MME 3022 – KEUSAHAWANAN BERSEPADU

ASSIGNMENT 1 - CASE STUDY REPORT

DATUK JIMMY CHOO

NAME : NURUL HIDAYAH BINTI ABDULLAH

MATRIX NUMBER : D20142069332

COURSE : AT47 – COMPUTER AIDED DESIGN TECHNOLOGY

LECTURER NAME : DR NOOR ANIDA ZARIA BINTI MOHD NOOR

SUBMIT DATE : 17/10/2018

 THE RIGHT SHOE CAN MAKE EVERYTHING DIFFERENT

Name : Jimmy Choo Yeang Keat

Biodata :

Born in Penang, Malaysia, in 1948 . He is married to Rebecca Choo and has 2 children ,
Danny Choo and Emily Choo . His father’s name is Choo Kee Yin .

Entrepreneurship Idea :

Choo grew up in a family of shoemakers(cobbler). He handmade his first shoe at the age of
11, in 1959, under his father's expert guidance. "When I first started, my father wouldn't let
me make a shoe," recalled the designer. "Instead, he said: 'Sit and watch, sit and watch.' For
months and months, I did that."

Choo grew up and attended primary school in Malaysia. He then went to university in Britain
and graduated in 1983 from ‘Cordwainers Technical College’ in Hackney, which is now part
of the ‘London College of Fashion’. During his schooling he helped to pay his bills by
working several part time jobs, including a job as a cleaner at a shoe factory.

After graduating in 1986, Choo opened his own little shop and began working in Hackney at
an old hospital building. It did not take long for his master skills and craftsmanship to shine,
as by 1988 he was featured in an eight-page issue in Vogue.
Entrepreneur Milestone :

Following his graduation, Choo opened his first shop in 1986 and ran his business out of an
old hospital building that he rented in Hackney. His unique approach to design and superior
handmade craftsmanship made him an almost instant success as customers took notice.

His early work for high end clients was almost entirely on a commission basis and he labored
over client specific details to match personal design tastes and color schemes.

Choo's original design style and hard work paid off in 1988, when he was featured in an eight
page spread in 'Vogue' magazine. His notoriety received an additional boost two years later
when cultural icon Diana the ‘Princess of Wales’ became a frequent customer.

In 1996, despite his huge popularity, Choo was still running a fairly small and personal
operation that only produced about 20 hand-made pairs of shoes a week. His designs took off
as an international brand when he worked together with the accessories editor for British
'Vogue', Tamara Mellon, to co-found ‘Jimmy Choo Ltd’.

After selling his 50% stake in ‘Jimmy Choo Ltd’ for £10 million in 2001, Choo focused his
work almost entirely on the exclusive ‘Jimmy Choo Couture’ line produced under that label,
even though the company remains under the control of Mellon. ‘The Jimmy Choo Ready-To-
Wear’ line is also Mellon's responsibility, and has recently expanded to include handbags and
other accessories. Choo is no longer involved with the company in an official or design
capacity, and focuses instead on his own work.

In 2000, he received a state award from the Sultan of his native state in Malaysia. This award
bestowed upon him the title of ‘Dato' and commemorates his achievements.

He has received several awards commemorating his status as a notable Malaysian designer,
including recognition as the ‘World's Outstanding Malaysian Designer’ in the 2001 ‘Design
for Asia Awards’.

He was honored with an ‘Order of British Empire’ in 2002, to recognize his services to the
fashion industry in the UK. His shoes have been worn by many members of the royal family.
The factors that contributed to the success and failure of an entrepreneur

I love the idea of couture and its emphasis on creation . there’s where I made my name – in
design – and there’s where I would like to stay

Jimmy Choo

1. An innovative business idea

If you want a shot at surviving, especially in a competitive industry, you need to

determine what sets you apart from the other available options. Clever marketing or an
exciting technology alone won't guarantee that your target customers will be wowed by
what you're offering - you have to offer real value and/or a new experience.

Richard Werbe, founder of micro-tutoring service platform StudyPool, explains his

strategy for coming up with an innovative business idea, saying, "You have to pay
attention to trends. Most people think they have to come up with an entirely original idea,
but you can take current popular trends and build from what you're already seeing out
there, creating an improved service or product."

The market will dictate whether your business will succeed -- nothing else -- and one way
to stack the odds in your favor is to have an innovative product or service that will be
well-received. You don't have to completely reinvent something -- just make it better.

2. The right talent

The long-term success of your business requires that you assemble the right talent to build
your brand. Your team is the company's backbone, and one cancerous person can
completely derail your progress. Whether you are building an on-site team or a remote
workforce, one thing remains the same -- the right talent matched with the same vision
will greatly improve the chances of success.

Kip Skibicki, founder of Top Notch Threads, understands the importance of assembling
an all-star team. "When I started my company, I didn't have a lot of connections, but I
was committed to building a team that shared my vision, along with possessing the
desired experience and know-how for each role," said Skibicki.

Building a business requires a tremendous amount of work during the startup phase. Long
hours and the up-and-down roller coaster ride is much more enjoyable when the entire
team is willing to push hard to accomplish goals and hit milestones together.
3. Network

Building a personal network of like-minded entrepreneurs has several benefits. It gives

you a sounding board for when you have questions or want advice, which is a huge help,
especially in the early stages of a business. As your network grows, so do your resources.

I'm a member of several professional groups and I am constantly networking. Personally,

my network has been a huge part of my success, and seeing how beneficial ts has been led
me to start the Mastermind House, a new virtual networking opportunity for
entrepreneurs.

"Every business, from a large law firm to a small single member startup, can benefit from
having a strong network. As you become more comfortable networking, your network's
size and ability to help you solve problems and make wise business decisions increases. I
highly suggest you carve out time from your schedule to dedicate to networking," advises
Adam Zayed, founding partner of Zayed Law Offices.

4. Hard work

If you're not willing to get your hands dirty and work in the trenches, you might as well
not even start. A lot of potential entrepreneurs have a false sense of what it's really like to
own a business. The media likes to glorify the startup life, but it's not all Lamborghinis
and private planes. You have to be willing to put the work in if you want to be successful.

Before launching the American International English Teachers' Association, Zac Grove
was helping other educational technology startups raise funds and build operations. This
allowed him to learn the industry ropes, later applying this knowledge to his passion
project.

"After working in ed-tech, I realized that my passion in life was launching solutions to
bring about change. I would never have had the confidence to venture out on my own had
I not first paid my dues and learned about building a solid business by working at another
venture," says Grove. Consider developing the skills, insights and experience needed by
working for another company -- it's a viable option that can pay off long-term.
 5. Sales

There is one thing that will quickly prove the viability of your product or service -- sales.
Not only do sales prove you have something viable, but it also injects revenue into your
business, allowing you to grow and avoid

Carlo Cisco is the founder and CEO of Select, a private community that offers access to
exclusive events and promotions at restaurants, hotels, nightlife venues and retailers. In
order for Cisco to create a footprint for his business, he prioritized sales from the
beginning.

"As an entrepreneur, you're constantly selling your vision to current and prospective
employees, partners, investors and advisors," says Cisco. "Know your pitch and practice
relentlessly. You need to be confident pitching one-on-one, to a room of hundreds of
people or to senior executives."

Ideas are great, but without sales to accompany them they will likely fail. Mark Cuban
constantly talks about how success is based on sales. Entrepreneurs who are great at sales
give their business a competitive advantage.

How do I see myself as an entrepreneur ?

I can feel that I has the ability and chances of becoming an entrpreneur . This is because my
family has been running a restaurant before I was born .

I believe one day I will be an entrepreneur as my late father has been encouraging me and my
sibling to start a business to make life better .

Would you take the same career path that the entrepreneur took? Why or why not?

I would like to take the same career part as the entrepreneur I has chosen . But I am not going
to create something new . I am more into service type business .

As I am living in city area , services like laundry management is important . This is because
most city people they dont have the time to do their laundry . I can see a bright future in that
kind of business .
REFERENCES

https://www.biography.com/people/jimmy-choo-20692491
https://www.thefamouspeople.com/profiles/jimmy-choo-5616.php
https://www.entrepreneur.com/article/305688