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Q-MOBILE
10-October-2018
HAFSA SHAH SEHRISH BATOOL
Develop a Digital Plan
If you were the digital manager for Q-Mobile and had to come up with one idea to
create a behavior change and making SEC A above to use your brand, what will that
strategy be and how will you be able to create the Revolution.
Introduction
To understand how to attract SEC we need to understand what the SEC A looks for
when choosing cellphones?
1. The SEC A looks pursues social status and buys products that are in-line with
social status.
2. The SEC A class is well educated and looks at the specifications i.e. the camera,
the screen resolution, the feel of the touch screen, dual sim phones as some
businessmen or employed individuals have multiple numbers.
3. Price is not a factor as the SEC A has high income, they choose quality over
price.
4. SEC A has two choices to make between Apple (iOs phones) or Samsung,
Huawei (Android phones). The decision to choose iOs or Android is based on
personal preference, familiarity and ease of use.
We asked a question on Tech-Aches and Soul Bitches, “If you were going to buy a Q-
mobile tell us why. If not, share your reason why?”
Tech-Aches
Is a group of around 24,000 members, most of which are men, they are educated, they
care about specifications, quality of tech products, they are well aware and the men
who answered our question have personally used Q-Mobile and other cellphones, thus
their input was valuable to coming up with our business plan.
Soul Bitches
Is a group that consists of around 20,000 members, most of which are women, they are
educated, they care about quality and social status.
Responses
Tech-Aches: If you were going to buy a Qmobile tell us why. If not, share your reason
why?
Response 1:
Response 3:
Faizy Farooq pointed out that
Q-Mobile has good features
but they have poor after sales
support and poor build quality
of the actual product.
Response 4:
Response 5:
Image Improvement
Q-Mobile has a poor image in the mind of its consumers in terms of:
Introduction
For image improvement digital manager should be well-versed in paid social media
advertising, especially through Facebook or a similar social platform that our company
uses regularly. They need to be able to understand and implement Facebook analytics
and insights, create "lookalike" and custom audiences, experiment and test creative
campaign and images, paid social media advertising expertise, sales skills, specific
marketing channel expertise, the ability to think objectively and a mix of creativity and
analytical abilities.
Digital platforms that we will use to send the message to improve Q-Mobile’s image –
Digital Medium
Digital platforms that we will use to send the message to SEC A class, to encourage the
use Q-Mobile:
Amir Atta From – (Propakistani) (tech & telecom, business, auto, sports,
education, aviation, etc.)
Bilal Ahmad From – (Techmaish) (WordPress, SEO, social media, gadgets, etc.)
Must have strong Strategic planning, tactics and execution, community management,
understand how content work on social web, optimizing content and technology,
creative mindset, leadership and communication skills.