APPLE

.
July 2008
Volume 1, Issue 1

California, USA
www.apple.com

By Author Name :
Salman Shahid Inside This Issue

* Changes into Marketing Environment and

Implications
INDUSTRY
*Change in the Market Trend
• Computer hardware *Technological Changes and Future Innovations
• Computer software
• Consumer electronics
• The biggest threat to IT companies such as
Apple is the very high level of competition
in the technology markets. Being
successful attracts competition, and Apple
works very hard on research and
development and marketing in order to
retain its competitive position.

• The popularity of iPod and Apple Mac are

subject to demand cheaper options
available and many punters will
undoubtedly be attracted to handsets with
capabilities that come pretty close to what
the Apple product can offer. Limitations
with the device, in particular its battery,
network connection speed and memory
size.

High Expectations of all legally downloaded music in the US. The

Customers
Rising customer expectation:
There is pressure on Apple to increase the
price of its music download file, from the
music industry itself. Many of these
companies make more money from iTunes
(i.e. downloadable music files) than from
their original CD sales. Apple has sold
about 22 million iPod digital music players
and more than 500 million songs though its
iTunes music store. It accounts for 82% of
company is resolute, but if it gives in to the
music producers, it may be perceived as a
commercial weakness.
It is reported that the Apple iPod Nano may
have a faulty screen. The company has
commented that a batch of its product has
screens that break under impact, and the
company is replacing all faulty items. This is
in addition to problems with early iPods that
had faulty batteries, whereby
Page 2 APPLE INC.

Fashionisation:
From a design perspective, Apple's creative
juices have continued to flow. The latest
expression of this innovativeness is the
iPhone, following hot on the heels of products
and hardware like iMac, iMovie, iTunes,
iBook and iPodrt,

Company’s business is currently obtained by

the sole or limited source.

The Company’s dependency on the

Customization

Apple Inc is really focusing on performance of distributors and other resellers

it, s customization aspect some of the Company’s products is increasing.
recent customization features Apple has a track record of being an environmentally
have been introduced by conscious company. Four areas of particular attention are
Apple Inc such as it, s Apple product and packaging design, responsible manufacturing,
iLife – iDVD from
energy efficiency, and recycling.
Hollywood-style home movies
to multimedia wedding albums
to professional slideshow
portfolios, iDVD 6 helps you
put it all on DVD, Apple
iTunes -iTunes Store - iPod
Games, Apple-Final Cut
 Page 3 APPLE INC.

Partnership with customers

Customer partnership is a shared journey to create a

future for both parties that is better than either could
have developed alone."1 The customer influences
every aspect of your business and is the foundation of
your organization's success. Apple Inc Took some
recent steps towards the focus on partnership with
customers as The Sybase and Apple Partnership,
Apple and T-Mobile Announce Exclusive Partnership
for iPhone in Germany, Apple and Starbucks
Announce Music Partnership
EPSI Computers in partnership with APPLE Inc,
opens “EPSI iStore” in Sri students themselves and
how they can use technology to aid their learning.
.

Speed new product development

When Universal symbol appears on Mac

applications that means they’re made to run on both
Intel- and PowerPC-based Mac computers. Simply
install them as usual. They’ll automatically run at
peak performance for your Mac’s architecture.
Since the introduction of the Intel-based iMac and
MacBook Pro at MacWorld 2006, the number of
developers supporting Universal applications is
growing fast. Here are just some of the companies
that have announced their support of the new
generation of Mac Apple Inc is working with
ADOBE CORP, CNON, HP, EPSON on
accelerating new product developments with great
focus
Page 4 APPLE INC.

Innovation
Today Apple is literally an iconic company.
Look at your iPod: the company name appears
only in the small print Apple Inc reinvented it
as a consumer-electronics firm and is now
taking it into the billion-unit-a-year mobile-
phone industry From its first computer in 1977
to the mouse-driven Macintosh in 1984, the
iPod music-player in 2001 and now the iPhone,
which goes on sale in America this month,
Apple has prospered by keeping just ahead of
the times. Apple Inc latest innovation are Final
cut server, iTunes Music Store , iPod Touch &
so far the latest and the best iPhone 3G so
Apple is focusing greatly on the inventive side
on road to progress.

E- Marketing
Apple is doing great work in E- Marketing aspect as it,
s just struck a deal with Warner Brothers and other big
film studios to sell film downloads through iTunes on
the same day that titles are released on DVD Apple too
hinted at its cloud ambitions when it unveiled the new
iPhone last month and a MobileMe web-based service
& the move marks the latest step in a revamp of
Apple’s film download strategy. This year the company
said it would begin offering film rentals over iTunes

“Think
Different
”
 Page 5 APPLE INC.

PRODUCTS

Studio 2 - Technical Specifications and differentiated and have the ability to steal the
The front page, and then continuing that story on market share. Our core focus is on the new
This is new thing from APPLE over the years. Over technology areas such as hand held computers.
the past years we have introduced a number of
products. We have produced a number of products
like apple Mac book, apple I pod, apple I phones
etc. Over the last few decades the use of computers
has become increasingly important in the domestic
and everyday life. Commoditisation is a process in
which a branded product is launched into the market
based on undifferentiated price competition. We as
an innovator are making products that are based on
designs, technology and experiences that are unique

FUTURE ORIENTATION

Our focus is also on future products.

We will be introducing a new
operating system OS X code named
“snow leopard”. We are focussing on
thinner and smaller mobile devices
nowadays. organizations.
(blogs.computerworld.com)
We have well understood the
constraints of international business
over decades. Such as our ipod nano
which has been internationally
launched over transnational
 COMPETETION
BRANDS EROSION
We are facing intense competition in the
electronic markets. But our company is going
beyond the traditional methods of
Besides all these changes we are experiencing
benchmarking. The companies like DELL, D-
serious brand erosion. Our brands like Iphone
LINK, FUJITSU LTD, GATEWAY
is eroded but we are launching it again shortly
INCORPORATED, and LINTEC
with better technology and better features. Our
COMPUTER AG etc are competitors in the
future orientation is that we are still doing our
market. To compete with them we are
best to keep our marketing strategy and
collecting financial statements all over the
customer based live. We have done a lot of
world and by using them we are benchmarking
things like giving easy access to the customers
global financials using labour, productivity
on the web.
and utilization measures across borders. We
have relatively higher cost of goods which
gives a competitive advantage over our
competitors.
If our phone comes on the expectations
then nokia, Sony Eriksson, Motorola and
Samsung will be disrupted. We are
CONSTRAINTS launching our new iphone in many
We are a strong organisation and our business countries. With its previous success in the
strategy is profound based on the contents and global market we have improved its
communications with all the people which we features. Our core strength is in
are related with. We are clearly moving computers in which we are having less
towards a “three screen strategy” in which we physical constraints. We are focussing on
forge strong relationships with our customers innovating different designs in software
on television (first screen), computer (second and hardware. Our research and
screen) and mobile (third screen). We are development department is constantly
consistently showing our strengths in creating engaged in innovating different things
new hard wares and soft wares. In the mobile keeping in view the latest market trends.
device category we have made excellent
software’s for the unlocking.

Demand is tied to consumer and business
income. The profitability of individual
computer companies depends on purchasing
and production efficiencies, and on
technological expertise. Large companies
have economies of scale in purchasing and
production. Small companies can compete
successfully by specializing in certain
products or by developing superior
technology. The main competitors for Apple
are Del, HP, and Microsoft etc.
In the market apple has competitor like DELL,
HPQ, MSFT. We have analysed our
competitors in market like dell has a capital of
4497 billion where as we are having 153,75
billion dollars. Our revenues are 28.75 billion
dollars while MSFT has 5795 billion dollars of
revenues. Our net income is 4.35 billion
dollars whereas dell has 2.98 billion dollars of
net income. This comparison analysis has
given an advantage to improve our
competitiveness in the market. By doing this
we are able to improve our penetrating
strategy in the market.
proven very useful, they are still not
well standardized. The world of
technology is one of chaos.
APPLE
APPLE relies heavily on high
technology to produce better
products, spending a big capital on
R&D. In terms of products 2006 has
been a relatively quiet year for
Apple. Instead it has concentrated its efforts
on the big shift to Intel chips, announced at the
beginning of the year.
The launch of the MacBook range of laptops
brought a redesign to the shelves of Apple
stores, but the MacBook Pro kept the design
intact while adding significantly more
processor grunt and options.
But Mac fans are gearing up for some exciting
announcements at January's MacWorld, the
traditional platform used by Apple boss Steve
Jobs to reveal new products.

Technology Changes
As this is the era of globalization, there are
rapid changes in every field especially
in ‘Technology’. There is a certain life
cycle for new technologies which
begins with a kind of chaos and Although Apple has given no indication that it
irrational exuberance. The 1990s and is even working on a phone, most experts are
the dotcom rush hailed the web as an expecting the "iPhone" to be one of the things
exciting new technology, but it wasn't announced at January's MacWorld Expo.
yet clear if the reality could measure
up to the hype.
Speaking of cell phones, here's another more
recent example of companies changing
their names. Just a few years ago every
cell phone company had the word
"wireless" in the name. AT&T
Wireless, Verizon Wireless. Look "The rumours point to it being very small,
around and you'll see they are starting possibly with a fold out keyboard for chat
to drop the "wireless." As wireless facilities, probably with a camera built in and,
becomes commonplace, a fixture of of course, an iPod," predicts MacWorld editor
daily life, it no longer needs to be Mark Hattersley.
defined by what it is not.
Computers have only been around a few
decades and the average person has
only been using computers in the last
10 or 15 years. The web itself is only
15 years old. These technologies are
still very, very young. While they have
Computer Manufacture Industry Forecast
The output of US computer manufacturing is
forecast to grow at an annual compounded rate
of 3.9 percent between 2007 and 2012.