CHANAKYA NATIONAL LAW UNIVERSITY,PATNA

ROUGH DRAFT SUBMITTED IN THE PARTIAL FULFILMENT OF THE

COURSE TITLED-
FUNDAMENTALS OF MANAGEMEN
“Brand awairness of CTV company”
SUBMITTED TO:-
Dr. MANOJ MISHRA
FACULTY OF FUNDAMENTAL OF MANAGEMENT
SUBMITTED BY:-

AMRIT ADITYA

SECOND SEMESTER

ROLL NO.=1814

B.B.A.,L.L.B(HONS)
 INTRODUCTION

The CTV Television Network (commonly referred to as just CTV) is an English-

language broadcast television network in Canada launched in 1961. Since 2000, it is
owned by the CTV Inc. subdivision of the Bell Media division of BCE, Inc. It is Canada's
largest privately or commercially owned network, and has consistently been placed as
Canada's top-rated network in total viewers and in key demographics since 2002, after
several years trailing the rival Global Television Network in key markets.[citation needed]
Brand awareness refers to the extent to which customers are able
to recall or recognise a brand.[1] Brand awareness is a key consideration in consumer
behavior, advertising management, brand management and strategy development. The
consumer's ability to recognise or recall a brand is central to purchasing decision-making.
Purchasing cannot proceed unless a consumer is first aware of a product category and a
brand within that category. Awareness does not necessarily mean that the consumer must
be able to recall a specific brand name, but he or she must be able to recall sufficient
distinguishing features for purchasing to proceed. For instance, if a consumer asks her
friend to buy her some gum in a "blue pack", the friend would be expected to know which
gum to buy, even though neither friend can recall the precise brand name at the time.

TENTATIVE CHAPTERIZATION
The project has been divided into 5 chapters.
The 1st chapter deals with the introduction of project topic.
The 2 nd chapter deals with the concept of brand awairness, and it’s various kind/types and
what concept is being used by CTV for its viewres.
The 3rd chapter talks about how the concept of brand awairness has been developed and
changed with time, and how this concept is measured now a day’s and what are it’s hirarchy
of effect .
The 4 th chapter deals with the various techniques used by the CTV company to attract more
and more viewres and make theme awair about its brand, and what kind of marketing
impact does this concept have for CTV.
Where as the 5 th and last chapter is about conclusion and sugestion.

AIMS AND OBJECTIVES

1. The resercher tends to analyze how the brand awairness concept helps a company to
attract more customers and how the customers can remembere there brand easly and can
recognize the brand by ust seeing one picture or by one pharasel line or by any other thing..
2. The resercher tends to analyze the effect of using brand awairness for the company and
also it differences from those company’s who doesn’t uses this concept .

HYPOTHESIS
1) The resercher presums that the brand awirnessw concept doesnt have any drawback,and it
is in the favoutr of the company and it helps the company to attract more and more
coustomers.
2) the brand awairness concept gives the coumpany oppurtunity to make a unique identity of
it’s product in the eyes of customers, and that’s how a customer can select the companys
product from a pool of similar produts.
3) By imp lementing brand awairness concept the CTV company got a competative eadge
over other companys.

LIMITATIONS
The researcher has territorial, monetary and time limitations in completing the project the
project topic requires ampel time to conduct a survey specily for an international television
company like CTV which has a very large number of viewers.

SOURCES OF DATA
The researcher is depndent on secondary sources to complete the project.
Secondary sources include the books and websites on the brand awairness which the
researcher consulted while making the project.

RESEARCH METHODOLOGY
The researcher followed doctrinal method of research to complete the project.
BIBLIOGRAPHY
The researcher consulted following things while making the project.
1. BOOKS
The researcher consulted following book:

a) EMOTIONAL BRANDING: The new paradigm for connecting brands to

people, by Marc gobe.
 b) The 22 immutable laws of branding,by laura ries and al raes.
c) Brand Identity Breakthrough: How to Craft Your Company's Unique Story to
Make Your Products Irresistible Kindle Editio, bygregory diehl.

2. WEBSITES: The researcher consulted following websites:

a. www.academia.edu
b. www.CTV.in
c. www.brandmarketing.com
d. www.wikipedia.org
e. www.competativemarketingtechinques.com