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POSEIDON’S

PALACE
NATHAN ADAMS | NICK BROWN | DELANEY FOWELL | AMY HOLT
BUDGET REPORT
POSEIDON’S PALACE BUDGET 2

Table of Contents
BUSINESS DESCRIPTION........................................................................................................................ 3
SUPERVISOR DESCRIPTIONS ............................................................................................................... 4
AQUATICS ................................................................................................................................................... 5
AQUATICS PROGRAM AREA NARRATIVE ..............................................................................................................6
AQUATICS ACTIVITY DESCRIPTIONS .....................................................................................................................8
AQUATICS PERSONNEL WORKSHEET ...................................................................................................................9
AQUATICS SUPPLIES WORKSHEET ..................................................................................................................... 10
AQUATICS CAPITAL OUTLAY ............................................................................................................................... 11
AQUATICS SUMMARY WORKSHEET.................................................................................................................... 13
MAINTENANCE....................................................................................................................................... 14
MAINTENANCE PROGRAM AREA NARRATIVE .................................................................................................. 15
MAINTENANCE ACTIVITY DESCRIPTIONS ......................................................................................................... 17
MAINTENANCE PERSONNEL WORKSHEET ....................................................................................................... 18
MAINTENANCE SUPPLIES WORKSHEET ............................................................................................................ 19
MAINTENANCE CAPITAL OUTLAY ...................................................................................................................... 20
MAINTENANCE SUMMARY WORKSHEET ........................................................................................................... 22
MARKETING ............................................................................................................................................ 23
MARKETING PROGRAM AREA NARRATIVE ....................................................................................................... 24
MARKETING ACTIVITY DESCRIPTIONS .............................................................................................................. 25
MARKETING PERSONNEL WORKSHEET ............................................................................................................ 26
MARKETING SUPPLIES WORKSHEET ................................................................................................................. 27
MARKETING CAPITAL OUTLAY ........................................................................................................................... 28
MARKETING SUMMARY WORKSHEET................................................................................................................ 30
RETAIL SERVICES.................................................................................................................................. 31
RETAIL SERVICES PROGRAM AREA NARRATIVE .............................................................................................. 32
RETAIL SERVICES ACTIVITY DESCRIPTIONS ..................................................................................................... 33
RETAIL SERVICES PERSONNEL WORKSHEET ................................................................................................... 34
RETAIL SERVICES SUPPLIES WORKSHEET ........................................................................................................ 35
RETAIL SERVICES CAPITAL OUTLAY .................................................................................................................. 36
RETAIL SERVICES SUMMARY WORKSHEET ...................................................................................................... 37
POSEIDON’S PALACE FINANCIAL STATEMENT........................................................................... 38
POSEIDON’S PALACE BUDGET 3

Business Description

Poseidon’s Palace is a one-of-a-kind 15 acre indoor/outdoor waterpark that


caters to all. Our park offers year-round fun for the whole family, so come
experience our luxurious tidal pools and many other exciting amenities in a
waterpark fit for the Gods. Located on the outskirts of East Philadelphia this park
offers a perfect weekend escape.

Mission
Create a mythological underwater experience to bring families and friends a
complete opportunity to enjoy a waterpark year-round.

Vision
We are committed to providing the best experience through knowledgeable and
friendly staff, comfortable lounge areas, thrilling attractions and delicious food.

Format
Our company is a commercial public entity.

Location
10175 Northeast Ave. Philadelphia, PA 19116 · 14.79 AC · Sale Price: $3,200,000

Target Market/Population Served


Family, General Public

Climate and Geography


The North East portion of the United States fosters a cool climate and is an urban
setting.

Resources
Natural resource will include sunlight, water, and natural heat. Other resources
would include chemicals, customer service skills and money from the lottery
that the owner won.
POSEIDON’S PALACE BUDGET 4

Supervisor Descriptions

Aquatics | Nate Adams


Nate is a graduate from Eastern Washington University with a degree in
Recreation and Tourism Management with a minor in a aquatics. Nate worked at the
university pool and more recently lives in the Outer Banks in North Carolina
training lifeguards on the ocean beaches. He got a call one day from an old
classmate, Amy Holt (owner and marketing supervisor), asking him to come and
manage her lifeguard and aquatics staff at her new water park. Nate hires and trains
new lifeguards and continually supervisors day-to-day operations of the pools and
water features.

Maintenance | Nick Brown


Ahab Scuttlebutt was the humble Captain of a small tugboat dubbed “The
Gilded Lady” that carried damaged vessels from the Port of Alaska south to the
Puget Sound for repair. Though he has braved the seas all his life, Ahab never
learned to swim on account of his Father being swept away by the sea in his youth.
Because of this childhood trauma he has always kept land within sight all his years
aboard “The Gilded Lady”. He is now the head of the maintenance department for
Poseidon’s Palace where he oversees custodial, electrical, and plumbing work.
Delaney Fowell:

Marketing | Amy Holt


A Mega ball lottery winner, her lifelong dream was to open a water park, and
the result was Poseidon’s Palace. She has frequented Atlantis and wanted to bring
some of the magical elements to the surface. As well as being the owner, she also
manages the marketing department to help spread the word about her fantastic
creation.

Retail Services | Delaney Fowell


Self-employed entrepreneur and mother of four, Tiffany Armagetti has
always been a leader. Her passion is people, and making her customers happy.
Customer service and attention to detail is at the forefront of all her endeavors.
Tiffany is our operator of Retail Services. So when you are at our park either getting
in line to buy tickets at admission or enjoying pizza at Poseidon's Pizzeria your
experience will always be superb.
POSEIDON’S PALACE BUDGET 5

Aquatics
Nathan Adams
POSEIDON’S PALACE BUDGET 6

Aquatics Program Area Narrative

Supervisor Title: Aquatics Director and Lifeguard Supervisor


Program Year: 2017-2018
Component Costs of Program:
Direct Labor: $ 1,975,148.00
Materials: $ 25,882.00
Admin: Overhead: $ 800,412.00
Total Program Cost: $ 2,801,442.00

Poseidon’s Palace is an exciting place for the whole family to enjoy fun and
relaxing water filled experience. Our aquatics and lifeguard division oversee the
operation on all the water slides, lazy rivers, and pools, having the state of the art
water slides and lifeguards managing all areas of our palace. Our main goal is to
have the most attracting array of water excitement in our park that is competitive to
other water parks, while having the up most of concern for family’s safety
throughout the park.
The aquatics and lifeguard division of Poseidon’s Palace offers several
activities to suit anyone who wants to visit. The department also makes the entire
park run having well trained lifeguards at every post all the time. And lastly the
large staff has its own operation requirements to ensure we are giving our guests
and employees to optimal experience. These main programs are split up into 3 main
categories to organize the department.

Category 1: Programs
 Poseidon’s Palace offers swim lessons for those you are new to the wonderful
activities that is swimming. Lessons will be in our small pools so they can be
near the rest of their family in the water park. We also offer open pool sessions
for lap swimming, slack ling over water and two basket pool hoops to play a
game on. Occasionally throughout the busy season we will have special events
like slide races and giant blob competitions. These programs are what helps us
separate from our competitors that have your typical water park features.

Category 2: Operations
 This category pertains to the day to day operation of the lifeguards who over
watch the entire park all day, keeping our guests safe. Along with the life
guards’ duty, this covers the training that each life guard will have to go
through and exceedingly pass, beside the refresher courses that every life
guard will also continue to participate in twice a year. We also include a bi-
annual inventory that is collected to keep updated on the gear we have, the
gears condition, and the purchasing of ne gear. The safety we pride ourselves
on roots from these operation programs.
POSEIDON’S PALACE BUDGET 7

Category 3: Staffing
 This category is the most important, for if it wasn’t for the behind the scenes
work that every single one of our staff does, we would not have a successful
water park. We have hiring managers that are always looking for enthusiastic
individuals to work for all departments who also schedule our large and
diverse staff for all shifts. Our staff and spent many hours with law officials to
create our assumption of risk waivers that include all that could happen to you
at our park. We hold extensive staff and program evaluations several times a
year to keep updated on how our business is suffices. And lastly, we include
staff bonding events twice a year to build relationships with our staff to make
operations run more smoothly.
POSEIDON’S PALACE BUDGET 8

Aquatics Activity Descriptions

Activity List
1. Lifeguard trainings: Facilitate proper training to all certified lifeguards
throughout the park after they are hired on the team

2. Water feature monitors: During the everyday operations every feature (wave
pool, lazy river, water slides) will be manned by a lifeguard managing their features
site.

3. Hiring: Supervise the hiring process all the way through, hiring new staff every 6
months or when needed.

4. Refresher courses: Throughout the year we will have smaller mandatory trainings
for current staff refreshing or updating what they have been taught.

5. Staff bonding: Regular events will be held on property or nearby for staff and only
staff to attend to gain closer relationships with their staff peers.

6. Staff scheduling: Manage making the schedule for all aquatics staff throughout the
seasons, with times and what their job is.

7. Swimming lessons: Provide basic swim lesson for mostly children in our pool at
certain times during our peak season.

8. Assumption of risk waivers: Create waivers for all guests to fill out assuming any
risk that me present during their experience.

9. Pool equipment inventory: Keep track of all inventory of aquatic operations,


maintain the equipment and buy new supplies when needed.

10. Maintain safe SOP: Have structurally sound standard operating procedures for
everything that we do (ex. opening and closing the park)

11. Special events programming: Plan and carry out special events in the park, such
as competitions and special offers.

12. Evaluations: Manage regular evaluations of performance and cooperation on self


and other staff, evaluating each other and by the supervisor.
POSEIDON’S PALACE BUDGET 9

Aquatics Personnel Worksheet


POSEIDON’S PALACE BUDGET 10

Aquatics Supplies Worksheet


POSEIDON’S PALACE BUDGET 11

Aquatics Capital Outlay

Item One
Splash Pad: Throughout our park we plan to have various splash pads around that
jet out water streams from the ground and out of other fun structures. These are
very popular in city parks and many water parks for children. They are a less of an
intense attraction than the slides but that’s what makes them fun for kids with the
playground like features that spray water. These splash pads should be sporadic in
the park if we buy multiple small ones or one large one.

SR Smith WetDek Splash Pad 12 Jet Stand Alone Kit $3,997


https://www.poolsupplyunlimited.com/SRSmithWetDekSplashPad12JetStan
dAloneKit93833912/94531p1?gclid=CjwKCAiAk4XUBRB5EiwAHBLUMbHw
ESNQ4FIvySjNA7_upq7cW7sPJujtkTz384TtGu23dqiRHKmgbBoCk08QAvD_B
wE
This splash pad is a little smaller and is made for a park, playground, or next
to a swimming pool. It’s small and simple and we would have several of them.
Reclamation Water System 84’x84’ Splash Pad $750,000
ReclamationWaterSystem
aquatix.playlsi.com
This is the largest version of the reclamation water system splash pad that
recirculates the water used. We would need one of these pads providing it’s
large enough to accommodate all our guests.
City Water System 51’x51’ Splash Pad $310,000
CityWaterSystem
aquatix.playlsi.com
This is a very similar pad to the above however this one uses the city water
system and juts becomes part of the water system. One of these pads would
also suffice the amount of kids we would have playing on it.

Item Two
Water Slides: In our park we need a multitude of different kinds of slides to suit our
guests. We need to make sure that everyone has something that they are
comfortable going on. Also, some slides that you are on yourself and ones that you
need tubes. Water slides are a vital part of our water park and will be out main
attraction. Considering this we found slides that go into pools that are in various
sizes, heights, and types.

Commercial Water Slide 307 $83,688


http://www.willygoat.com/catalogsingle.asp?productID=7479
This water slide is a bigger set for sliding down with your person, made
mainly for adults or older kids. It has 4 different slides with different heights
for a variety of fun.
Commercial Water Slide 306 $77,120
http://www.willygoat.com/catalogsingle.asp?productID=7255
POSEIDON’S PALACE BUDGET 12

This slide set is slightly smaller made for the kid’s population being not quite
as high up. You have 3 different kinds of slides on the set for the kids to
choose from.
Commercial Water Slide Straight 17 Foot High 42 Foot Long $14,900
http://www.willygoat.com/catalogsingle.asp?productID=7263
This slide is a little different from the other two, being that it is just one slide
that goes straight down. This is simpler style of slide made for anybody in the
park and we would most likely have more than one.
POSEIDON’S PALACE BUDGET 13

Aquatics Summary Worksheet


POSEIDON’S PALACE BUDGET 14

Maintenance
Nick Brown
POSEIDON’S PALACE BUDGET 15

Maintenance Program Area Narrative

The Poseidon’s Palace maintenance department runs all of its programs

through every season year-round. Listed below is the budget report for 2017/2018.

The costs of direct labor totals $225,575.68, materials are $25,292, and overhead is

$100,346.86.

The goal of the maintenance department is to keep the facility running

smoothly and efficiently. It achieves this goal through regular inspections, continual

upkeep, and above all, dutiful stewardship.

Division of labor:

Fish Care:

The maintenance department is comprised of sections: Fish care, Facility

care, and staffing and scheduling. Fish care primarily focuses on the feeding of fish

and the cleaning and repair of fish tanks. This one of the most important roles of the

maintenance staff as our exotic fish are one the most essential attractions to

Poseidon’s Palace. The fish are cared for to the highest standards on par with that of

environmental protection zoos.

Facility Care:

The next division in the maintenance department is facility care. The

broadest range in the department, facility care includes: waterslide inspection,

systems operation, water quality testing, chemical handling & orders, and on-site

electrical &plumbing. All facility care is handled by some of the most experienced

maintenance workers in all of Philadelphia.


POSEIDON’S PALACE BUDGET 16

Staffing/Scheduling:

The final division of labor is staffing and scheduling. This is the smallest

department consisting of only the head maintenance worker. Staffing and

scheduling is done routinely and consists of the majority of paperwork duties that

come out of the maintenance department.


POSEIDON’S PALACE BUDGET 17

Maintenance Activity Descriptions


Activity List
1. Fish Feeding: Fish feeding is an activity that patrons can observe from the atrium.
It takes place twice a day in the morning when the palace opens and just before
closing.

2. Fish Tank Cleaning/Repair: Cleaning and routine maintenance of the fish tank is a
continual process to ensure the health of the animals and the quality of guest
experience.

3. Cleaning Pool Components: Pools have many components that require regular
cleaning to ensure that the pool is running smoothly.

4. Maintaining and Repairing Commercial Pool Amenities: When parts breaks or


repairs are needed, senior maintenance staff is in charge of the repair operation.

5. Waterslide Inspection: Everyday our waterslides and pools are inspected by a


maintenance staff member to make sure they are running smoothly and safely.

6. Operating water regulating, filtration, and purification systems: At Poseidon’s


Palace we have top of the line purification systems that our senior ranking
maintenance staff are trained in operating and keeping running efficiently.
7. Water Quality Testing: The maintenance staff runs multiple tests on the top of
every hour to assure water quality for our guests.

8. Chemical Handling and Orders: In addition to water quality testing, our


department is in charge of handling various pool chemicals and ordering new
shipments as needed.

9. Handling on site electrical issues: All electrical problems are handled by our
trained staff.

10. Handling on site plumbing issues: Plumbing issues are also handled in this
department.

11. Maintenance department staffing and scheduling: Ahab is in charge of hiring and
scheduling for his department

12. Quarterly Staff Trainings: 4 times a year the maintenance staff is trained in the
handling of potent chemicals and the various systems installed for the attractions
in Poseidon’s Palace.
Maintence Personell Budget Report
POSEIDON’S PALACE BUDGET 18

Name of Program Fall Winter Spring Summer # of Personell Rate USD Weekly Hours # of Weeks Subtotal USD
Fish Feeding x x x x 1 16.28 8 52 6772.48
Fish Tank Cleaning/Repair x x x x 2 16.28 16 52 27089.92
Cleaning Pool Components x x x x 2 16.28 16 52 27089.92
Maintaining and Repairing Ammenities x x x x 4 16.28 16 52 54179.84
Waterslide Inspection x x x x 1 16.28 4 52 3386.24
Systems Operation x x x x 4 16.28 8 52 27089.92
Water Quality Testing x x x x 1 16.28 8 52 6772.48
Maintenance Personnel Worksheet

Chemical Handling & Orders x x x x 2 16.28 8 52 13544.96


On Site Electrical x x x x 2 16.28 16 52 27089.92
On Site Plumbing x x x x 2 16.28 16 52 27089.92
Staffing and Scheduling x x x x 1 16.28 4 52 3386.24
Quartely Staff Training x x x x 4 16.28 8 4 2083.84
Totals: 4 128 52 225575.68
POSEIDON’S PALACE BUDGET 19

Posiedon's Palace: Supplies Budget by Sub- Departments MARKETING


Fall Winter Spring Summer Inventory Price (per item) Item Quantity Yearly Renewal Supply Total
Fish Feeding x x x x
Fish Food 50lbs $218 2 12 $5,232
Disease Treatment $129.99 2 12 $3,119.76
Fish Tank Cleaning/Repair x x x x
Aquarium Salt 390 oz $38.25 3 12 $1,377
Aquarium Pump $399 1 1 $399
Cleaning Pool Components x x x x
Sanitizing Power Washer $153.83 1 1 $153.83
Pressure Washer $1,202.26 1 1 $1,202.26
Maintaining and Repairing Ammenities x x x x
Parts $44.99 1 2 $89.98
Generic tool kit $168.99 1 1 $168.99
Waterslide Inspection x x x x
Multipurpose cleaning & scrub brush $14.14 1 4 $56.56
Pool Slide Spray $16.79 3 4 $201.48
Systems Operation x x x x
AquaLink Control Systems Bundle $739.95 1 1 $739.95
One Touch Control Panel $469.95 1 1 $469.95
Water Quality Testing x x x x
pH Testing Kit $120 1 2 $240
replacement supplies $24.99 1 4 $99.96
Chemical Handling & Orders x x x x
Chlorine 7lb $38.49 5 12 $2,309.40
Maintenance Supplies Worksheet

Pool Essentials Shock Treatment 50lb $114.99 2 6 $1,379.88


On Site Electrical x x x x
Electrician's tools $104.68 1 1 $104.68
Basic electrical parts $56.20 1 2 $112.40
On Site Plumbing x x x x
Industrial plumbing tool set $185.77 1 1 $185.77
Plumbing parts $116.99 1 1 $116.99
Plunger $3.99 3 1 $11.97
Staffing and Scheduling x x x x
Computer $500 1 1 $500
Printer $200 1 1 $200
Quartely Staff Training x x x x
Sub Sandwiches $7 4 4 $112
Tablet $99 1 1 $99
Grand Total:----> $18,683
POSEIDON’S PALACE BUDGET 20

Maintenance Capital Outlay

Item One:

Exotic Fish: Peppermint Angelfish

To become the most prestigious waterpark in the eastern United States we need

something that nobody else has. A peppermint angelfish is one of the rarest and

most exotic saltwater fish in the world and to have something like that for

families to travel from all over to see, you can’t put a price on the value it would

add to our park.

$30,000.00

https://successstory.com/spendit/most-expensive-tropical-fish-ever-sold

$19,999.95

http://www.advancedaquarist.com/blog/ny-aquatics-selling-peppermint-

and-narcosis-angelfish

$19,995.00

https://reefbuilders.com/2013/10/11/peppermint-angelfish-2/#

Item Two

Fish Tank

Poseidon’s palace will host hundreds of treasures from the vast oceanic

ecosystem. To do so we will need a variety of large scale fish tanks that will best

recreate their natural environment. Fortunately, there is such a wide variety of

tanks that we are only limited by our imagination when customizing the

aquarium layout in our park.


POSEIDON’S PALACE BUDGET 21

Midwest Tropical Inc. - Vertical Rectangle Aqua Tower 30 gallon- $1,097


https://dreamfishtanks.com/products/midwest-tropical-rectangle-aquatower-
30-gallon-freshwater-acrylic-aquarium-rt-
3000?utm_medium=cpc&utm_source=googlepla&variant=4867199238174&gcli
d=CjwKCAiAk4XUBRB5EiwAHBLUMSSWaY9BUCC1pzLLcN4aZ7y3b-
nHHo7u1PciqzfZN9juGqBAW42j_hoCuoAQAvD_BwE

The smallest and also most affordable of our potential bids, these pillar fish
tanks could be placed along the palace halls and give the appearance of
structural support in large open spaces.

Red Sea Reefer Deluxe- 200 Gallon Black All In One Aquarium- $4,499
http://www.aquacave.com/reefer-deluxe-750-xxl-200-gallon-black-all-in-one-
aquarium-w-4-hydra-26-hd-led-s-red-
sea.html?fee=1&fep=6584&gclid=CjwKCAiAk4XUBRB5EiwAHBLUMQXUolYh6D
QS34AQBK-rvtxksZ3eepJL1F94dbufTwTrcIZioi7mNRoCeAQQAvD_BwE
This tank is of the highest quality among our bids. It is large in size and
comes with LED lights to better display fish for patrons.

Triton Cynthia Collection- 430 Gallon- $5,000


https://www.tritonaquariums.com/order/triton-cynthia-collection-430-gallon/

Largest in size, this tank would host the most fish in one location. Thought
expensive, this tank could easily serve as our main fish display potentially
hosting our treasure of the ocean, the peppermint angelfish.
POSEIDON’S PALACE BUDGET 22

Posiedon's Palace: Supplies Budget by Sub- Departments MARKETING


Maintenance and Repair Department Fall Winter Spring Summer Inventory Price (per item) Item Quantity Yearly Renewal Supply Total
Fish Feeding x x x x
Fish Food 50lbs $218 2 12 $5,232
Disease Treatment $129.99 2 12 $3,119.76
Fish Tank Cleaning/Repair x x x x
Aquarium Salt 390 oz $38.25 3 12 $1,377
Aquarium Pump $399 1 1 $399
Cleaning Pool Components x x x x
Sanitizing Power Washer $153.83 1 1 $153.83
Pressure Washer $1,202.26 1 1 $1,202.26
Maintaining and Repairing Ammenities x x x x
Parts $44.99 1 2 $89.98
Generic tool kit $168.99 1 1 $168.99
Waterslide Inspection x x x x
Multipurpose cleaning & scrub brush $14.14 1 4 $56.56
Pool Slide Spray $16.79 3 4 $201.48
Systems Operation x x x x
AquaLink Control Systems Bundle $739.95 1 1 $739.95
One Touch Control Panel $469.95 1 1 $469.95
Water Quality Testing x x x x
pH Testing Kit $120 1 2 $240
replacement supplies $24.99 1 4 $99.96
Maintenance Summary Worksheet

Chemical Handling & Orders x x x x


Chlorine 7lb $38.49 5 12 $2,309.40
Pool Essentials Shock Treatment 50lb $114.99 2 6 $1,379.88
On Site Electrical x x x x
Electrician's tools $104.68 1 1 $104.68
Basic electrical parts $56.20 1 2 $112.40
On Site Plumbing x x x x
Industrial plumbing tool set $185.77 1 1 $185.77
Plumbing parts $116.99 1 1 $116.99
Plunger $3.99 3 1 $11.97
Staffing and Scheduling x x x x
Computer $500 1 1 $500
Printer $200 1 1 $200
Quartely Staff Training x x x x
Sub Sandwiches $7 4 4 $112
Tablet $99 1 1 $99
Grand Total:----> $18,683
For the purposes of guided design #6, a budget summary is not applicable because the maintenance department doesn’t run any programs that have overhead cost or have any participant fees.
POSEIDON’S PALACE BUDGET 23

Marketing
Amy Holt
POSEIDON’S PALACE BUDGET 24

Marketing Program Area Narrative

Supervisor Title: Owner and Marketing Supervisor


Program Year: 2017-2018
Component Costs of Program:
Direct Labor: $19,260.50
Materials: $42,434.00
Admin Overhead: $24,677.80
Total Program Cost: $86,372.30

Poseidon’s Palace Marketing department is dedicated to establishing a great first


impression for guests.
- Marketing goals: Establish a fantastic first impression for guest through TV
Ads, Online Ads, Billboards, our mascot and park decorations.

Level One: The outward physical representation of our facility is the first step to
making sure Poseidon’s Palace is an inviting place for guests to come to.
- Sub-departments like Park Decorators and our mascot department are
responsible for producing and maintaining the atmosphere at Poseidon’s Palace.

Level Two: Online presence is a very important element in attracting potential


guests. Development of these online materials is even more important.
- Sub-departments like website development and photo and video shoots to
better display our facility and spread the word about our facility and the services we
offer.

Level Three: Off-site advertisements are a great way to attract tourists and locals
alike to our services.
- Sub-departments such as billboard development and calendar development
are great organizational areas that improve the scope of our marketing.
POSEIDON’S PALACE BUDGET 25

Marketing Activity Descriptions

Activity List
1. Decoration of park: People to help decorate initially and seasonally change.

2. Create logo: A person that creates a logo for our company.

3. Establish a mascot: Figure out what type of mascot and where we will get it.

4. Survey: Create and distribute a survey that will generate interest and be the
preliminary round of advertising.

5. Create a Website. This will allow customers to begin their Poseidon’s Palace
experience before they enter the park.

6. Photo-shoot for building process, activities, slides: Take pictures of our


building process, food services, slides and other features.

7. Advertise online: Facebook Ad and other social media add.

8. Local TV advertisement: produce and distribute a television advertisement.


9. Billboards: Design and distribute billboards.

10. Signage, at facility and other places: design and post signage at our facility.
This is important because people need to know where to

11. Create and manage Calendar of events.

12. Design T-shirts: This will help get our brand out there.
POSEIDON’S PALACE BUDGET 26

Marketing Personnel Worksheet


POSEIDON’S PALACE BUDGET 27

Marketing Supplies Worksheet


POSEIDON’S PALACE BUDGET 28

Marketing Capital Outlay

Item One
Industrial Printer: The purchase of an industrial printer would be very beneficial
to our business. This addition would allow us to cut down on the cost of printing
signs elsewhere. As well as the ability to customize with the greatest of ease.
Epson SureColor S40600 Printer: $15,995: The 64-inch SureColor S40600
features 4-color solvent ink for outstanding print quality, durability, and media
compatibility. All-new precision media feeding system and a high-performance
PrecisionCore® TFP print head, the SureColor S40600 is capable of producing
sellable quality banner at 215 ft2 per hour, while also producing adhesive vinyl
output at up to 170 ft2 per hour – making the new SureColor S40600 the ideal
entry-level sign printer for any size print shop. https://epson.com/For-
Work/Printers/Large-Format/Epson-SureColor-S40600-
Printer/p/SCS40600PE
Canon imagePROGRAF iPF670 24 in. Printer 5-Color Bundle w/ Stand:
$1,595 Great for large-format technical documents, prints up to 2400 x 1200
dpi, used the best ink and has a HDI Driver for AutoCAD, PosterArtist Lite for
poster creation. Printer stand included.
http://www.freedompaper.com/Canon-imagePROGRAF-iPF670-24-in-Printer-
5-Color-
Bundle?gclid=CjwKCAiA5OrTBRBlEiwAXXhT6NhvDc_4ox2VcZNZgp6RLloXz0E
J9pcelvFvI8A1L6POwScyix0o8hoCFmcQAvD_BwE

HP DesignJet Z3200ps 24” LArge-Format Inkjet Photo Printer: $3,899.99


With 2400 x 1200 dpi resolution, a max printable width of 24 inches, and HP
Thermal InkJet technology this printer is speedy and precise.
https://www.bhphotovideo.com/c/product/878349-
REG/HP_Hewlett_Packard_q6720bb1k_Designjet_Z3200PS_24_Photo.html?ap=
y&c3api=1876%2C%7Bcreative%7D%2C%7Bkeyword%7D&gclid=CjwKCAiA
5OrTBRBlEiwAXXhT6GVrx-
UvBU_I51GR8of3MjoRXCpA2EHH6Ncp5xN1PQJZgzT6HcigWRoC1TYQAvD_Bw
E&smp=n

Item Two
Computers: Desktop computers would be a very valuable addition to this
department because it allows team members to create and be more productive
than on a laptop. Having a stable workspace can also bolster productivity.
iMac Pro: $4,999.00. The newest addition form the Apple family, this
computer includes…. https://www.apple.com/shop/buy-mac/imac-pro
HP ProOne 400 G3 20-inch Touch All-in-One PC: $779.00
http://store.hp.com/us/en/pdp/hp-proone-400-g3-20-inch-touch-all-in-one-
pc
POSEIDON’S PALACE BUDGET 29

Dell New Precision 5720 All-in-One: $1,699: http://www.dell.com/en-


us/work/shop/desktop-and-all-in-one-pcs/new-precision-5720-all-in-
one/spd/precision-5720-aio/xctop5720aious
POSEIDON’S PALACE BUDGET 30

Marketing Summary Worksheet

Budget Summary By Department: Marketing


Departments F W SP S Direct Labor Materials Admin Overhead Total Cost
Park Decorators x x $2,664.00 $25,620.00 $11,313.60 $39,597.60
Logo Design x $49.50 $1,648.00 $679.00 $2,376.50
Mascot x x x x $2,886.00 $2,062.00 $1,979.20 $6,927.20
Survey Staff x x $58.00 $1,732.00 $716.00 $2,506.00
Web Design x x x $1,443.00 $1,648.00 $1,236.40 $4,327.40
Photorgraphy x x $348.00 $2,638.00 $1,194.40 $4,180.40
Social Media Manager x x x x $3,016.00 $433.00 $1,379.60 $4,828.60
Film Designer x x $1,110.00 $1,649.00 $1,103.60 $3,862.60
Film Crew x x $2,610.00 $1,308.00 $1,567.20 $5,485.20
Graphic Design x x x x $2,886.00 $1,648.00 $1,813.60 $6,347.60
Calander Manager x x x x $858.00 $400.00 $503.20 $1,761.20
Aparal Designer x x $1,332.00 $1,648.00 $1,192.00 $4,172.00
Totals: $19,260.50 $42,434.00 $24,677.80 $86,372.30
* This department is an operations department and has no opportunity to generate revenue through programing.
Because of this we have not included a revenue section of this table.
POSEIDON’S PALACE BUDGET 31

Retail Services
Delaney Fowell
POSEIDON’S PALACE BUDGET 32

Retail Services Program Area Narrative

Component Costs of Programs:


Direct Labor: $425,360
Materials: $186, 037.17
Admin Overhead: $308,027.86
Total Program Cost: 919,425.03

Retail Services main goal is to provide an excellent experience for every


customer that comes into our facility. Whether it is admission into the park or
sitting down to eat in the food court, we a ready to serve you. Poseidon’s Palace
values every
customer interaction, we believe that your time spent at our water park should be
the most fun you have ever had at a water park!
“Our mission is to create a mythological underwater experience to bring
families and friends a complete opportunity to enjoy a waterpark year-round.”
The Retail Services department offers a variety of opportunities for guests to enjoy
their time at our water park. The department is made up of three levels of
interactions that most guests would visit while in the park for the day. The
following information details the unique features each part of the department offers
to the guests.
Level 1: The admission stands where tickets are sold are the first interaction
guests
will have when entering the park.
1 Ticket sales have 300 sales per day in our park. Priced at $35.00 per
person, ticket sales bring in the most revenue for us. Ticket sales lets
us greet our customers as well and give them the best first impression
we can of what our park is all about.

Level 2: Food sales in our four different choices in our food court also brings
families and those who visit our park together over good food.
2 Swimming and playing in the park can build up a healthy appetite.
Poseidon’s Pizzeria one of most favored choices in our food court
makes up for 45% of our total food sales this year!

Level 3: Lastly, the gift shop that we have in our water park is a popular stop
for those who want to remember their visit to our park. The gift shop is a great
opportunity to make a lasting impression on our guests with t shirts that rep our
logo, it not only gives us free advertising but also generates revenue.
POSEIDON’S PALACE BUDGET 33

Retail Services Activity Descriptions

Activity List:

1. Maintain Supervision of Managers/ Employees activity in their departments: Tickets,


Food, Retail Services.

2. Oversee the financial management/ budgeting of ticket sales, food, and general retail

3. Make sure there are trained retail personnel in every department i.e.: know how to
run/ balance till, monetary endeavors, dropping of tills into safe, etc.

4. Coordinate with staff at ticket sales, food, and gift shop to receive inventory and
restock

5. Create a dining experience suitable for families. Hire trained kitchen personnel,
cashiers, cooks, etc.

6. Create menus for each dining place (4 in total).

7. Keep track of overhead for ticket sales (tickets themselves), food (price of
preparation), and general maintenance of retail (merchandise costs for gift shop,
maintenance of rentals, etc.)

8. Budget for each department employee wages, make sure we only hire who is necessary
to keep costs as low as possible.

9. Create code of conduct for employees.

10. Make a managerial daily task list for each department to stay on track.

11. Collect and check off managers production of bi-weekly employee schedules.

12. Make sure employees are maintaining a happy, healthy, team-oriented environment
for guests.
POSEIDON’S PALACE BUDGET 34

Retail Services Personnel Worksheet


POSEIDON’S PALACE BUDGET 35

Retail Services Supplies Worksheet


POSEIDON’S PALACE BUDGET 36

Retail Services Capital Outlay

Item One
ATM for Gift Shop: Purchasing an ATM and placing it in the gift shop would be a
very beneficial business decision. Not only would it boost gift shop sales, it would
allow a convenience for customers. There would be a possibility to allow certain
places in Poseidon’s Palace to only accept cash like the food court or even the gift
shop itself. Doing this kind of set up would bring costs for running cards lower as
well as circulating the entire waterparks revenue around. Having the ATM placed in
the giftshop makes customers who need to get cash out go into the gift shop
therefore bringing in traffic that may increase sales.
HYOSUNG 2700T
$ 3,995.00  www.convenienceatms.com
$4,265.00  www.atmequipment.com
$4,265.00  wwwatmpartmart.com

Item Two
Universal Coolers RW8 - 96" Sliding Glass Door Reach in Refrigerator:
Purchasing a universal cooler would be an advantage for food services. The
cooler could hold whatever was necessary at the time, and it would allow the
merchandise inside to look good as well as allow the customer to know what they
are purchasing. Instead of having soda fountains at the food court, we could have the
cooler instead that would allow for healthier beverage decisions. This could also
lower the cost for drink choices as well.

$3,714.95  www.eliterestrauntequipment.com
$4,272.20  www.pricefalls.com
$3,900.70  www.kitchenemporium.com
POSEIDON’S PALACE BUDGET 37

Retail Services Summary Worksheet


POSEIDON’S PALACE BUDGET 38

Poseidon’s Palace Financial Statement

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