1.

0 EXECUTIVE SUMMARY

1.1 Introduction

The La Orange Enterprise is a start-up venture for five business partner and they are
______________________. Our team will be retiring from their regular professions starting
in the spring of year 2010. The oranges farm is intended to provide the company with an
opportunity for post-retirement work and income, plus an opportunity for all of them to
continue their individual research programs on agriculture and nutrition from oranges fruits.
Approximately 80 acres of prime oranges fruit growing land is to be acquired, using owner's
equity and a federal farm assistance loan. The oranges farm will be jointly owned by six
business partner and will be set up as a Limited Liability Company chartered in Malaysia.

1.2 Products, Services and Customer Problem Solving

Our companies have the oranges farm and we develop the products from oranges fruits and
the product include, food, accessory, medicine, cosmetic and clothes. Customer can try and
eat fruits from farm and buy our product and fruits. We also provide the services to customer
such as tour guide, café, train tour, delivery product and we produce the “smart dustbin” and
the function is customer can throw away the skin fruits to the smart dustbin.

The customer problem, we have identified to solve such as:

 Finding new customers

 Keeping existing customers
 Selling more to existing customers
 Improving customer service
 Reducing personnel costs
 Reducing customer complaints
 Decreasing time to market
 Improving market share (or mind share)
 Taking advantage of new technology
 Improving morale
 Developing new products
 Leaving markets or closing unit

1
1.3 Product and Service Market

Our company markets the products all over Malaysia and provides the advertising in media
electronic or media cast. We are also cooperating with FAMA, MARDI to be achieving the
performance in our company.

1.4 Benefits of Orange

Orange is high in vitamin C. The thin membrane that covers the segments contains a
digestion-aiding factor, and should always be eaten. They have the same therapeutic value as
oranges. The attractiveness of this crop is that fresh, high-quality orange are sweet tasting and
low in calories.

1.5 Nutrients in one pound

Calories 160 Iron 1.3 mg

Protein 2.6 g Vitamin A 1,360 I.U.
Fat 1g Thiamine 0.22 mg
Carbohydrates 35.1 g Riboflavin 0.08 mg
Calcium 106 mg Niacin 0.8 mg
Phosphorus 74 mg Ascorbic acid 99 mg

Nutrients: High in Vitamin and Mineral; Vitamin A, B, C. calcium, sodium, potassium,

magnesium, sulfur and chlorine. Medical nutritious: High in Vitamin C able to covert the
body from censer stimulates blood flow and inside and outside injures get well faster. With
high in Calcium can be teeth stronger and health. Orange also good in defend from toothache
and osteoporosis.

Vitamin B is one of main source to protect baby handicapped in womb and heart
attack. High in fiber name pectin was proved able to capable feeling hungry. Besides that,
orange can less cholesterol in blood. So, it’s always being a favorite in slimming body
product.

Orange juice also able medicate asthma, tuberculosis, fever, relieve bronchitis disease
with stimulate the saline in lung and flow out plenty of phlegm and protect the lung from
infection again the virus. It’s also effective in solve indigestible problem especially
constipation and dyspepsia chronic. The orange husk can be a high quality thread .So, its can
make like clothes, jersey, handicraft, and souvenir.

2
1.5 The Market

1.5.1 Agriculture industry

It is now unnecessary for Malaysia to depend on orange import at every celebration Chinese
New Year season because our company has the ability to yield local oranges. In addition,
orange tree yield out whole of year. The product on first year are yield out 4 years after about
8,000 kg/ha and commonly will attain maximum level at 6 year about 24,000 kg/ha. The
season for marketing the orange is from November through May, and the peak months are
December and January. A considerable amount of this fruit is on the market in November,
February, and March. Quality orange should be heavy for their size, which indicates orange
juice content. They should have the characteristic deep orange or almost red color .Mature
fruit usually feels puffy because of the looseness of the skin.

According from Assistant Chief of Director at Horticulture Department, the

department aggressively encourage the farmer explore local orange plants where have high
capable from disease attack. So, this make our team become excited to grown orange plant
and takes the adventure into the gardening world to have local orange made in Malaysia.

In addition, government provides about 90,000 orange tree children for farm
entrepreneurship who is interested in “Scheme of orange free disease”. Then, tree bud is
selling with price RM0.20 per each and our company build net house to protect plant infection
virus named “citrus greening”.

1.5.2 Economics:

Total production cost of 15 years was RM98, 708.00. Is based on farm price in RM1.20/kg,
NPV ( Net Present Value) in 10% was RM 176,315.52, IRR ( Capital rate of return) was
42.93%, and B / C RATIO in 10% was 2.56.

Our company focus on fulfill local demand apart from able market to overseas by
more far-reaching. Orange get high and popular demand in this country especially in festive
season such as Chinese New Year and to fulfill demand, now we have local sweet orange with
tasted, fresh, and high quality which is similar like import fruit.

3
 We also get cooperation with department obliged get free parent young tree disease of
Malaysian Research Institute and Agricultural Development (MARDI) and had created a few
house stations netting for settlement and his breeding in several state.  

In addition to the Langkawi, Malaysia now produces more than 15 commercial

varieties of orange. Recent events have shown that the international market for orange may be
expanding, especially in Asia.

La Orange Enterprise plans to sell its crop to three main buyers. In order to keep its
profit margin high, the company will concentrate on selling the majority of its fruit to the
local produce stands which are able to charge more for the higher quality fruit. Most of the
rest of the fruit will be sold to local fruit packers and distributors that then resell the fruit to
grocery stores. Finally any fruit that does not meet the quality/maturity standards of the other
two buyers will be sold to canneries.

1.6 Tourism Industry

1.6.1 Packages    

Farm Visit (Available 7 days a week from 10.30am till 2pm)

There will be farm tours conducted periodically during the day. The tour goes for about 45
minutes to 1 hour. After the farm tour, you will be able to relax and take in the breath taking
view. While enjoying a wide variety of freshly cut fruits and a glass of freshly squeezed fruit
juice.

Adult Children (6-12yrs old)

Farm Visit RM15.00 RM10.00
 

4
Café ( opens 7 days a week from 10.30am till 10pm)
-Free flow of fruit juice.
- Barbecue lunches are only available on weekends from 10.30am – 1.00am. No bookings are
necessary.
- For lunch during weekdays require a minimum of RM20 per person. Subject to confirmation
(not applicable for walk in).
- For dinner at a minimum of RM40 per person.
- The farm does not allow team building to be organized at the farm.

CAFÉ MENU
    
  Main Course - Ice-cream Lane late Dancy
    - Beef   - Sanguinely ABC
    - Chicken    
    - Mutton Salad
    - Fish   - Fresh Garden Orange
    - Squid    
    - Sausage Dessert
    - Satay (Chicken)   - Fresh Cut Fruits
       - Fruit Ice
  Special   - Jelly
    - Orange cake   - Fresh Fruit Juice (Free Flow)
    - Pie orange   - pudding
    - BBQ toast orange    

  Adult Children

Cafe Dinner RM40.00 RM30.00

Farm Tour & Cafe Dinner RM50.00 RM40.00

Student Package Price Per Student / Teacher

Farm Tour Only Kindergarten / Primary RM5.00
Secondary / College
  University / Accompanying RM8.00
Teacher
  Optional Fruit Plate RM6.00
Farm Tour and Cafe Dinner Teacher/Student RM35.00/pax
(Limited 2 teachers per group
of 40 students)

5
1.7 Financial Considerations

The farm will be financed with a farm assistance loan (MARDI and FAMA) and business
partner. Budget business plan are RM 350,000. This will provide sufficient cash flow for the
farm until it can start making revenue. Sales are expected to be sufficient to be profitable in
year one, and have consistent growth through year three.

1.8 Financial Statement

 Please refer to appendix

6
2.0 MISSION STATEMENT

2.1 Motto

 “ Orange is our life ”

2.2 Entrepreneur’s Vision for The Company

 Committed create network various products based on orange.

 Committed be halal product manufacturer and marketer.

 Committed form dynamic entrepreneur, progressive and authorized.

 Committed increase tourism standard in Malaysia.

2.3 What Business are we in

We are La Orange Enterprise, to support our customers by providing superior products and
services of exceptional value which help them gain competitive advantage in their markets.
To exceed our customers expectations in quality, delivery, and cost through continuous
improvement and customer interaction. Our products and services distinguish themselves on
the basis of quality, customer service, and value that can be trusted. Our services include
flexible lead times, custom design by application, design for low cost
manufacturing, custom delivery schedules, and administrative support. We
maintain a solid core of business in proprietary products marketed and sold directly
to the end user.

2.4 Value and Principles

The La Orange Enterprise is committed to five core business principles:

 outstanding customer service and product;

 effective and efficient operations;
 strong capital and liquidity;
 prudent lending policy;

7
  strict expense discipline;
 Target customer needs, wants and identify

La Orange also operates according to certain key business values:

 the highest personal standards of integrity at all levels;

 commitment to truth and fair dealing;
 hands-on management at all levels;
 commitment to quality and competence;
 fast decisions and implementation;
 putting the team’s interests ahead of the individual's;
 the appropriate delegation of authority with accountability;
 fair and objective employer;
 We develop superior understanding of consumers and their needs.
 We create and deliver products, packaging and concepts that build winning brand
equities.
 We develop close, mutually productive relationships with our customers and our
suppliers.

2.5 Business Unique

 Largest Selection:
- One way that we can make our product or service stand out is to offer the
largest selection of products, services or programs.
 Innovative Product

- If you have a new product with a patent covering it or a service that others don’t
offer, you will have something that no one else can offer.

 Multiple Uses
- Once you have a product or service to offer, look for other ways that the customer can
use the same product or service.
 Convenient Location

8
 - Make it easy for customers to do business with you by providing them access in
exactly the place where they will need your product or service.

Source of its competitive:

 Unique

 Difficult to replicate

 Superior to competition

 Sustainable

 Applicable to multiple situations

9
3.0 BUSINESS AND INDUSTRY PROFILE

3.1 Industry Analysis

The is a wide range of industry participants in the fruit business, from large corporations and
co-ops to small farms specializing in fruit, to small farms that sell fruit directly to the buyer
from a small number of trees. This makes for a very fragmented industry where it is difficult
to generalize strengths, weaknesses, competitors, and opportunities. Attempts to consolidate
the industry in the past have been of only limited success because of its capital intensive
nature and government involvement in promoting family-style farming.

Distribution of fruits generally involves sale of large volumes to highly consolidated

packers and canners who have a large influence on the individual farmer. Because any small
farm is such a small percentage of the total volume that distributors deal with, switching costs
for distributors are low and therefore small farmers use local groups such as co-ops to sell
their produce. Small farms are able to direct sell through vertical integration (owning produce
stands) or sell to small distributors.

3.2 Keys to Success

Farming in the Malaysia is a mature industry with very little growth and a very competitive
market. Therefore the Malay Orange Enterprise will focus on the small niche market of hybrid
orange and also on quality so as to retain its supplier contracts with its chain distributors and
local produce sellers. To this end the companies have identified the following key elements to
success.

 Become "first to market" through use of early harvest varieties of orange.

 Focus on marketing of hybrids to local distributors.
 Aggressively pursue cost analysis and reduction.
 Concentration on post harvest care of produce to enhance quality.
 Market to the high-end local produce stands that can demand higher prices.

10
3.3 Start-up Summary

Farming is a capital intensive industry that requires significant investment in long-term assets
such as land and farm equipment. In addition, farming by nature is a highly seasonal endeavor
that experiences a profit during only a few months of the year, while expenses are spread out
over the entire twelve months. Therefore it is necessary to have a significant amount of cash
and cash equivalent assets at the start.  The farm will be financed with a farm assistance loan
and a significant amount of owner's equity. This will provide sufficient cash flow for the farm
until it can start making a profit.

11
Start-up
Requirements
Start-up Expenses
Legal $2,000
Repairs to facilities/equipment $15,000
Insurance
Start-up Funding $5,000
Rent
Start-up Expenses to Fund $5,000
$57,000
Research and development
Start-up Assets to Fund $5,000
$268,000
Expensed equipment
Total Funding Required $20,000
$325,000
Herbicides/pesticides $5,000
Total
AssetsStart-up Expenses $57,000
Start-up
Non-cashAssets
Assets from Start-up $140,280
Cash Required
Requirements from Start-up $127,720
$127,720
Start-up
AdditionalInventory
Cash Raised $0
$0
Other Current on
Cash Balance Assets
Starting Date $0
$127,720
Long-term
Total Assets Assets $140,280
$268,000
Total Assets $268,000
Total Requirements
Liabilities and Capital $325,000
Liabilities
Current Borrowing $25,000
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $25,000
Total Liabilities $150,000

Capital
Planned Investment
Dr. and Mrs. Wilson $175,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $175,000

Loss at Start-up (Start-up Expenses) ($57,000)

Total Capital $118,000
Total Capital and Liabilities $268,000
Total Funding $325,000

12
4.0 BUSINESS STRATEGY

4.1 SWOT Analysis

Analysis of products

Strengths Weaknesses

 Orange can harvest everyday  Limited growth of opportunity

 Able to produce good quality orange

13
 by doing consistent R&D  No refinery activities.
 Small plantation player with the
younger state
 Downstream activities
 Production cost will reduce as
plantation matures

Opportunities Threats

 Benefit from current high product  Tight competition with other strong
prices market shareholders in the industry.

Analysis of customers

Strengths Weaknesses
 High level of customer satisfaction.
 High brand awareness within the  May not fulfill “ALL” customer
target market. needs
 Most of the promotion is done
through personal selling, which
means a close relationship between
corporation and customers.
Opportunities Threats

 High product confidence and  Changing consumption trend

satisfaction  Increase cost in advertising due to
 Able to set “Premium Price” increasing customer size.
 Dedicated Customer Service and
Consumer Relations.
 Customers focus (e.g. responding to
market needs.

Analysis of markets served

Strengths Weaknesses

 Personal selling approach makes it  Limited segmentation because the

easier to understand the customer needs. supplier of the orange is made only to
 Low distribution cost due to limited two refineries.
regional market segmentation.

14
Opportunities Threats

 Increase the segmentation with the
introduction of refined orange.
 Improve and focus more on distribution
channel.
 Others small plantations are potential
competitors.
 Unable to meet the increasing needs of
oranges throughout the world due to
limited plantation size.

4.2 Cost Leadership

Companies that wish to be successful by following a cost-leadership strategy must maintain

constant efforts aimed at lowering their costs (relative to competitors' costs) and creating
value for customers.  Cost-reduction strategies include:

 Building efficient-scale facilities

 Establishing tight control of production and overhead costs
 Minimizing the costs of sales, product research and development, and service
 Investing in state-of-the-art manufacturing technologies

4.3 Differentiation

Our company provides the different product and services such as handcraft, clothes,
accessory, cosmetic, and also services like Tour guide, Cafe Train, tour guide, Delivery
products and Smart dustbin.

4.4 Focus

Identify customer special needs, wants, and interest and approach them with good or service
designed.

5.0 COMPANY PRODUCTS AND SERVICES

5.1 Product:
 Food.
 Accessory: handcraft and tulip flower.
 Medicine: Vitamin.

15
  Cosmetic: Soap, perfume
 Clothes: t-shirt, jersey

5.2 Services:
 Tour guide
 Café
 Train tour guide
 Delivery products

5.3 Customer benefits:

 Quality is the reliability our products
 Comfortable is the customer with the proposed product solution
 The cheapest price
 Fastest delivery
 Saves money.
 Smart dustbin – it’s like robot dustbin. Develop for customer especially can be throw
away an oranges skin. Customers just press button the remote and smart dustbin come
show to service and customer can throw rubbish into the smart dustbin.

5.4 Warranties and guarantees:

 PRICES: Prices are based on current price lists and discount schedules and are subject
to change without notice.
 TERMS OF PAYMENT - Terms of payments are net 30 days from date of invoice.
After 30 days interest will be charged at 1.5% per month. Buyer agrees to pay all costs
of collection, including court costs and reasonable attorney's fees.
 CANCELLATION - Orders are not subject to cancellation or change in specifications,
shipping schedules or other conditions originally agreed upon without Seller's written
consent and then only upon agreement to compensate Seller for loss caused by
cancellation or changes.
 REJECTION OF BUYER'S TERMS AND CONDITIONS - Seller expressly disclaims
and rejects and all language, terms and conditions on Buyer's purchase order or
otherwise not specifically adopted or set forth herein.

16
  SHIPMENT - Upon delivery to carrier, risk of loss shall be on Buyer. Shipping dates
are approximate and not guaranteed. Seller shall not be liable for delays in deliveries
or failure to manufacture or deliver due to causes beyond its reasonable control
including but not limited to acts of God, acts of Buyer, acts of military or civil
authorities, fires, flood, epidemic, war, delays in transportation or inability to obtain
necessary labor, materials, components for manufacturing facilities

5.5 Uniqueness

Our competitive edge: Orange products are one of a kind. They are hand crafted and made of
the finest material available, and as such, are not mass produced. While it may be a limitation,
making unique products has given us a competitive edge in the market place.

5.6 Trademark

Our company trademark

5.7 Production Process

 Raw Materials
- From FAMA & MALTI provide seed oranges tree and support from
government

17
  Loan/cost
- Get loan from Agro Bank
 Key Supplier
- FAMA and MALTI

5.8 Future Product or Services

 Product
- Cooperate with Tea Company to join our product likes drinks combination
with tea.

 Service
- Provide online shopping

6.0 MARKETING STRATEGY

6.1 Target market:

 Demographic Profile:
- Geographic location - Langkawi, Kedah
- Number of employee: 20

18
 - Annual revenue - every year make product and provide a services
- Number of Branches - 1 place
- Industry- Product and services
- Age of Company- not available

 Costumer Market/Characteristic
- Customer size: Tourist, family status, hobbies and interest users.
- Age: No limits
- Income: > RM800.00
- Gender: Male/Female
- Profession : not available

6.2 Customers’ motivation to buy:

Product images: image, innovation and fun, perceived product functionality: Reliability,
productivity and services, purchase intention: Survey response, purchase behavior, and price
Perception: Price response, price advertising, actual Price Differential.

Market size and trends:

Key Industry Figures 2009   2010

Industry Revenue 1,836.2 28888
Revenue Growth 15.7 18.5
Industry Gross Product 512.5 612.3
Number of Establishments 9370 1030
Units Number of Enterprises 7280 8300
Units Employment 22,650 33577
Units Exports 383.2 489.8
Imports 39.9 50.3
Total Wages 302.3 500.3

6.3 Advertising and Promotion

 Newspapers and Magazines
- Daily newspapers generally have the widest circulation, so our plan customer can
interact to get our product and services
- Magazines will be useful if you are trying to reach a more specialized target market.

 Radio

19
 - Effective for press releases or community service announcements

 Television
- Submitting our products to a lifestyle program or shopping channel.

 Yellow Pages
- This can be one of the most effective advertising outlets, as potential customers are
looking to buy.
- Stand out from the pack and look different from your competitors

 Brochures/Mail Outs/Web site (internet)

- Personally-addressed mail outs have a better chance of success
- Our company develop web site to promotes customer about product and services.

Media cost

RM

9,000
8,000
Newpaper and
7,000 Megazine
6,000
radio
5,000
4,000 Television

3,000 Yellow pages

2,000
Internet
1,000
0
media

Frequency of usage

20
 80
Newpaper and
70 Megazine

60
radio
50
40 Television
30
20 Yellow pages

10
Internet
0
media

6.4 Plan for generating publicity

 Special Events
- Websites and newspapers have special sections dedicated to community events, and
we can submit information about any events that we have scheduled for publication
consideration.
- Example we are opening a new location, we might want to consider holding a ribbon

cutting ceremony and than customer can visit our new place to promote about
our product, service and and we will enjoy the added benefit of giving customers

 Public Speaking Engagements

- The speaking engagement itself will give our opportunity to make contacts and let a
new group of people know about our company.  We are also likely to find our name in
print before the meeting, as most organizations distribute news releases announcing
upcoming speakers to the local media and in print speaker bios in their own
newsletters.

 Cause Marketing
- Pick our favorite non-profit organization and do something that benefits the charity. 
By aligning with a non-profit, we are able to do something for the good of the
community.  This position as a good corporate citizen in our area, which can have a
positive impact on our image.

6.5 DISTRIBUTION STRATEGY

21
 Market factors
- An important market factor is "buyer behavior"; how do buyers want to purchase
the product? Do they prefer to buy from retailers, locally, via mail order or perhaps
over the Internet? Another important factor is buyer needs for product
information, installation and servicing.
- Another important factor is buyer needs for product information, installation and
servicing. Which channels are best served to provide the customer with the
information they need before buying? Does the product need specific technical
assistance either to install or service a product? Intermediaries are often best
placed to provide servicing rather than the original producer
- Another important factor is intermediary cost. Intermediaries typically charge a
"mark-up" or "commission" for participating in the channel. This might be
deemed unacceptably high for the ultimate producer business.

 Producer factors
- Producer may not have the resources to recruit, train and equip a sales team. If so,
the only option may be to use agents and/or other distributors.
- Producers may also feel that they do not possess the customer-based skills to
distribute their products.
- Many channel intermediaries focus heavily on the customer interface as a way of
creating competitive advantage and cementing the relationship with their
supplying producers.
- Another factor is the extent to which producers want to maintain control over how,
to whom and at what price a product is sold. If a manufacturer sells via a retailer,
they effective lose control over the final consumer price, since the retailer sets the
price and any relevant discounts or promotional offers.

 Product factors
- Large complex products are often supplied direct to customers. By contrast
perishable products (such as frozen food, meat, bread) require relatively short
distribution channels - ideally suited to using intermediaries such as retailers.

 Incentives

22
 - Aims to provide saturation coverage of the market by using all available outlets.
For many products, total sales are directly linked to the number of outlets used
(e.g. candy, chocolates). Intensive distribution is usually required where
customers have a range of acceptable brands to choose from. In other words, if
one brand is not available, a customer will simply choose another.

7.0 LOCATION AND LAYOUT

23
7.1 Location:
The farm has prime orange fruit growing land at Langkawi, Malaysia. This is one of the best
areas in the state for growing orange fruit. The land get sunlight has excellent drainage, and
an optimum soil pH. The location also strategic for tourism industry. We are planning the
farm as location for tourist visiting the orange farm for recreation. We sure they can feel it
like at oversea orange farm.
Beside that, La Orange Enterprise is planning to grow four varieties of orange in the
first three years. The list of varieties orange are Persian orange, Navel orange, Valencia
orange, and Blood orange . Once profitability has been established, the farm will begin to
expand into more rare varieties and Langkawi has a multi-racial society with estimated
population at about 60.000 and we are target customer such as tour, businessman and local in
Malaysia.

7.2 Layout
 Refer to appendix.

8.0 COMPETITOR ANALYSIS

24
8.1 Exiting Competitors:

Tropical Fruit Farm is situated about 800ft above sea level on the hilly terrain of Teluk
Bahang in Penang is an ideal location for cultivating many types of tropical and sub-tropical
fruit trees. The orchard covers 25 acres and it was developed back in 1993 with a few
objectives in mind. First of all, to conserve the rare and exotic fruit trees. Secondly, to educate
and promote to the locals as well as foreigners of the gift that our land is blessed with. Lastly,
to play a positive role towards agriculture and eco agro tourism amid the intensive
development in our state’s rural areas.

Over the years, the orchard has acquired many rare and exotic fruit trees from the
region as well as from far-flung corners of the globe such as Central and South America,
Central Africa, India, the Middle East, the Caribbean, the Pacific Islands etc. Today the
orchard boasts of a collection of over 250 different species and the list is still growing.  

The farm endeavors to use only organic fertilizers. Some of which are processed in the
farm using fruit waste collected from around the farm. Chemicals are only used when
absolutely necessary. In the farm, our aim is to work towards a cleaner environment for the
future.

8.2 Potential Competitors

 Clothes Company
- For Company Profit: May reduce the profit on selling the clothes because the
other company selling clothes who might have for our good brand.

 For Our customer

- The customer might go to the company clothes company other than go to our
company because our company has various food café, farm oranges and so on.

25
9.0 DESCRIPTION OF MANAGEMENT TEAM

PERSONAL PARTICULARS (MANAGER)

Name :
Permanent Address : .
Postal Address :
Tel :
E-Mail :
Age : 29 Years Old
Gender : Female
IC Number :
Race : Indian
Nationality : Malaysian
Marital Status : Single

SKILLS/ABILITIES

 Leadership skill to arouse action, progress, and change.

 Contractual skills to organize subcontractors.
 Legal knowledge.
 Evaluation of alternatives and ability for decision making.
 Planning and controlling for necessary counteractive measures.
 Financial familiarity for budget risk management.
 High communication skills.
 Negotiating abilities.
 People management to motivate them towards the project goal.
 System designing and maintenance.
Experience

 5 years of working experience specializing in Manufacturing/Production Operations

environment (Plastics Injection Molding)
 Team Leadership with proven performance in problem-solving and multi–task in a fast
paced, high volume manufacturing environment.
 Possess knowledge for ISO 9001 & 14001 and common manufacturing and common
manufacturing improvement methodology such as 5s, 6 sigma, lean manufacturing etc.
 Ability to communicate well in English and ability to read and write in mandarin

26
Responsibility

 Responsible for all aspects and functional departments of Manufacturing Operations

including Production, Planning, Process engineering and Equipment maintenance.
 Lead and direct the Manufacturing team to achieve operational goals in quality,
customer service, cost, delivery and output.
 Interact and communicate effectively with marketing, Customers, and other
departments in the factory to achieve customer satisfaction goals.
 Established and maintained high standards of house keeping and safety on a daily
basis
 Maintain high standard of manufacturing discipline in the operation.
 Implement improvement plan and assure proper manufacturing techniques to achieve
manufacturing excellence.

PERSONAL PARTICULARS (Accountant)

Name :

Permanent Address : 7-8 Melati Impian, Taman Melati, Gombak 53000

Postal Address : 7-8 Melati Impian, Taman Melati, Gombak 53000

Tel :
E-Mail :
Age : 34 Years Old
Gender : Male
IC Number :
Race : Somali
Nationality : Somali Land
Marital Status : Single

SKILLS/ABILITIES

 A hands-on professional with strong multi-tasking, analytical, interpersonal and
communication skills Contractual skills to organize subcontractors.
 Ability to work independently financial familiarity for budget risk management.
ability to work in a fast-paced environment, perform under pressure and meet tight
deadlines

27
Experience

 Familiar with IFRS and association of chartered certified accountant

Responsibility

•  Prepare and  review consolidated monthly, quarterly & annual financial statements, budg
ets, cash flows and reports 
•  Implement, develop and  review accounting procedures  to ensure compliance with group
policies and procedures and statutory requirements 
•  Maintain and upgrade the management of financial systems & budgets 
•  Audit subsidiaries, related companies and divisions to ensure compliance to company
policies and procedures as well as statutory compliances 
•  Liaise closely with bankers, auditors, tax agents & regulatory authorities 

PERSONAL PARTICULARS (Human Resource)

Name :
Permanent Address : No29, Jln Pelangi 12, Taman Pelangi, Kluang Johor.
Postal Address : No29, Jln Pelangi 12, Taman Pelangi, Kluang Johor
Tel
E-Mail
Age : 28 Years Old
Gender : Male
IC Number : 821219-055087
Race : Indian
Nationality : Malaysain
Marital Status : Single

Skill:
 Proficient in Malay & English. Excellent user of Microsoft Office software.
 Excellent interpersonal skills, pleasant personality, and PR oriented  
Experience:
 Experience in HR capacity in manufacturing environment
 Conversant with labor legislation and good knowledge of HR practices

28
Responsibilities:
 Responsible for providing Admin support & executing HR strategies in all areas of the
HR & Admin dept. 
 Demonstrate high integrity & sound work ethics especially in maintaining
confidentiality. 
 Responsible for any documents pertaining Company Secretary, EPF, SOCSO, health
& insurance matter, & all other company’s certificates & licenses from related Govt.
authorities. 

PERSONAL PARTICULARS (Sales & Marketing Officer)

Name
Permanent Address : No 39 Jln Bunga Raya, Tman Bunga Raya, Rawang, S’gor
Postal Address : No 39 Jln Bunga Raya, Tman Bunga Raya, Rawang, S’gor
Tel
E-Mail
Age : 28 Years Old
Gender : Male
IC Number : 821127-33-5313
Race : Indian
Nationality : Malaysian
Marital Status : Single

Skill:
 Ability to communicate in BM, English as well as the major Chinese dialects
 Aggressive with good interpersonal skills

Experience:
 Experience working as Sales Executive in manufacturing sector.
 Experience in flexible plastics packaging materials is an added advantage. 

Responsibilities:
 To service existing customer & be able to develop new customer & market. 
 To maintain & enhance customer relationship management.
 To meets sales & order target & ensure that commitment to customers is met. 

29
PERSONAL PARTICULARS (Design and production)

Name :

Permanent Address : No 38 PSN Rishah (s) 1/3, Taman Buntong Ria, 30100 Ipoh, Perak
Postal Address : No 38 PSN Rishah (s) 1/3, Taman Buntong Ria, 30100 Ipoh, Perak
Tel :
E-Mail :
Age : 35 Years Old
Gender : male
IC Number : 750714-43-5533
Race : Indian
Nationality : Malaysian
Marital Status : Single

Skill:
 Proficient in written and spoken English and Bahasa Malaysia 
 Good communication and presentation skills   
Experience:
 Experience draft 3D and 2D technical drawings 
Responsibilities:
 To  develop  styling  for Oranges products  (exterior  and  interior designing) 
 To perform survey, studies and analysis on current market trends 

30
10.0 PLAN OF OPERATION

 Management Activities:
– Make decisions
– Allocate resources
– Direct activities of others to attain goals

Function Of Management Team (manager and employee):

• PLAN
– A process that includes defining goals, establishing strategy, and developing
plans to coordinate activities.
• ORGANIZE
– Determining what tasks are to be done, who is to do them, how the tasks are to
be grouped, who reports to whom, and where decisions are to be made.

• LEAD
– A function that includes motivating employees, directing others, selecting the
most effective communication channels, and resolving conflicts.
• CONTROL
– Monitoring performance, comparing actual performance with previously set
goals, and correcting any deviation.
Management Skill

 Technical Skills
– The ability to apply specialized knowledge or expertise

 Human Skills
– The ability to work with, understand, and motivate other people, both
individually and in groups

 Conceptual Skills
– The mental ability to analyze and diagnose complex situations

31
  Four types of managerial activity:
– Traditional Management
• Decision-making, planning, and controlling.
– Communication
• Exchanging routine information and processing paperwork
– Human Resource Management
• Motivating, disciplining, managing conflict, staffing and training.
– Networking
• Socializing, politicking, and interacting with others.

Organization Chart:

32
11.0 APPENDIX

LAYOUT of LA ORANGES ENTERPRISE

Direction:

Rest place
Counter Ticket

Exit/Entrance Factory

Office room / Toilet

Café / BBQ

33
 Orange Trees Processing Machine

APPENDIX : FINANCIAL FORECASTS

Sales Forecast
Month Month Month
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
10 11 12
Sales
Peaches 0% $40,000 $55,000 $65,000 $73,000 $42,000 $24,000 $0 $0 $0 $0 $0 $0
Nectarines 0% $5,000 $10,000 $10,000 $12,000 $5,000 $0 $0 $0 $0 $0 $0 $0
Total Sales $45,000 $65,000 $75,000 $85,000 $47,000 $24,000 $0 $0 $0 $0 $0 $0

Month Month Month

Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
10 11 12
Peaches $12,000 $16,500 $19,500 $21,900 $12,600 $7,200 $0 $0 $0 $0 $0 $0
Nectarines $1,500 $3,000 $3,000 $3,600 $1,500 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of
$13,500 $19,500 $22,500 $25,500 $14,100 $7,200 $0 $0 $0 $0 $0 $0
Sales

Personnel Plan
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Payroll 0% $0 $0 $500 $1,500 $3,000 $3,000 $3,000 $2,000 $1,000 $0 $0 $0
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 1 1 1 1 1 1 1 1 1 1 1 1

Total Payroll $0 $0 $500 $1,500 $3,000 $3,000 $3,000 $2,000 $1,000 $0 $0 $0

General Assumptions
Month Month Month
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
11 12 10
Plan Month 1 2 3 4 5 6 7 8 9 11 12 10
Current Interest 10.00
10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Rate %
Long-term 10.00
10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Interest Rate %
30.00
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss

Month Month Month
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
10 11 12
Sales $45,000 $65,000 $75,000 $85,000 $47,000 $24,000 $0 $0 $0 $0 $0 $0
Direct Cost of
$13,500 $19,500 $22,500 $25,500 $14,100 $7,200 $0 $0 $0 $0 $0 $0
Sales
Other Production
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expenses
Total Cost of Sales $13,500 $19,500 $22,500 $25,500 $14,100 $7,200 $0 $0 $0 $0 $0 $0

Gross Margin $31,500 $45,500 $52,500 $59,500 $32,900 $16,800 $0 $0 $0 $0 $0 $0

Gross Margin % 70.00% 70.00% 70.00% 70.00% 70.00% 70.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Expenses
Payroll $0 $0 $500 $1,500 $3,000 $3,000 $3,000 $2,000 $1,000 $0 $0 $0
Sales and
Marketing and $2,750 $2,700 $2,775 $2,800 $2,800 $3,400 $2,900 $2,900 $3,400 $3,400 $3,400 $3,400
Other Expenses
Depreciation $200 $200 $200 $200 $200 $200 $200 $200 $400 $400 $400 $400
Leased Equipment $0 $0 $0 $2,000 $2,000 $2,000 $1,000 $1,000 $0 $0 $0 $0
Utilities $200 $200 $200 $200 $200 $400 $400 $400 $600 $600 $600 $600
Insurance $600 $600 $600 $600 $600 $1,200 $1,200 $1,200 $1,800 $1,800 $1,800 $1,800
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

34
Payroll Taxes 15% $0 $0 $75 $225 $450 $450 $450 $300 $150 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Operating
$5,750 $5,700 $6,350 $9,525 $11,250 $12,650 $11,150 $10,000 $9,350 $8,200 $8,200 $8,200
Expenses

Profit Before
$25,750 $39,800 $46,150 $49,975 $21,650 $4,150 ($11,150) ($10,000) ($9,350) ($8,200) ($8,200) ($8,200)
Interest and Taxes
EBITDA $25,950 $40,000 $46,350 $50,175 $21,850 $4,350 ($10,950) ($9,800) ($8,950) ($7,800) ($7,800) ($7,800)
Interest Expense $1,023 $1,004 $985 $967 $948 $929 $910 $892 $873 $854 $835 $817
Taxes Incurred $7,418 $11,639 $13,549 $14,703 $6,211 $966 ($3,618) ($3,267) ($3,067) ($2,716) ($2,711) ($2,705)

Net Profit $17,309 $27,157 $31,615 $34,306 $14,491 $2,255 ($8,442) ($7,624) ($7,156) ($6,338) ($6,325) ($6,312)
Net Profit/Sales 38.46% 41.78% 42.15% 40.36% 30.83% 9.39% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Pro Forma Cash Flow

Month
Month 1 Month 2 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
3
Cash
Received

Cash from
Operations
Cash Sales $6,750 $9,750 $11,250 $12,750 $7,050 $3,600 $0 $0 $0 $0 $0 $0
Cash from
$0 $1,275 $38,817 $55,533 $64,033 $71,173 $39,298 $19,720 $0 $0 $0 $0
Receivables
Subtotal
Cash from $6,750 $11,025 $50,067 $68,283 $71,083 $74,773 $39,298 $19,720 $0 $0 $0 $0
Operations

Additional
Cash
Received
Sales Tax,
VAT,
0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
HST/GST
Received
New Current
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
New Other
Liabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-
free)
New Long-
term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Sales of
Other
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Assets
Sales of
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
New
Investment $0 $0 $0 $20,000 $0 $0 $0 $0 $0 $0 $0 $0
Received
Subtotal
Cash $6,750 $11,025 $50,067 $88,283 $71,083 $74,773 $39,298 $19,720 $0 $0 $0 $0
Received

Month
Expenditures Month 1 Month 2 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
3

Expenditures
from
Operations
Cash
$0 $0 $500 $1,500 $3,000 $3,000 $3,000 $2,000 $1,000 $0 $0 $0
Spending
Bill $1,411 $42,404 $44,301 $46,195 $51,110 $16,588 $11,142 $5,248 $5,435 $5,762 $5,937 $5,924

35
Payments
Subtotal
Spent on $1,411 $42,404 $44,801 $47,695 $54,110 $19,588 $14,142 $7,248 $6,435 $5,762 $5,937 $5,924
Operations

Additional
Cash Spent
Sales Tax,
VAT,
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
HST/GST
Paid Out
Principal
Repayment
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
of Current
Borrowing
Other
Liabilities
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal
Repayment
Long-term
Liabilities
$1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250
Principal
Repayment
Purchase
Other
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current
Assets
Purchase
Long-term $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Assets
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal
$5,661 $46,654 $49,051 $51,945 $58,360 $23,838 $18,392 $11,498 $10,685 $10,012 $10,187 $10,174
Cash Spent

Net Cash
$1,089 ($35,629) $1,016 $36,338 $12,723 $50,936 $20,906 $8,222 ($10,685) ($10,012) ($10,187) ($10,174)
Flow
Cash Balance $128,809 $93,179 $94,195 $130,533 $143,256 $194,192 $215,098 $223,320 $212,635 $202,623 $192,435 $182,261

Pro Forma Balance Sheet

Month Month
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 12
10 11
Starting
Assets
Balances

Current
Assets
$130,53 $143,25 $194,19 $215,09 $223,32 $212,63 $202,62 $192,43
Cash $127,720 $128,809 $93,179 $94,195 $182,261
3 6 2 8 0 5 3 5
Accounts $133,87 $109,79
$0 $38,250 $92,225 $117,158 $59,018 $19,720 $0 $0 $0 $0 $0
Receivable 5 2
Inventory $0 $14,850 $21,450 $24,750 $28,050 $15,510 $8,310 $8,310 $8,310 $8,310 $8,310 $8,310 $8,310
Other
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Total $127,720 $181,909 $206,85 $236,103 $292,45 $268,55 $261,52 $243,12 $231,63 $220,94 $210,93 $200,74 $190,571
Current 4 8 8 0 8 0 5 3 5

36
Assets

Long-term
Assets
Long-term $144,28 $148,28 $150,28 $152,28 $154,28 $156,28 $158,28 $160,28 $162,28
$140,280 $142,280 $146,280 $164,280
Assets 0 0 0 0 0 0 0 0 0
Accumulate
d $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $2,000 $2,400 $2,800 $3,200
Depreciation
Total Long- $143,88 $147,48 $149,28 $151,08 $152,88 $154,68 $156,28 $157,88 $159,48
$140,280 $142,080 $145,680 $161,080
term Assets 0 0 0 0 0 0 0 0 0
$350,73 $439,93 $417,83 $412,60 $396,00 $386,31 $377,22 $368,81 $360,22
Total Assets $268,000 $323,989 $381,783 $351,651
4 8 8 0 8 0 5 3 5

Liabilities Month Month

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 12
and Capital 10 11

Current
Liabilities
Accounts
$0 $40,930 $42,768 $44,452 $50,551 $16,210 $10,967 $5,068 $5,243 $5,564 $5,740 $5,727 $5,715
Payable
Current
$25,000 $24,000 $23,000 $22,000 $21,000 $20,000 $19,000 $18,000 $17,000 $16,000 $15,000 $14,000 $13,000
Borrowing
Other
Current $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000
Liabilities
Subtotal
Current $50,000 $89,930 $90,768 $91,452 $96,551 $61,210 $54,967 $48,068 $47,243 $46,564 $45,740 $44,727 $43,715
Liabilities

Long-term
$100,000 $98,750 $97,500 $96,250 $95,000 $93,750 $92,500 $91,250 $90,000 $88,750 $87,500 $86,250 $85,000
Liabilities
Total $188,26 $191,55 $154,96 $147,46 $139,31 $137,24 $135,31 $133,24 $130,97
$150,000 $188,680 $187,702 $128,715
Liabilities 8 1 0 7 8 3 4 0 7

Paid-in $175,00 $195,00 $195,00 $195,00 $195,00 $195,00 $195,00 $195,00 $195,00
$175,000 $175,000 $175,000 $195,000
Capital 0 0 0 0 0 0 0 0 0
Retained ($57,000 ($57,000 ($57,000 ($57,000 ($57,000 ($57,000 ($57,000 ($57,000 ($57,000 ($57,000 ($57,000 ($57,000
($57,000)
Earnings ) ) ) ) ) ) ) ) ) ) ) )
$110,38 $124,87 $127,13 $118,69 $111,06 $103,91
Earnings $0 $17,309 $44,466 $76,081 $97,573 $91,248 $84,936
7 9 3 1 7 1
Total $162,46 $248,38 $262,87 $265,13 $256,69 $249,06 $241,91 $235,57 $229,24
$118,000 $135,309 $194,081 $222,936
Capital 6 7 9 3 1 7 1 3 8
Total $350,73 $439,93 $417,83 $412,60 $396,00 $386,31 $377,22 $368,81 $360,22
$268,000 $323,989 $381,783 $351,651
Liabilities 4 8 8 0 8 0 5 3 5

PICTURES OF LA GRANDE ORANGE’S FARM

37
OUR RIPEN FRUITS

OUR GREEN FARM

38
 OUR EVER BLOSSOMING TREES

PICTURES OF LA GRANDE ORANGE’S CAFÉ

OUR CAFÉ ENTRANCE

39
 OUR RECEPTION

OUR DINING SECTION

THE FOODS AND BEVERAGES

40
OUR FRESH ORANGE JUICE

OUR FRESH ORANGES

41
 ORANGE CREAM PUDDING

CHICKEN WITH ORANGE SAUCE

42
ORANGE FRUIT CAKE

43
 ORANGE JAMS

PICTURES OF LA GRANDE ORANGE’S ACCESSORIES

ORANGE SOAP AND MASSAGING OIL

44
ORANGE BASED RANGE OF COSMETICS

45
COSTUMES MADE OUT OF ORANGE HUSKS

THE LA GRANDE ORANGE’S MEDICINES

VITAMIN C TABLETS

46