PGP1: Term3: Marketing Research Report Format

Part A (Each item below should be one page)

a) Title page
b) Table of contents
c) List of tables, graphs & appendices

Part B
a) Letter of Transmittal (addressed to Faculty)
b) Executive summary (100 words maximum limit)
Executive summary (including major findings, conclusions and recommendations)

Part C (Maximum word limit: 3200 words i.e. 8 pages)

a) Problem definition
i. Background to the problem
ii. Statement of the problem
b) Approach to solving the problem
c) Research design
i. Type of research design
ii. Information needs
d) Data collection from secondary sources; data collection from primary sources
e) Scaling techniques; Questionnaire development and pretesting
f) Sampling plan
g) Fieldwork done
h) Data analysis
i. Plan for data analysis
ii. Methods used.
i) Results (with links to Research Objectives)
j) Limitations and applicability of the Research
k) Conclusions and Recommendations (may include “Scope for Future Research”)
Part D
Appendices
i. Summary of Exploratory Research (FGDs & Depth Interviews)
ii. Questionnaire
iii. Data Sheet
iv. Statistical output sheets
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