“We bring health through

food to the largest number

of people.”
 90 Glorious Years of our Global Existence

1st Danone Danone/Gervais BSN merges BSN is Danone Danone In 2007

yoghurts for nationwide with re-named Established launches Disposal of
sold in distribution of Gervais Danone Groupe Danone the Shoktidoi, Biscuits
Barcelona fresh dairy to become and has Asia Pacific a yogurt product Entry of
chemists products Europe’s a new logo’ WWBU developed Numico
in France. leading food In specifically
company. Singapore to meet Today’s
the nutritional mission
needs of To bring
Bangladeshi health
children through
food
1919 beginning of
social business
to the
largest number
1973 of people
1973 1994
1997

2006
Today
 Danone International : A Business Pie

Medical Nutrition
0.8 bln €
5% Baby Food
2.4 bln €
17%

Fresh Dairy
8.3 bln €
57%

Beverages
3 bln €
21%
 Leading Across Business Divisions
Fresh Dairy Packaged Water Baby Medical
Nutrition Nutrition
Mainly yogurt
& assimilated
products

Worldwide ranking #1 #2 #2* #3*

Share of world market
In value 21% 10% 14,9% 16%
Relative size vs 0.6x
direct competitor 4x >1x -
% of sales
in leading positions ~75% ~70% ~70% -

*n°1 in Europe
All Set to Paint India Blue !!
 Yoghurts - India Market

Euromonitor forecast of category dynamics

+25 %
Crore

+8.3%

•Yogurt market growing sizeably and at a relatively constant rate

•Growth driven almost entirely by “plain” yogurt
Key Trends Driving Growth

•Health and Wellness

–Category is already associated
with digestive health and
balance
–Some recent emergence of
pro-biotic, but still very small
•Convenience
–Purchased curd replaces need
for making at home
•Price/value
–Consumers seek value for
money
 Key National Players

MOTHER DAIRY BRITANNIA AMUL

400g Rs 28 400g Rs 26
200g Rs 15 200g Rs 13

400g Rs 26 100g Rs 10
400g Rs 26 200g Rs 13
200g Rs 13
 Key National Players

NESTLE
400g Rs 28
200g Rs 15

400g Rs 28

400g Rs 28
200g Rs 15
400g Rs 26
200g Rs 13
100g Rs 15
 Strong Regional Brands – West

400g Rs 23
200g Rs 13 400g Rs 23
200g Rs 13

125g Rs 18
India Presents…
DANONE’S FIRST OFFERING

Plain Dahi

400g 150 g
Rs 27 Rs 14
 Flavored Yoghurts

Strawberry 100 g Mango 100 g Vanilla 100 g

Rs 10 Rs 10 Rs 10
India’s first range of
FORTIFIED yoghurts
 Danone : 360 Plan
Print
PR

Outdoors

Retail Visibility

TVC

Sampling
 POSM – Plain Dahi

Stickers

Buntings
Posters
Flavored Yoghurts – Posters
Flavored Yoghurts

Stickers

Bunting
POSM – Banner
DANONE Success Factors
•Danone has strong capabilities required to
succeed in this business
–Cold chain infrastructure
–Capability to handle live bacteria
–Assured milk supply
–Thrice-a-week go-to market coverage
•Strong dairy heritage and R&D expertise
•Compelling value proposition ( Fortification)
in Yoghurt that would not only win share
versus unbranded competition, but
significantly drive much more aggressive
growth in the market
Cup Sizes
Secondary Packs

SKU No of units per Net weight

carton
Plain Dahi 400g 24 9.6kg/ carton
Plain Dahi 150g 48 7.2kg/carton
Flavored Mango 100g 84 8.4kg/carton
Flavored Strawberry 100g 84 8.4kg/carton
Flavored Vanilla 100g 84 8.4kg/carton
BAR CODE BY SKU

SKU No of units per

carton
Plain Dahi 400g 8908000998032
Plain Dahi 150g 8908000998049
Flavored Mango 100g 8908000998070
Flavored Strawberry 100g 8908000998063
Flavored Vanilla 100g 8908000998087