http://asiatomorrow.

net/

2018 ASIA TOMORROW

GLOBAL PROGRAM
From2018
Seoul and PROPOSAL
PARTNERSHIP Beyond
September 10th – 14th, 2018
Seoul, South Korea

add #316, 9 Sangsangdong, 684 Tongil-ro, Eunpyeong-gu, 03371 Seoul, Korea

website www.underdogs.co.kr | email contact@underdogs.co.kr | tel +82 2 6384 3222
 http://asiatomorrow.net/

About Us - A Social Innovation Startup and Company Builder

‘Underdogs(http://underdogs.co.kr/)’ is the first and leading startup builder in

Korea for social innovation businesses started in 2015. Our founding members
are ‘successful’ social entrepreneurs and business professionals, and our
experiences and professional skills are the biggest assets, together with the team
who develops programs to effectively share these assets with future social
entrepreneurs.

‘Social innovation startup’ is the term we use in Underdogs programme for our
target group—it includes not only social enterprises and social ventures, but also
startups who may be able to create social impact through their businesses. We
work with them to identify their potential social values at early stages and this is
important to us as we do not want to narrow down the ‘potential of a new business’.

We provide incubating program for early-stage social ventures and teams with
innovative ideas focusing on the practical skills and performance, which positions us
as the most intensive and professional business incubator. We also position
ourselves as a company builder, since we support and ‘co-build’ the business and
team we have identified throughout the challenging cycle of starting up a socially
impactful business. Up to 2018, we have worked with over 5,000 future
entrepreneurs, who also form over 200 teams with many of them working in social
innovation sector. 27 teams have successfully launched their own businesses.

We work closely with our local and international partners in building a trusted
network of our program alumni, business mentors and coaches to provide as much
opportunity as possible. We also connect and cooperate with partners in both
private and public sector, as well as other intermediaries and incubators to create
maximum impact and expand the culture of social innovation.

add #316, 9 Sangsangdong, 684 Tongil-ro, Eunpyeong-gu, 03371 Seoul, Korea

website www.underdogs.co.kr | email contact@underdogs.co.kr | tel +82 2 6384 3222
 http://asiatomorrow.net/

What We Do

Our main areas of work in Korea include;

1) Company building of social ventures within the Underdogs Group

2) Incubation program for early-stage social ventures

For the past three years, we have developed a set of effective incubation program
modules for various target groups. We strongly believe these programs have been
effective and impactful because we carry our own experience of incubating social
ventures in the Underdogs Group. We have watched and walked along with them
emerging from a single idea into a real profit making business, and this unique
hands-on experience provides us with insights and wisdom on identifying the
potential business idea and supporting them to grow. As the result, together with
our commitment in providing these supports to wider group, we apply every
knowledge and skills we have to every incubation program we design and deliver.

Our standard incubation program, which usually runs 6-8 weeks on full time basis,
can also be customized based on the specific needs and requirement of the target
group, partners and clients. In any case, we always design our program with a
strong focus on the balanced combination of theory and practice, effective team
building(for sustainability of business), and overall performance.

Context

Networking with Social Innovation Company Builders, Incubators and

Accelerators in Asia

Our value and approaches to social venture incubation have been recognized by our
Korean audience only recently. However, we are growing very fast, and we have
partners and clients more than we can handle hoping to work with us. We thought
this meant something—that there is perhaps more people who will appreciate and
agree with what we do and how we do things, not only in Korea, but also beyond.

add #316, 9 Sangsangdong, 684 Tongil-ro, Eunpyeong-gu, 03371 Seoul, Korea

website www.underdogs.co.kr | email contact@underdogs.co.kr | tel +82 2 6384 3222
 http://asiatomorrow.net/

We also started small projects with other Asian countries. We have had three study
visits from our partners in Hong Kong with a theme of ‘Social enterprises in Seoul’,
and a business training workshop in Indonesia. Our team constantly interacts from
people from other countries who are interested in this area, and the conversation
usually ends with ‘Let’s do something together!’

While there are many networks for social economies, social innovation, and social
enterprises already in place and well-settled, we also find it challenging to be
connected with other social innovation company builders, incubators and
accelerators across Asia. We have not yet come across any particular opportunity
for organizations and companies such as ourselves to sit down together and have an
in-depth discussion. Also, we believe there is much to learn from our experiences
as ‘intermediaries’ in the growing economy.

In this context, we would like to invite you to come to Seoul and participate in
2018 Asia Tomorrow – From Seoul and Beyond,
taking place in Seoul from September 10 -14, 2018.

We would really like to meet, share, and discuss with you on the visions and
challenges, and brainstorm ideas for our future role in the society. We are also
excited to initiate any new collaborative project ideas and programmes developed
from this opportunity!

Visit Us at http://asiatomorrow.net/archives/program/asia-tomorrow-2018-seoul-
and-beyond for more information and links to related articles.

add #316, 9 Sangsangdong, 684 Tongil-ro, Eunpyeong-gu, 03371 Seoul, Korea

website www.underdogs.co.kr | email contact@underdogs.co.kr | tel +82 2 6384 3222
 http://asiatomorrow.net/

2018 Asia Tomorrow – From Seoul and Beyond,

Underdogs would like to invite you to join us

in discussion with Asia’s leading social innovation company builders,
incubators and accelerators, and start building trust with each other.

Date : September 10 - 14, 2018

Venue : Seoul Innovation Park and other hubs in Seoul, Korea

Participants

For a more effective and efficient discussion, we are looking to invite maximum 15
people to join this event, who are;

: Decision makers and/or senior managers in social innovation startup and

company builders, incubators and accelerators, looking to build international
partnerships

: Representatives and/or practitioners from higher education institutions

developing and/or delivering incubating programmes for social entrepreneurs and
startups

: Social economy influencers and policy practitioners who are responsible for
setting up the structure for supporting the sector are also welcome to join

The programme will be delivered in English and Korean, and translation

between these two languages will be provided when necessary. The
participants should have good level of English for discussions and workshop
sessions.

add #316, 9 Sangsangdong, 684 Tongil-ro, Eunpyeong-gu, 03371 Seoul, Korea

website www.underdogs.co.kr | email contact@underdogs.co.kr | tel +82 2 6384 3222
 http://asiatomorrow.net/

Programme

1) Themes and Topics

- Scene setting : understanding the social economy and startup scenes

in each country
- Talks on Korea’s Social Innovation Trends, including Korea’s policy
development and implementation
- Workshops on understanding Korea’s startup incubating programmes
- Visits to leading social enterprises and meetings with social
entrepreneurs
- Action planning session for collaborative projects and future plans
- Public event : selected presentations to share Asia’s social innovation
startup journey so far

2) Programme Outline

Day 1 – September 10th

Social Economy and Startup Scenes in Asia

a. Presentation on ‘Korea’s Social Innovation Startup Trend’

b. Discussion on ‘Key Players on Startup Ecology’
c. Mapping Exercise – Challenges and Opportunities in Asia

Day 2 – September 11th

Field Trip to Seoul’s Startup Incubators and Social Innovation Hubs

a. Tour around Seoul Innovation Park

b. Visit to Seoul Startup Hub including meetings with incubators and
accelerators
c. Visit to Seoul Global Startup Hub and Seongsu Social Venture Valley

add #316, 9 Sangsangdong, 684 Tongil-ro, Eunpyeong-gu, 03371 Seoul, Korea

website www.underdogs.co.kr | email contact@underdogs.co.kr | tel +82 2 6384 3222
 http://asiatomorrow.net/

d. Meetings and discussions with leading entrepreneurs

Day 3 – September 12th

Understanding the Key Factors and Methodology in Incubating Startups

a. Case studies – Korea’s success and challenges

b. Case studies – Other countries
c. Business Model Analysis – What makes a successful business?
d. Workshop on ‘7 Steps Methodology’ – Underdogs Programme Case
Study(1)

Day 4 – September 13th

Understanding the Key Factors and Methodology in Incubating Startups

(cont’d)

a. Workshop on ‘Team Buliding Solution’ – Underdogs Programme Case

Study(2)
b. Case Study - Guidelines for Incubators : Korea, Lessons Learned
c. Public Event - Asia Tomorrow Forum
Organized by Underdogs, the forum invites the participants
representing Asian countries to share the trends of Startups and
Social innovation with Korean public audience, followed by a
networking dinner with key Korean players in the sector.

Day 5 – September 14th

Opportunities and Future Plans for Collaboration

a. Agenda Setting – Challenges and opportunities for ‘Incubators

/Accelerators/Companybuilders’
b. Idea Sharing – what could be done ‘better’ through collaboration?

add #316, 9 Sangsangdong, 684 Tongil-ro, Eunpyeong-gu, 03371 Seoul, Korea

website www.underdogs.co.kr | email contact@underdogs.co.kr | tel +82 2 6384 3222
 http://asiatomorrow.net/

e.g. Collaborative design and delivery of programme, market research

project between countries, more opportunities for networking etc.
c. Action Planning – Group Exercise : What? Who? When?
d. Collective Proposal – Our Promises and Next meeting

: We are also open to hear from you on the topics we cover, and how the
sessions could be effectively organized, so do share with us your ideas
when filling in the application form attached.

Participation Fee
There is no participation fee for the programme, but you are asked to cover costs
related to your domestic and international transportation (i.e. flights), and your
accommodation while in Korea. All other costs including meals and transportation
in Korea will be covered

Accommodation
We have a few options available in walking distance from the main venue, Seoul
Innovation Park, at very reasonable prices and our team will be happy to support you
in providing further information on your accommodation. Please see attached
‘Accommodation at Seoul Innovation Park’.

Visa
If you require a visa to visit Korea please contact the local Korean embassy and
inform us of any documents and/or support we should provide. Please allow
enough time of at least one month for this process just in case.

For Inquiry
http://asiatomorrow.net/archives/program/asia-tomorrow-2018-seoul-and-beyond

Youngjoo Kim
Programme Director / yjkim@underdogs.co.kr / +82 2 6384 3222

Hyunyi Kwon
Programme Manager / hyunyi@underdogs.co.kr / +82 2 6384 3222

add #316, 9 Sangsangdong, 684 Tongil-ro, Eunpyeong-gu, 03371 Seoul, Korea

website www.underdogs.co.kr | email contact@underdogs.co.kr | tel +82 2 6384 3222
 http://asiatomorrow.net/

add #316, 9 Sangsangdong, 684 Tongil-ro, Eunpyeong-gu, 03371 Seoul, Korea

website www.underdogs.co.kr | email contact@underdogs.co.kr | tel +82 2 6384 3222