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ITC forayed into the youth fashion segment with the launch of John Players in
December 2002 and John Players is committed to be the No. 1 fashion brand for the
youth. This foray leverages ITC's proven competencies in understanding consumer
insights, brand building and design capabilities.
At John Players we stand for fun, freedom and friendship. We encourage friends to
come together, let their hair down and play by participating in activities which help them
bond and strengthen their friendships.
Our previous campaigns have been an expression of this thought, articulated through
the line 'Play up together'. Going forward, our upcoming campaign is sharpening this
thought further through our take on friendship. We believe that we live in an increasingly
digitized world where selfies, emojis and social media likes are rapidly replacing the
ways through which deep, authentic and enduring friendships are built. Real friendships
are born by sharing time together in the real world. We stand for these 'Real
Friendships' and inspire our consumers to disconnect from the digital world for a while
and reach out to friends in the real world. We ask them to 'play it real.'
The brand is available across the country through a nation-wide network of over 400+
exclusive stores and various multi-brand outlets.
Having built a powerful brand portfolio that is making waves across the country, ITC's
Lifestyle Retailing is poised to grow and build a dominant presence in the country's
fashion industry.
TARGET SEGMENTATION
MARKET SEGMENTATION
BRAND PHILOSOPHY
CONSUMER BEHAVIOUR
BRANDING STRATEGY
CUSTOMER SEGMENTATION
PROFILING OF THE TARGET CUSTOMER
USP OF JOHN PLAYERS
MARKETING STRATEGY
ASSORTMENT PLAN
STYLE CATEGORY FIT FABRIC COLOUR MRP SIZE QUANTITY
NO.
1 MEN’S Slim fit 65% Cotton, Vanilla Ice 1399 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
2 MEN’S Regular 65% Cotton, Classic blue 1399 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
3 MEN’S Trim fit 65% Cotton, English rose 1599 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
4 MEN’S Trim fit 65% Cotton, True blue 1299 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
5 MEN’S Trim fit 65% Cotton, True blue 1399 S,M,L,XL 6
FORMAL SHIRT 35%
Polyester
6 MEN’S Trim fit cotton White 1599 S,M,L,XL 6
FORMAL SHIRT
7 CASUAL SHIRT Trim fit Cotton Teal green 1599 S,M,L,XL 6
8 CASUAL SHIRT Trim fit 65% Cotton, True navy 1599 S,M,L,XL 6
35%
Polyester
9 CASUAL SHIRT Trim fit 65% Cotton, True navy 999 S,M,L,XL 6
35%
Polyester
10 MEN’S Trim fit 65% Cotton, Celadon 999 S,M,L,XL 6
FORMAL SHIRT 35% Green
Polyester
11 MEN’S Trim fit 65% Cotton, Beige 999 S,M,L,XL 8
FORMAL SHIRT 35%
Polyester
12 MEN’S Trim fit 100% Fab blue 800 S,M,L,XL 8
FORMAL SHIRT cotton
13 CASUAL SHIRT Trim fit 100% Fab blue 1100 S,M,L,XL 8
cotton
14 CASUAL SHIRT Trim fit 100% Fab blue 1100 S,M,L,XL 8
cotton
15 CASUAL SHIRT Trim fit 100% Tobacco 839 S,M,L,XL 8
cotton Brown
16 CASUAL SHIRT Trim fit 100% Placid blue 839 S,M,L,XL 8
cotton
17 MEN’S Trim fit 100% lemonade 839 S,M,L,XL 8
FORMAL SHIRT cotton