c


Role Of Communication In The New World Of The Work

Communication is life blood of a business organization. No organization can

succeed or progress, build up reputation, and win friends and customers without
effective communication skills.

In fact successful communication is the bed rock of ground and pleasant

relationship between the seniors and sub ordinates, between the workers and the
management, between the customers and the sellers good and efficient system
of communication helps in better coo rdination and efficient control. It results in
clear understanding, good production, healthy climate within the organization
willing cooperation among the various levels, if businessman can communicate
effectively and successfully. Profit and prosperity shall knock at the doors of
firm, organization or shop keeper through effective system of communication.

Success of any business lies in effective communication. The more effective the
communication is, the better the results are. Communication is effective when it
produces desired action in the reader or audience. Effective communication is
essential for the survival and progress of a business concern.

The ability to communicate effectively is an essential quality of a businessman.

A person may be intelligent but he may not be able to get his message across to
others. Ideas are generally common but the ability to convey to others is rare. A
successful communicator exercises a good effect on t he minds of his readers,
employees, supervisors, customers, suppliers, investors and business associates.
They form a good impression of the company and the communicator. He builds
the goodwill of the company he represents. Goodwill of a person or company
attracts customers and wins friends.

Therefore, the ability to communicate effectively both orally and in writing is

an asset for the communicator. Through successful correspondence, he leads his
business to success e.g. letters, reports, memos etc. He writes to the people
demonstrate his ability or lack of it. A successful communicator is able to run
the affairs of a business house. He can plan well and control the working of his
organization. He has the skill to transfer his policies, decisions, objecti ves and
  
 
 c


job instructions to the persons working with him at all levels. So this skill is
quite essential for a businessman to perform his managerial functions.

Poor and ineffective communication system may result in mismanagement, bad

business and sure show down. Communication can build or destroy trust
depending or use of words. A poorly worded message or talk may result in
communication break down. On the other hand planned and well meant
communication helps in better service, removes misunderstanding and doubts;
builds up good will, promotes business and earns favorable references. It is the
key to success in business and trade. A good businessman believes in the
saying, 'take care of communication and success shall take care of itself.'

Communication is essential for life in general but in business settings, it is

critical. Communication is more than just a matter of speaking and hearing,
especially within a business setting. Good communication, on the other hand,
means that your message will be sent and that the people or organizations
understand the message in its entirety. Further, they are much more likely to
respond in a positive manner if the message was communicated effectively. A
poorly communicated message will likely result in an unfavorable response.
Communication is one of the basic functions of management in any
organization and its importance can hardly be overemphasized. It is a process of
transmitting information, ideas, thoughts, opinions and plans between various
parts of an organization. You cannot have human relations without
communication. However, good and effective communication is required not
only for good human relations but also for good and successful business. You
can use software like business writing software for writing effective business
communication, which is required at various levels and for various aspe cts in an
organization such as:

Importance of communication for manager and employee relations :

Effective communication of information and decision is an essential component
for management-employee relations. The manager cannot get the work done
from employees unless they are communicated effectively of what he wants to
be done? He should also be sure of some basic facts such as how to
communicate and what results can be expected from that communication. Most
of management problems arise because of lack of effective communication.
Chances of misunderstanding and misrepresentation can be minimized with
  
 
 c


proper communication system.

For motivation and employee morale:

Communication is also a basic tool for motivation, which can improve morale
of the employees in an organization. Inappropriate or faulty communication
among employees or between manager an d his subordinates is the major cause
of conflict and low morale at work. Manager should clarify to employees about
what is to be done, how well are they doing and what can be done for better
performance to improve their motivation. He can prepare a writte n statement,
clearly outlining the relationship between company objectives and personal
objectives and integrating the interest of the two.

For increase productivity:

With effective communication, you can maintain a good human relation in the
organization and by encouraging ideas or suggestions from employees or
workers and implementing them whenever possible, you can also increase
production at low cost.

For employees:
It is through the communication that employees submit their work reports,
comments, grievances and suggestions to their seniors or management.
Organization should have effective and speedy communication policy and
procedures to avoid delays, misunderstandings, confusion or distortions of facts
and to establish harmony among all the concerne d people and departments.

Importance of written communication:

Communication may be made through oral or written. In oral communication,
listeners can make out what speakers is trying to say, but in written
communication, text matter in the message is a r eflection of your thinking. So,
written communication or message should be clear, purposeful and concise with
correct words, to avoid any misinterpretation of your message. Written
communications provides a permanent record for future use and it also gives an
opportunity to employees to put up their comments or suggestions in writing.
  
 
 c


Technology has a considerable impact on communications. Latest words and

expressions are conceived to match the most recent technological
breakthroughs. The following is a vi tal part of communication skills. As
language is constantly changing, one should be capable of staying abreast of the
change. This means, a person must possess sufficient knowledge to persist in
improving his communication.

There are many different ways in which people communicate such as, through
the phone, through personal encounters, and by attending work place, school,
seminars etc. Though media is not the only communication medium used to
dispense the flow of information, its importance in developed co untries is worth
mentioning as it has been the main source to inform people on political issues or
current affairs as well as being as the main source of entertainment. The flow of
information from one geographical location to another has increased in spee d
considerably with the advent in digitally enabled communication devices.
Different network channels over cable or satellite TV, newspapers and radio
channels are emerging at a very rapid pace providing the people with a medium
to connect themselves with the outside world. Print media has always been a
dominant medium throughout the decades in the western civilization, but it is
the emergence of the television which has become the backbone of the global
commercial development. Television contains the abili ty to produce multimedia
content and thus has the immense power to change an individual's perception of
reality. It is of no wonder that in order to believe in something, one has to have
complete faith in the source of information. This source of informati on could be
ranging from one person to any academic institution. However in today's
connected society it is the media, which has become the main source of
information The role media is playing as being the main source of information
is a controversial issue. It is being debated what are the media functions in a
society and what are its impact on an individual.

Informal and Formal Communication are used in an organization. Informal

communication, generally associated with interpersonal, horizontal
communication, was primarily seen as a potential hindrance to effective
organizational performance. This is no longer the case. Informal communication
has become more important to ensuring the effective conduct of work in modern
organizations. The top-down approach, also known as downward
communication, is used by the Top Level Management to communicate to the
lower levels. This is used to implement policies, guidelines, etc. In this type of
organizational communication, distortion of the actual information occ urs. This
could be made effective by feedbacks.