Daniela Nadal

43689 Warbler Square danielanadal95@gmail.com

Leesburg, VA 20176 (703) 581-0038 ∙ danielanadal.com
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WORK EXPERIENCE
Data Analyst and Media Assistant, GMMB, Washington DC July 2018- Present
• Work with client to propose a solution of modeling data to better communicate market insights for external
shareholders
o Institute design thinking methods to better understand shortcomings in current reporting strategy and
develop a solution in collaboration with the client
• Execute scripts using logic statements to create Tableau reports, using Civis platform
o Generate user friendly reports for client’s viewing preferences to utilize in campaign-related tools
o Support the implementation of standardized digital campaign reporting, using data from Facebook,
LinkedIn and Google Ad Words to streamline the data ingestion process
• Contribute to the execution of +$65 million-dollar Radio and TV media political advertising campaigns by
collecting and tracking Radio & TV expenditures to inform strategic decision-making
o Maintain knowledge of numerous media markets to support execution of media advertising campaign on
behalf of clients including the DSCC and Senate Majority PAC
o Perform analysis and run SQL queries to update underlying database
Marketing Coordinator, Aterra Foods, Harrisonburg, VA October 2017-May 2018
• Designed and implemented integrated marketing campaigns following Inbound Methodology
o Formulated buyer personas to create a buyer-centric approach to better utilize marketing efforts
o Altered and edited digital content to drive search engine optimization
• Managed content and introduced new social media platforms to increase brand awareness, market
penetration and sales growth
o In less than 6 months, organically increased the number of Twitter followers by more than 200%
Research Assistant, College of Business, JMU September 2017-May 2018
• Collaborated with faculty advisor to craft a research thesis on the effects of cultural intelligence on sales
performance when selling to immigrant business owners, using qualitative and statistical research
Events Attendance Specialist Coordinator, Gartner, Fort Myers, FL May-August 2017
• Directed prospecting and outreach on behalf of the Event Attendance Specialists team, maintained constant
communication with C-suite clients and key stakeholders within the Gartner client base

LANGUAGE AND TECHNICAL SKILLS

• Bilingual native fluency in Spanish and English, proficient in French
• Experience in using Tableau, SQL and Citrix Strata
• Certified in HubSpot Inbound Methodology
• Microsoft Office Word, Excel including formulas, Access, and PowerPoint and Adobe Spark

COMPETITION
NASBITE International Case Competition, Champion March 2018
• Constructed an entry plan that consisted of a holistic sustainable approach to extend Otto Environmental
System’s products to the LATAM market.; Plan was selected as the winner

EDUCATION: James Madison University, Harrisonburg, VA

Bachelor of Business Administration, Major: Marketing May 2018