Strategic Management Report

Letter of Transmittal

23th July, 2018

Dr. M. Ataur Rahman
Professor
Department of Management,
University of Dhaka.

Subject: Submission of Term Paper on Types of Strategies.

Dear Sir,

Here is the term paper on Types of Strategies as an integral part of the course curriculum of
Strategic Management a major course of Evening MBA program, University of Dhaka. It is our
great pleasure that we got the opportunity to prepare the paper under your kind supervision and
guidance.

Though this term paper, we highlighted different aspects of types of strategies. To prepare, we
have given our best effort despite some limitations.

Preparation of this term paper was a valuable experience for us and it helped us a lot to enrich our
knowledge. We believe such a remarkable proposal will augment our professional career.

Sincerely yours,

On behalf of the team

Md.Al-Amin
3-16-34-067
MBA 34th batch,
Department of Management
University of Dhaka

Department of Management, University of Dhaka

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Strategic Management Report

Executive Summary

This study covered different types of strategies including corporate level, Business unit level, and
Functional or departmental level. This report also contains Michael Porter’s Competitive
Strategy. All the strategies elaborated with figures and different organizational perspective.

Strategies are very important for any organization. Mainly secondary source has been used to
complete this report. Each business has a unique culture and distinctive characteristics. Its
approach to marketing, sales, customer acquisition and other key aspects will reflect its values. We
tried to focus on these thing and make it fruitful for organizations.

We acquire knowledge about various types of strategically formation concept. How these concept
used in organizations in Bangladesh and also in worldwide. In the end we try to give some
recommendation, which way these theories could improve the process.

Department of Management, University of Dhaka

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Strategic Management Report

TABLE OF CONTENTS

Letter of Transmittal .................................................................................................................... i

Executive Summary ...................................................................................................................... ii
Chapter 1 Introduction .............................................................................................................. 1
1.1 Background of the Study ..................................................................................................... 1
1.3 Objectives of the Study ........................................................................................................ 1
1.4 Scope of the Study ............................................................................................................... 2
1.3 Limitations of the Study....................................................................................................... 2
Chapter 2 Different Types of Strategy ...................................................................................... 3
2.1 Corporate Strategy.................................................................................................................. 3
2.2 Business Unit Strategy ....................................................................................................... 12
2.3 Functional strategy ............................................................................................................ 17
2.4 Porter's competitive strategies .......................................................................................... 21
Chapter 3 Conclusions and Recommendations ...................................................................... 27
3.1 Conclusions ........................................................................................................................ 27
3.2 Recommendations .............................................................................................................. 28
References .................................................................................................................................... 29

LIST OF FIGURES

Figure 2.1: Corporate Strategy Alternatives ................................................................................... 4

Figure 2.2: Types of Business Unit Strategies …………………………………………………..12
Figure 2.3: Place of functional strategy in overall hierarchy of strategies………………….……19
Figure 2.4: Porters competitive strategy …………………………………………………………23

Department of Management, University of Dhaka

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