Académique Documents
Professionnel Documents
Culture Documents
w w w .beakw are
Search
pub-6530464459
5883845843
UTF-8
UTF-8
active
0001
D9XMUo38GVSk2
GALT:#96953B;G
en
Bottom of Form
Top of Form
w w w .beakw are
Search
pub-6530464459
5883845843
UTF-8
UTF-8
active
0001
D9XMUo38GVSk2
GALT:#96953B;G
en
Bottom of Form
Building an employment
brand: Responsibilities of a
HR executive
A great work place is where each one of us wants to find
ourselves in. But which is the right place? Your prospective
employee will also have this question in his mind. If you want
your company name to pop up in his mind, get ready, you have
a great deal of work to do - Build an employment brand for
your company.
Employee brand is a relatively new coinage but definitely a
critical factor which will help you resolve most of your
recruitment hardships. It is all about being a company where
people will want to work. And definitely stressing on literally
"being a company where people want to work", because unless
you have a great workplace you cannot create such an image.
How can a good employment brand help me as a HR?
You will surely love it if you do not have to struggle in
convincing your prospective employees about the positives of
joining your company, right? Having a brand image as a good
employer will help you:
• Keep ahead in the talent war
• Attract and induce the right kind of people you are
looking for
• Enhance your ability to get quality resumes to choose
from
• Retain your existing employee pool
• Subsequently see a dip in employee turnover
How can I help in building the company brand?
Being in the HR space, you have the most potential to drive the
company towards building its brand. Perhaps you should be the
spearhead of this project. Before you start, remember that
building a brand cannot happen overnight. It is a long term
strategy which needs a complete relook at the way your
organization works.
So, where do I start? Once you get your top management
convinced about your strategy, go ahead with setting your brand
objective. Be clear as to what is the employment brand image
that you want to achieve. This is the first step and you proceed
with your internal strategies and slowly move into external
promotional activities.
Encourage your senior management to support best
practices in HR
Value, vision and practice have to start with the key strategy
players - the top management. Get their support to implement
best HR practices in your organization and you are sure you can
head start to create a great work place.
Build a great work place
If salary is not the only measure of good work place anymore,
then what are employees looking for?
• Freedom of work
• Good work culture
• Leadership opportunity
• Recognition for good work
• Learning and career growth
• Flexibility of timings
• Challenges and responsibilities
• Job Security
• Good work life and social life balance
In simple terms, be a good employer and give your employees
the maximum reasons to reject another job offer and stay on
with you.
Most valuable! Make your employees speak good about you
Make them feel good and they'll speak good. There is nothing
like a satisfied employee who spreads the goodwill of the
company by word of mouth. He is speaking from his experience
and he is the best brand ambassador you can find.
Help your company develop a space in the recruitment
industry
While calling for resumes, word your advertisement in such a
way that you build your company brand on terms of credibility
and employee welfare.
Create a public image through PR
Public relations can help you build a credible brand image
through newspapers reports and magazines. Getting listed in
those ‘best employers' surveys will add a lot of value.
Online strategies like press releases, newsletters, articles are
also a powerful media for spreading the word of your company.
Have you considered writing for blogs? You can yourself take
up the PR job by blogging about your company and its HR
strategies. Also make the best out your corporate website.
BeakWare: We specialize in providing HR software solutions
which are not just about the ‘usual' HR software. We go beyond
the existing frameworks to create innovative software, which
serve your business intelligence requirements too. Know more
about us and how we can serve you.
Top of Form
w w w .beakw are
Search
pub-6530464459
5883845843
UTF-8
UTF-8
active
0001
D9XMUo38GVSk2
GALT:#96953B;G
en
Bottom of Form
ARTICLE OF
THE WEEK
HR is being
increasingly
required to
play a key
strategic role.
For this, HR
needs to scale
up from its
current
administrative
'doer' role.
Find out how
you can scale
up by
outsourcing
your HR
functions and
focus more on
strategy.
Top of Form
w w w .beakw are
Search
pub-6530464459
5883845843
UTF-8
UTF-8
active
0001
D9XMUo38GVSk2
GALT:#96953B;G
en
Bottom of Form
Top of Form
w w w .beakw are
Search
pub-6530464459
5883845843
UTF-8
UTF-8
active
0001
D9XMUo38GVSk2
GALT:#96953B;G
en
Bottom of Form
GET EXPERT
HR ADVICE
Fred Fishback
- 20 years of
experience in
developing
assessment and
hiring systems
for corporates.
Kau Poh Moi -
25 years of
experience in
developing
instructional
design and
learning
solutions. Get
them to work
for your
projects!
GO
RECRUITING
!
Do you want to
see your
recruitment
software
behave
intelligent?
If yes, get the
right
recruitment
solution at
BeakWare, to
which we can
integrate both
employee
assessment
solutions and
HR business
intelligence
reporting.
PARTNER
WITH US
You can be a
Partner! We
can serve you
by being the
essential
technological
platform that
you need. With
your HR
expertise and
our
technological
expertise, we
can develop
intelligent HR
software
solutions.
ARTICLE OF
THE WEEK
HR is being
increasingly
required to
play a key
strategic role.
For this, HR
needs to scale
up from its
current
administrative
'doer' role.
Find out how
you can scale
up by
outsourcing
your HR
functions and
focus more on
strategy.
Top of Form
w w w .beakw are
Search
pub-6530464459
5883845843
UTF-8
UTF-8
active
0001
D9XMUo38GVSk2
GALT:#96953B;G
en
Bottom of Form
GET EXPERT
HR ADVICE
Fred Fishback
- 20 years of
experience in
developing
assessment and
hiring systems
for corporates.
Kau Poh Moi -
25 years of
experience in
developing
instructional
design and
learning
solutions. Get
them to work
for your
projects!
GO
RECRUITING
!
Do you want to
see your
recruitment
software
behave
intelligent?
If yes, get the
right
recruitment
solution at
BeakWare, to
which we can
integrate both
employee
assessment
solutions and
HR business
intelligence
reporting.
PARTNER
WITH US
You can be a
Partner! We
can serve you
by being the
essential
technological
platform that
you need. With
your HR
expertise and
our
technological
expertise, we
can develop
intelligent HR
software
solutions.
ARTICLE OF
THE WEEK
HR is being
increasingly
required to
play a key
strategic role.
For this, HR
needs to scale
up from its
current
administrative
'doer' role.
Find out how
you can scale
up by
outsourcing
your HR
functions and
focus more on
strategy.
Top of Form
w w w .beakw are
Search
pub-6530464459
5883845843
UTF-8
UTF-8
active
0001
D9XMUo38GVSk2
GALT:#96953B;G
en
Bottom of Form
GET EXPERT
HR ADVICE
Fred Fishback
- 20 years of
experience in
developing
assessment and
hiring systems
for corporates.
Kau Poh Moi -
25 years of
experience in
developing
instructional
design and
learning
solutions. Get
them to work
for your
projects!
GO
RECRUITING
!
Do you want to
see your
recruitment
software
behave
intelligent?
If yes, get the
right
recruitment
solution at
BeakWare, to
which we can
integrate both
employee
assessment
solutions and
HR business
intelligence
reporting.
PARTNER
WITH US
You can be a
Partner! We
can serve you
by being the
essential
technological
platform that
you need. With
your HR
expertise and
our
technological
expertise, we
can develop
intelligent HR
software
solutions.
ARTICLE OF
THE WEEK
HR is being
increasingly
required to
play a key
strategic role.
For this, HR
needs to scale
up from its
current
administrative
'doer' role.
Find out how
you can scale
up by
outsourcing
your HR
functions and
focus more on
strategy.
"The best companies in the world find a way to manage through turbulent economic
times and take advantage of the opportunities presented," said Rodney Warrenfeltz,
Managing Partner of Hogan. "One of those opportunities is the availability of talent."
Requiring less than an hour for completion, the High Potential Report provides a
turnkey solution to leadership candidate selection. The candidate registers online,
completes the assessments, and the detailed report is emailed to the hiring
manager within seconds of completion.
The High Potential Report summarizes the candidate's assessment results mapped
on the Hogan High Potential Competency Profile. The ratings provide a hiring
manager with quantified analyses of a candidate's potential to meet requirements
of specific business, leadership, interpersonal, and intrapersonal competencies.
Additionally, the report provides hiring process support through a detailed interview
guide that provides competency-related questions to assist with hiring top leaders.
"Great leaders are the key to turning business challenges into competitive
advantages," said Robert Hogan, President of Hogan Assessment Systems. "In
today's economy, the High Potential Report provides a key solution in the pursuit of
leadership talent."
About Hogan
Hogan Assessment Systems is a global personality assessment provider that
focuses on employee selection, leadership development, and talent management.
Hogan specializes in implementing selection systems to identify high potential
candidates for targeted positions and leadership development tools to help
emerging leaders realize their full potential. Hogan's assessments can be
administered in multiple languages and are available a state-of-the-art internet
platform, giving customers accurate feedback within seconds of completion. For
more information visit www.hoganassessments.com.
Students are pleased with the 360 degree survey process. "I chose the survey
participants carefully to assure honest, open feedback," said credit union CEO and
2007 George Fox MBA graduate Barbara Mathey. "Although some of the results
were difficult to see, it was exactly the feedback I was hoping for. The insight gave
me the opportunity to reevaluate and change my approach to more effectively use
my leadership skills and to obtain additional skills where I was lacking."
The Booth Company publishes and administers 360 degree feedback surveys based
on the Task Cycle®, a validated theory of leadership and management roles. Its
comprehensive set of surveys measure the fundamental skills of mission-critical
organizational roles, including executives, first-line and middle managers. The
survey results are compared to continuously updated industry and country norms.
Since 1972 The Booth Company has distributed its surveys and feedback workshops
internationally through corporate universities and an exclusive network of certified
senior executive coaches.