zoff

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Appendix 4. Internationalization Process for a Domestic Enterprise

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