PORTFOLIO

Osipova Elizaveta
 SPONSORSHIP OF ECONOMIC
FORUMS
BRAND GENESIS
RIF-2016, Sochi (29’September-02’October 2016)
RIF-2017, Sochi. (27-28,February 2016)
EEF-2017, Vladivostok (5-7’September 2017)
REW-2017, Moscow(4-7’ October 2017)

Project management
MAIN TASKS
• increasing mention of the Genesis brand in media
• Increasing brand awareness of specific audience: business, politicians

MAIN ACTIVITIES:
• Official Handover ceremony
• Provision of 150 Genesis G80 with official branding
• Provision of 50 Hyundai H-1 with official branding
• Exposition of Genesis G80 & G90 on podium at the main entrance
• Hologram presentation of G80 & G90 at Genesis booth inside
• Additional branding during the Forum (OOH, indoor adv)
• Placement logo Genesis in all official materials of the forum ( web-site,
branding, booklets)
• Interviews with top officials of the federal channels

RESULTS (EEF-2017, Vladivostok)

Q-ty of Q-ty of Q-ty of iteration of the
Budget saving Purchasing
publication interviews guests wit AG reality

More than Realisation of 30% of car

70 10 300 (for two days)
15% park to participants
MIAS 2016
BRAND HYUNDAI
Work in the project team
RESPONSIBILITIES:
• Dealer conference preparation and Hyundai Creta presentation
• Оrganization of operational work of the booth
• Casting: promo-models, hostess, cleaning, security
• Organization and control of work of sales manager of dealers at
the booth

RESULTS:
• 2437 participants of the RFID interactive quest
• More than 300 000 visitors of the stand for 7 days
• More than 5000 clients consultations
• 1480 test-drive requests (Hyundai Creta)
SPONSORSHIP
BRAND GENESIS
Project management
EFFIE awards- marketing communications
awards.
25 April, 2017 Lotte Plaza (Moscow)
300 guests
• exposition of the car
• shuttle for VIP-guests
• additional branding
• mention of the brand in press and media
BFM 10 years- closed party on the occasion
of the anniversary of the radio station BFM
20 April, 2017 Central Market (Moscow)
200 guests
• exposition of the car
• shuttle for VIP-guests
• additional branding
• mention of the brand in press and media
MISS Russia - annual beauty contest
15 April, 2017 Barvikha Luxury Village
250 guests
• exposition of the car
• shuttle for VIP-guests
• additional branding
• promo
• Mention Genesis brand in mass media
CO-OP WITH DEALERS
BRAND HYUNDAI
Hyundai City Store
• Participation in the development of building, design and filling the
showroom
• Organisation of the official opening ceremony of digital show-
room
• 360 support: promotion, addition traffic to store (ATL-promo
campaign - 6 months after the opening)
Results:
• Increase mention of the brands (Hyundai/ Avilon) in media
• Fulfilment of sales target- 20 contracts per month

Clients events with dealers

• Creation of the concept and implementation of the model launch
by dealers(Solaris, Tucson, Creta, Sonata)
• Sales booth at regional airports, shopping malls
• Clients days due to Confederation Cup-2016
• Kids Contest

Results:
• more than 600 events held throughout Hyundai dealer net
• over 7,000 test drives conducted
• brand auditor rejuvenation
• audience perception «Hyundai as a modern brand»
DEALER CONFERENCE

Format: Annual conference for owners and

executives of Hyundai dealer net
Guests: 300
Place: St.Peterburg, Corinthia Holet

Conception: « Inspiration everywhere»

Strengthen communication with partners and
rally them around the brand

Activities:
• Solaris presentation
• Summing up the year
• Entertainment programme