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 PARTNER INSTITUTIONS NATURE OF THE BUSINESS

MUNICIPAL LEGAL OFFICE

1. Functional Statement
1. To provide legal assistance to the Municipal Mayor in carrying out his sworn duty specially in the
implementation of the delivery of basic services and provisions of adequate facilities as provided for
under Section 17 of the Local Government Code of 1991;
2. To represent the Municipality in all cases filed against or by it in court or in any quasi-judicial bodies
or committees, which also includes the cases filed against or by its officials and employees due to their
official functions;
3. To make or assist in the drafting or ordinances, contracts, memoranda and other legal instruments
involving the interest of the Municipality and to render comment or recommendation on any
instruments already prepared;
4. To render legal opinion or advice on various legal inquiries and issues referred by the Municipal
Mayor, the Sangguniang Bayan and other municipal officials and offices including the barangay
government and officials;
5. To investigate or cause to be investigated any local official or employee for administrative neglect or
misconduct in office and recommend appropriate action to the Municipal Mayor or Sangguniang
Bayan;
6. To make and file the necessary legal actions in the interest of the Municipality on any bond, lease or
other contract upon any breach or violation thereof as directed by the Municipal Mayor or the
Sangguniang Bayan;
7. To render legal opinion on ordinances and executive orders of the various Sangguniang Barangays
and Punong Barangays respective;
8. To recommend measures to the Sangguniang Bayan and advise the Municipal Mayor on all matters
related to upholding the rule of law;
9. To render legal service for the protection of human rights and prosecuting any violation thereof;
10. Exercise such other powers and perform such other duties and functions as may be prescribed by
law or ordinance.
2. Objective
To be able to continually render the above stated functions of this Office and other functions and duties as
may be prescribed by law or ordinance.
 DESCRIPTION OF THE PRODUCTS/SERVICES
The legal officer, the chief legal counsel of the local government unit, shall take charge of the office of
legal services and shall:

1. Formulate measures for the consideration of the sanggunian and provide legal assistance and support
to the governor or mayor, as the case may be, in carrying out the delivery of basic services and provisions of
adequate facilities as provided for under Section 17 of this Code;

2. Develop plans and strategies and upon approval thereof by the governor or mayor, as the case may be,
implement the same, particularly those which have to do with programs and projects related to legal services
which the governor or mayor is empowered to implement and which the sanggunian is empowered to provide for
under this Code.

3. In addition to the foregoing duties and functions, the legal officer shall:

I. Represent the local government unit in all civil actions and special proceedings wherein the local
government unit or any official thereof, in his official capacity, is a party: Provided, That, in actions or proceedings
where a component city or municipality is a party adverse to the provincial government or to another component
city or municipality, a special legal officer may be employed to represent the adverse party;

II. When required by the governor, mayor or sanggunian, draft ordinances, contracts, bonds, leases and
other instruments, involving any interest of the local government unit; and provide comments and
recommendations on any instruments already drawn;

III. Render his opinion in writing on any question of law when requested to do so by the governor, mayor,
or sanggunian;

IV. Investigate or cause to be investigated any local official or employee for administrative neglect or
misconduct in office, and recommend appropriate action to the governor, mayor or sanggunian, as the case may
be;

V. Investigate or cause to be investigated any person, firm or corporation holding any franchise or
exercising any public privilege for failure to comply with any term or condition in the grant of such franchise or
privilege, and recommending appropriate action to the governor, mayor or sanggunian, as the case may be;

vi. When directed by the governor, mayor, or sanggunian, initiate and prosecute in the interest of the
local government unit concerned any civil action on any bond, lease or other contract upon any breach or
violation thereof; and

vii. Review and submit recommendations on ordinances approved and executive orders issued by
component units;

4. Recommend measures to the sanggunian and advise the governor or mayor as the case may be on all
other matters related to upholding the rule of law;

5. Be in the frontline of protecting human rights and prosecuting any violations thereof, particularly those
which occur during and in the aftermath of manmade or natural disasters or calamities; and

6. Exercise such other powers and perform such other duties and functions as may be prescribed by law
or ordinance.
 TARGET CLIENTELE
Most lawyers don’t give marketing too much thought. Networking at an event, printing up some brochures,
handing out business cards and a setting up a website are what passes for lawyer marketing these days. Of
course these ARE marketing tactics but there is more to business development than dropping a pile of
brochures in the waiting room of the office and waiting for the phone to ring.

The first point of marketing strategy a lawyer must tackle is selection of the ideal person he would like to
engage as his client. Initially this will sound odd to most attorneys. After all, isn’t EVERYONE in your target
market?

The personal injury attorney thinks anyone can be in an accident. The criminal defense attorney thinks
anyone can get into trouble (or be misunderstood) the divorce attorney thinks anyone can get divorced. The
list continues on and on.

In truth, those people are all correct. Many legal matters can apply to the general public. But marketing to
the public at large is costly and wasteful. The REAL market for these attorneys is someone who not only has
realized he needs a lawyer, but it is someone who is looking for a lawyer.

So the personal injury attorney needs to meet someone who has been injured due to the negligence of
others and wants justice. The criminal attorney wants to meet the person who has made a mistake and
wants the best defense possible, regardless of cost. The divorce attorney wants to meet the individual who
just can’t take another day with his/her spouse. The potential clients are looking for a lawyer to help them,
NOW.

This is where lawyer marketing begins. The strategic component of targeting clients who are looking for an
attorney who focuses specifically on the type of problem they can solve. This is a great deal of work. This
means that the attorney must look for commonality in the clients that he has worked with over the years.
Age, occupation, geographic location can all be factors. Past behavior, membership in specific groups and
spending patterns can also offer clues. Understanding how your potential clients think will help you
understand where to find them.

Good lawyer marketing begins with understanding as much as possible about your prospective client.
Knowing your target market will not only prevent unnecessary spending it will help you find good clients
who understand the value you provide. Get inside your clients’ mind to learn where to find them.
ORGANIZATIONAL STRUCTURE