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JOHN PLAYERS

ITC forayed into the youth fashion segment with the launch of John Players in
December 2002 and John Players is committed to be the No. 1 fashion brand for the
youth. This foray leverages ITC's proven competencies in understanding consumer
insights, brand building and design capabilities.

At John Players we stand for fun, freedom and friendship. We encourage friends to
come together, let their hair down and play by participating in activities which help them
bond and strengthen their friendships.

Our previous campaigns have been an expression of this thought, articulated through
the line 'Play up together'. Going forward, our upcoming campaign is sharpening this
thought further through our take on friendship. We believe that we live in an increasingly
digitized world where selfies, emojis and social media likes are rapidly replacing the
ways through which deep, authentic and enduring friendships are built. Real friendships
are born by sharing time together in the real world. We stand for these 'Real
Friendships' and inspire our consumers to disconnect from the digital world for a while
and reach out to friends in the real world. We ask them to 'play it real.'

The brand is available across the country through a nation-wide network of over 400+
exclusive stores and various multi-brand outlets.

Having built a powerful brand portfolio that is making waves across the country, ITC's
Lifestyle Retailing is poised to grow and build a dominant presence in the country's
fashion industry.
TARGET SEGMENTATION
MARKET SEGMENTATION
BRAND PHILOSOPHY
CONSUMER BEHAVIOUR
BRANDING STRATEGY
CUSTOMER SEGMENTATION
PROFILING OF THE TARGET CUSTOMER
USP OF JOHN PLAYERS
MARKETING STRATEGY
ASSORTMENT PLAN
STYLE CATEGORY FIT FABRIC COLOUR MRP SIZE QUANTITY
NO.
1 MEN’S Slim fit 65% Cotton, Vanilla Ice 1399 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
2 MEN’S Regular 65% Cotton, Classic blue 1399 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
3 MEN’S Trim fit 65% Cotton, English rose 1599 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
4 MEN’S Trim fit 65% Cotton, True blue 1299 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
5 MEN’S Trim fit 65% Cotton, True blue 1399 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
6 MEN’S Trim fit cotton White 1599 S,M,L,XL 6
FORMAL SHIRT
7 CASUAL SHIRT Trim fit Cotton Teal green 1599 S,M,L,XL 6
8 CASUAL SHIRT Trim fit 65% Cotton, True navy 1599 S,M,L,XL 6
35%
Polyester
9 CASUAL SHIRT Trim fit 65% Cotton, True navy 999 S,M,L,XL 6
35%
Polyester
10 MEN’S Trim fit 65% Cotton, Celadon 999 S,M,L,XL 6
FORMAL SHIRT 35% Green
Polyester
11 MEN’S Trim fit 65% Cotton, Beige 999 S,M,L,XL 8
FORMAL SHIRT 35%
Polyester
12 MEN’S Trim fit 100% Fab blue 800 S,M,L,XL 8
FORMAL SHIRT cotton
13 CASUAL SHIRT Trim fit 100% Fab blue 1100 S,M,L,XL 8
cotton
14 CASUAL SHIRT Trim fit 100% Fab blue 1100 S,M,L,XL 8
cotton
15 CASUAL SHIRT Trim fit 100% Tobacco 839 S,M,L,XL 8
cotton Brown
16 CASUAL SHIRT Trim fit 100% Placid blue 839 S,M,L,XL 8
cotton
17 MEN’S Trim fit 100% lemonade 839 S,M,L,XL 8
FORMAL SHIRT cotton

18 MEN’S Trim fit 100% Mood 839 S,M,L,XL 8


FORMAL SHIRT cotton indigo
19 MEN’S Trim fit 100% Placid blue 1079 S,M,L,XL 8
FORMAL SHIRT cotton

20 MEN’S Trim fit 100% True navy 1079 S,M,L,XL 6


FORMAL SHIRT cotton
21 MEN’S Trim fit 100% Bright white 1079 S,M,L,XL 6
FORMAL SHIRT cotton
22 MEN’S Trim fit 100% Indigo 1079 S,M,L,XL 8
FORMAL SHIRT cotton
23 MEN’S Trim fit 100% Off white 839 S,M,L,XL 8
FORMAL SHIRT cotton
24 MEN’S Trim fit 100% Parrot 839 S,M,L,XL 8
FORMAL SHIRT cotton green
25 MEN’S Trim fit 100% Placid blue 839 S,M,L,XL 8
FORMAL SHIRT cotton
26 MEN’S Trim fit 100% Grey luniz 839 S,M,L,XL 8
FORMAL SHIRT cotton
27 MEN’S Trim fit 100% Red barrios 959 S,M,L,XL 8
FORMAL SHIRT cotton
28 MEN’S Trim fit 100% Maroon 959 S,M,L,XL 8
FORMAL SHIRT cotton
29 MEN’S Trim fit 100% Bright white 959 S,M,L,XL 8
FORMAL SHIRT cotton
30 MEN’S Trim fit 100% Beige 959 S,M,L,XL 8
FORMAL SHIRT cotton
31 MEN’S Trim fit 100% Blue 959 S,M,L,XL 8
FORMAL SHIRT cotton
32 MEN’S Trim fit 100% Mood 959 S,M,L,XL 8
FORMAL SHIRT cotton indigo
33 MEN’S Trim fit 100% Bright white 839 S,M,L,XL 8
FORMAL SHIRT cotton
34 MEN’S Regular 55% Super pink 839 S,M,L,XL 8
FORMAL SHIRT fit Cotton
45% Poly
35 MEN’S Regular 55% aquamarine 1079 S,M,L,XL 8
FORMAL SHIRT fit Cotton
45% Poly
36 MEN’SFORMAL Regulari 55%Cotto Hot pink 719 S,M,L,XL 8
SHIRT t n 45%
Poly
37 MEN’S Slim fit 55% True navy 719 S,M,L,XL 8
FORMAL SHIRT Cotton
45% Poly
38 MEN’S Slim fit CVC Classic blue 899 S,M,L,XL 8
FORMAL SHIRT
39 MEN’S Regular CVC Imperial 899 S,M,L,XL 8
FORMAL SHIRT fit purple
40 MEN’S Regular Linen khaki 1899 S,M,L,XL 8
FORMAL SHIRT fit
41 MEN’S Regular Linen Bright white 1899 S,M,L,XL 8
FORMAL SHIRT fit
42 MEN’S Regular CVC Charcoal 1299 S,M,L,XL 8
FORMAL SHIRT fit grey
43 MEN’S Slim fit CVC True red 1299 S,M,L,XL 8
FORMAL SHIRT
44 MEN’S Regular Cotton Myrtle 959 S,M,L,XL 8
FORMAL SHIRT fit
45 MEN’S Trim fit Cotton Maroon 959 S,M,L,XL 8
FORMAL SHIRT
46 MEN’S Trim fit Cotton Bright white 959 S,M,L,XL 6
FORMAL SHIRT
47 MEN’S Trim fit Cotton Ocean wave 959 S,M,L,XL 6
FORMAL SHIRT
48 MEN’S Trim fit 100% Orchid pink 799 S,M,L,XL 6
FORMAL SHIRT Cotton
49 MEN’S Trim fit Cotton Bright white 799 S,M,L,XL 6
FORMAL SHIRT
50 MEN’S Trim fit CVC Blazing 759 S,M,L,XL 8
FORMAL SHIRT yellow
51 MEN’S CASUAL Trim fit CVC Classic blue 899 S,M,L,XL 8
WEAR
52 MEN’S CASUAL Trim fit 100% Lemon drop 599 S,M,L,XL 8
WEAR Cotton
53 MEN’S CASUAL Trim fit 100% Placid blue 1709 S,M,L,XL 8
WEAR Cotton
54 MEN’S CASUAL Trim fit 100% Bright white 1079 S,M,L,XL 8
WEAR Cotton
55 MEN’S CASUAL Trim fit 100% Burnt siena 1079 S,M,L,XL 8
WEAR Cotton
56 MEN’S CASUAL Trim fit 100% Classic blue 1079 S,M,L,XL 8
WEAR Cotton
57 MEN’S CASUAL Trim fit CVC Jet black 1079 S,M,L,XL 8
WEAR
60 MEN’S CASUAL Trim fit 100% Red 839 S,M,L,XL 8
WEAR cotton
61 MEN’S CASUAL Trim fit 100% Vanilla ice 959 S,M,L,XL 8
WEAR cotton
62 MEN’S CASUAL Trim fit cotton True navy 959 S,M,L,XL 8
WEAR
63 MEN’S CASUAL Trim fit 100% French blue 719 S,M,L,XL 8
WEAR cotton
64 MEN’S CASUAL Trim fit 100% Barely pink 1079 S,M,L,XL 8
WEAR cotton
65 MEN’S CASUAL Trim fit 100% Lemon drop 839 S,M,L,XL 8
WEAR cotton
66 MEN’S CASUAL Trim fit 100% aquamarine 839 S,M,L,XL 8
WEAR cotton
67 MEN’S CASUAL Trim fit 100% black 700 S,M,L,XL 8
WEAR cotton
68 MEN’S CASUAL Slim fit 100% blue 900 S,M,L,XL 8
WEAR cotton
69 MEN’S CASUAL Trim fit 55% Golden haze 800 S,M,L,XL 8
WEAR Cotton
45%
Polyester
70 MEN’S CASUAL Trim fit 100% Bright white 800 S,M,L,XL 8
WEAR cotton
71 MEN’S CASUAL Trim fit linen Blue 1000 S,M,L,XL 6
WEAR
72 MEN’S CASUAL Trim fit 100% Bright white 900 S,M,L,XL 6
WEAR cotton
73 MEN’S CASUAL Trim fit 100% Dutch blue 900 S,M,L,XL 6
WEAR cotton
74 MEN’S CASUAL Trim fit 100% Bright white 850 S,M,L,XL 6
WEAR cotton
75 MEN’S CASUAL Trim fit 100% Mood indigo 850 S,M,L,XL 8
WEAR cotton
76 CASUAL WEAR Trim fit 100% Avocado 850 S,M,L,XL 8
cotton
77 CASUAL WEAR Trim fit 67% Beechnut 1000 S,M,L,XL 8
Cotton
33% Linen
78 CASUAL WEAR Trim fit 100% Mood indigo 850 S,M,L,XL 8
cotton
79 CASUAL WEAR Trim fit 100% Forest green 900 S,M,L,XL 8
cotton
80 CASUAL WEAR Trim fit 100% khaki 850 S,M,L,XL 8
cotton
81 T-SHIRT CASUAL Trim fit 100% Forest blue 950 S,M,L,XL 6
WEAR cotton
82 T-SHIRT CASUAL Trim fit 100% Tomato 950 S,M,L,XL 6
WEAR cotton
83 T-SHIRT CASUAL Trim fit 100% Bright Cobalt 900 S,M,L,XL 6
WEAR cotton
84 T-SHIRT Trim fit 100% white 750 S,M,L,XL 6
CASUAL WEAR cotton
85 T-SHIRT CASUAL Slim Fit cotton Ravishing red 400 S,M,L,XL 8
WEAR
86 T-SHIRT CASUAL Slim Fit 100% Alluring yellow 450 S,M,L,XL 8
WEAR cotton
87 T-SHIRT CASUAL Slim Fit 100% Classy black 550 S,M,L,XL 8
WEAR cotton
88 T-SHIRT CASUAL Muscle 100% Mesmerizing 600 S,M,L,XL 8
WEAR fit cotton maroon
89 T-SHIRT CASUAL Slim Fit 100% Navy blue 650 S,M,L,XL 8
WEAR cotton
90 T-SHIRT CASUAL Slim Fit 100% Placid blue 479 S,M,L,XL 8
WEAR cotton
91 T-SHIRT CASUAL Slim Fit 100% Bright white 779 S,M,L,XL 8
WEAR cotton
92 T-SHIRT CASUAL Slim Fit 100% Vibrant yellow 719 S,M,L,XL 8
WEAR cotton
93 T-SHIRT CASUAL Slim Fit 100% True red 629 S,M,L,XL 8
WEAR cotton
94 T-SHIRT CASUAL Slim Fit 100% khaki 629 S,M,L,XL 8
WEAR cotton
95 T-SHIRT CASUAL Slim Fit 100% True red 539 S,M,L,XL 8
WEAR cotton
96 T-SHIRT CASUAL Slim Fit 100% Orange peel 479 S,M,L,XL 8
WEAR cotton
97 T-SHIRT CASUAL Slim Fit 100% Mood indigo 599 S,M,L,XL 8
WEAR cotton
98 T-SHIRT CASUAL Slim Fit 100% Navy blue 999 S,M,L,XL 8
WEAR cotton
99 T-SHIRT Slim Fit 100% Jet black 799 S,M,L,XL 8
CASUAL WEAR cotton
100 T-SHIRT CASUAL Slim Fit 100% Blue 750 S,M,L,XL 8
WEAR cotton
101 T-SHIRT CASUAL Slim Fit Cotton Grey 750 S,M,L,XL 8
WEAR polyester
102 T-SHIRT CASUAL Muscle 100% White 450 S,M,L,XL 8
WEAR fit cotton
103 T-SHIRT CASUAL Slim Fit Cotton Blue 650 S,M,L,XL 8
WEAR polyester
104 T-SHIRT CASUAL Slim Fit 100% Black 550 S,M,L,XL 8
WEAR cotton
105 CASUAL WEAR Slim Fit 100% Black 550 S,M,L,XL 8
cotton
106 CASUAL WEAR Muscle 100% Grey 700 S,M,L,XL 8
fit cotton
107 CASUAL WEAR Muscle 100% Blue 700 S,M,L,XL 8
fit cotton
108 CASUAL WEAR Slim Fit PC Pink 550 S,M,L,XL 6
Melange
109 CASUAL WEAR Slim Fit Cotton Blue 600 S,M,L,XL 6
polyester
110 CASUAL WEAR Slim Fit 100% Purple 650 S,M,L,XL 6
cotton
111 CASUAL WEAR Slim Fit 100% Yellow 850 S,M,L,XL 8
cotton
112 CASUAL WEAR Slim Fit 100% Blue 600 S,M,L,XL 8
cotton
113 CASUAL WEAR Slim fit 100% Jet black 450 S,M,L,XL 8
cotton
114 CASUAL WEAR Slim Fit 100% True navy 650 S,M,L,XL 8
cotton
115 CASUAL WEAR Slim Fit 100% Bright white 650 S,M,L,XL 8
cotton
116 CASUAL WEAR Slim Fit 100% Indigo 750 S,M,L,XL 8
cotton
117 TROUSERS Skinny denim Classic blue 899 S,M,L,XL 8
fit
118 TROUSERS Skinny 65% Poly, Imperial purple 899 S,M,L,XL 8
fit 32%
Viscose,
3%
Spandex
119 TROUSERS Skinny 63% Poly, khaki 1899 S,M,L,XL 8
fit 37%
Viscose
120 TROUSERS Skinny denim Bright white 1899 S,M,L,XL 8
fit
121 TROUSERS Skinny denim Charcoal grey 1299 S,M,L,XL 8
fit
122 TROUSERS Slim Fit PV True red 1299 S,M,L,XL 8
123 TROUSERS Slim Fit denim Myrtle 959 S,M,L,XL 8
124 TROUSERS Slim Fit 65% Poly, Maroon 1959 S,M,L,XL 8
32%
Viscose
125 TROUSERS Slim Fit denim Bright white 959 S,M,L,XL 8
126 TROUSERS Slim Fit 65% Poly, Ocean wave 959 S,M,L,XL 8
32%
Viscose,
3%
Spandex
127 TROUSERS Slim Fit 65% Poly, Orchid pink 1799 S,M,L,XL 8
32%
Viscose,
3%
Spandex
128 TROUSERS Slim Fit denim Bright white 1799 S,M,L,XL 8
129 TROUSERS Slim Fit 65% Poly, Blazing yellow 1759 S,M,L,XL 8
32%
Viscose,
3%
Spandex
130 TROUSERS Slim Fit cotton Classic blue 899 S,M,L,XL 8
131 TROUSERS Slim PV Lemon drop 1599 S,M,L,XL 8
Fit
132 TROUSERS Slim denim Placid blue 1709 S,M,L,XL 8
Fit
133 TROUSERS Slim cotton Bright white 1079 S,M,L,XL 8
Fit
134 TROUSERS Slim denim Burnt siena 1079 S,M,L,XL 8
Fit
135 TROUSERS Regular PV Classic blue 1079 S,M,L,XL 8
fit
136 TROUSERS Regular cotton Jet black 1079 S,M,L,XL 8
fit
137 TROUSERS Slim Fit 100% Vanilla Ice 1999 S,M,L,XL 8
cotton
138 TROUSERS Slim Fit 100% Classic blue 1799 S,M,L,XL 8
cotton
139 TROUSERS Regular 100% English rose 1100 S,M,L,XL 6
fit cotton
140 TROUSERS Regular 100% True blue 999 S,M,L,XL 6
fit cotton
141 TROUSERS Slim Fit PV True blue 2399 S,M,L,XL 6
142 TROUSERS Regular PV White 1079 S,M,L,XL 6
fit
143 TROUSERS Regular 100% Teal green 999 S,M,L,XL 8
fit cotton
144 TROUSERS Slim Fit 100% True navy 1079 S,M,L,XL 8
cotton
145 TROUSERS Slim Fit 65% Poly, True navy 1599 S,M,L,XL 8
32%
Viscose,
3%
Spandex
146 TROUSERS Slim Fit 100% Celadon Green 1299 S,M,L,XL 8
cotton
147 TROUSERS Slim Fit 100% Beige 1299 S,M,L,XL 8
cotton
148 TROUSERS Skinny PV Fab blue 899 S,M,L,XL 8
fit
149 TROUSERS Regular denim Lemon drop 1700 S,M,L,XL 8
fit
150 TROUSERS Regular 65% Poly, Fab blue 999 S,M,L,XL 8
fit 32%
Viscose,
3%
Spandex
151 TROUSERS Slim Fit 100% Tobacco Brown 899 S,M,L,XL 8
cotton
152 TROUSERS Slim Fit 100% Placid blue 1999 S,M,L,XL 8
cotton
153 TROUSERS Regular 100% lemonade 1799 S,M,L,XL 8
fit cotton
154 TROUSERS Slim Fit 100% Mood indigo 2299 S,M,L,XL 8
cotton
155 TROUSERS Skinny 97% ctn Placid blue 1599 S,M,L,XL 8
3%spx
fit
156 TROUSERS Slim Fit 100% True navy 1899 S,M,L,XL 8
cotton
157 TROUSERS Slim Fit 100% Bright white 1079 S,M,L,XL 8
cotton
158 TROUSERS Slim Fit 100% Indigo 1079 S,M,L,XL 6
cotton
159 TROUSERS Slim Fit 97% ctn Off white 1299 S,M,L,XL 6
3%spx
160 TROUSERS Skinny 97% ctn Parrot green 1850 S,M,L,XL 6
3%spx
fit
161 TROUSERS Regular 100% Placid blue 1850 S,M,L,XL 6
fit cotton
162 TROUSERS Skinny 100% Grey luniz 1000 S,M,L,XL 6
fit cotton
163 TROUSERS Regular 100% Red barrios 1800 S,M,L,XL 8
fit cotton
164 TROUSERS Skinny 97% ctn Maroon 900 S,M,L,XL 8
3%spx
fit
165 TROUSERS Skinny 100% Bright white 1850 S,M,L,XL 8
fit cotton
166 TROUSERS Regular 100% Beige 950 S,M,L,XL 8
fit cotton
167 TROUSERS Regular 100% Blue 950 S,M,L,XL 8
fit cotton
168 TROUSERS Skinny 100% Mood indigo 900 S,M,L,XL 8
fit cotton
169 TROUSERS Skinny 97% ctn Bright white 750 S,M,L,XL 8
3%spx
fit
170 TROUSERS Regular 100% Super pink 1400 S,M,L,XL 8
fit cotton
171 TROUSERS Skinny 100% aquamarine 1450 S,M,L,XL 8
fit cotton
172 TROUSERS Skinny 97% ctn Hot pink 1550 S,M,L,XL 8
3%spx
fit
173 TROUSERS Regular 100% True navy 1600 S,M,L,XL 8
fit cotton
174 JACKETS Slim fit Cotton Brown 2650 S,M,L,XL 8
175 JACKETS Slim fit PU Black 2479 S,M,L,XL 8
176 JACKETS Slim fit cotton Mustard 1779 S,M,L,XL 8
177 JACKETS Slim fit suede Brown 1719 S,M,L,XL 8
178 JACKETS Slim fit Denim Blue 2300 S,M,L,XL 6
179 JACKETS Slim fit Cotton Beige 2500 S,M,L,XL 6
180 JACKETS Slim fit polyester Black 1539 S,M,L,XL 6
181 SLEEPWEAR Regular cotton Peach and grey 879 S,M,L,XL 8
fit
182 SLEEPWEAR Regular cotton White and grey 999 S,M,L,XL 8
fit
183 SLEEPWEAR Regular cotton Red 999 S,M,L,XL 8
fit

184 SLEEPWEAR Regular cotton Grey and navy 799 S,M,L,XL 8


fit
185 SLEEPWEAR Regular cotton Classic blue 900 S,M,L,XL 8
fit
186 SLEEPWEAR Regular cotton True navy 750 S,M,L,XL 8
fit
187 SLEEPWEAR Regular cotton Indigo and grey 950 S,M,L,XL 8
fit
188 SLEEPWEAR Regular cotton Peach 1050 S,M,L,XL 8
fit
189 SWEATER Slim fit cotton Blue 1550 S,M,L,XL 8
190 SWEATER Slim fit cotton Black forest 2550 S,M,L,XL 8
191 SWEATER Slim fit cotton Yellow 1700 S,M,L,XL 8
192 SWEATER Slim fit cotton Dark olive 1700 S,M,L,XL 8
193 SWEATER Slim fit cotton True navy 2550 S,M,L,XL 8
194 SWEATER Slim fit cotton Black 2600 S,M,L,XL 8
195 SWEATER Slim fit cotton Red 1650 S,M,L,XL 8
196 SWEATER Slim fit cotton Grey 1850 S,M,L,XL 8
197 SWEATER Slim fit cotton White 2600 S,M,L,XL 8

198 SWEATER Slim fit cotton Dark blue 1450 S,M,L,XL 8