A.

Brochure
 A brochure is generally a standard-size sheet of paper that has been folded lengthwise
two times to create four panels (bi-fold) or folded three times to create six panels (tri-
fold).

 Brochures are more complicated to print because each panel has its own margins, its
own photos and its own headlines. Businesses create millions of brochures each year
and sometimes copywriters are even hired to just write brochure text.

 Brochures are opposite of flyers in the throw-away category: they're created

especially to be kept and referred to again and again. They're handed out at the end of
sales presentations, as take-away information at trade shows and they're displayed in
racks at banks, doctors' offices and cash registers.

 It's expected that only people that are interested in learning more about a product will
pick up a brochure.

 The Purpose of A Brochure’s are :

 To follow up after an initial sales contact.

 To give more-detailed information than a flyer.

 Brochures are used in direct mail campaigns as the follow-up to a postcard that
was mailed out to generate interest.

For Example of Brochure

B. Phamplet
 Definiton
 A pamphlet is an unbound booklet (that is, without a hard cover or binding). It
may consist of a single sheet of paper that is printed on both sides and folded in half,
in thirds, or in fourths (called a leaflet), or it may consist of a few pages that are
folded in half and saddle stapled at the crease to make a simple book. In order to
count as a pamphlet, UNESCO requires a publication (other than a periodical) to have
"at least 5 but not more than 48 pages exclusive of the cover pages"; a longer item is
a book.

The Purpose of A Phamplet’s are :

o Pamphlets are useful in business communications.
o To educate, inform, persuade, or entertain your intended audience.
o To mobilise people to support your cause.
o To advertise a meeting or specific event.
o To popularise your slogans and messages.

For Example of Phamplet

C. Leaflet

Definition
A leaflet usually has a better design as a flyer, and they are printed in color and on better
quality and is cheap in any way feel. It is also important to note that while printed flyers
usually on A6 paper is a little bigger and a brochure can be printed on either A4 or A5
paper. Due to the fact that a leaflet will be made with better quality than paper flyers, it
costs you more to print leaflets.
The Purpose of A Leaflet’s are :
 Handing them out to your targeted market to promote your prorduct, service, or
organisation.
 Inserting them in local newspapers.
  Leaving them in popular places where people are likeley to take or see one.
 To catch the attention of your prospective customers and to get your message
delivered convincingly to them.

For example of Leaflet

D. Banner
Definiton
 A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other
message. Banner making is an ancient craft.
 The word derives from late Latin bandum, a cloth out of which a flag is made
(Latin: banderia, Italian: bandiera,Portuguese: bandeira, Spanish: bandera).
Banns has the same origin meaning an official proclamation, and abandon means to
change loyalty or disobey orders, semantically "to leave the cloth or flag".
The Purpose of Banner’s are
 to promote a brand and/or to get visitors from the host website to go to the advertiser's
website.
 Banner ads also fetch some money for using in websites and also in resources or
articles.
For example :