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DIGITAL AGE
INTRODUCTION
In this chapter we discuss the impact of digital technologies on notions of literacy and
critically explore literacy as normally understood by school curricula (as developing
reading, writing and spelling) in relation to ‘new literacies’ (relating to the production and
reception of digital and multimodal artefacts and representations as social and situated
practices). The chapter also explores related cultural practices of learners in everyday life
and explores their relationship to school-based learning.
OBJECTIVES
By the end of this chapter you will:
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School-based approaches to the teaching of reading, certainly in the UK, have been highly
in uenced by political and policy debate since the so-called Bullock Report, entitled A
language for life, published in 1975 (www.educationengland.org.uk/documents/bullock/),
and have tended to focus on narrowly technical aspects of literacy, in particular the
relationship of phonemes, graphemes and pronunciation rather than on language in the
curriculum and language and communication (see for example the 2009 Rose Report,
www.education.gov.uk/publications/eOrderingDownload/Primary_curriculum_Report.
pdf).
Scholars such as Gunther Kress (2010) argue for the importance of a focus on the
social dimension of reading and writing and their role in meaning making in
communication, which in turn are bound up in changing forms and functions of texts.
Kress (2010, p. 6) enumerates the following four factors:
Kress argues that the consequences of these factors are profound and lead to multimodality,
which requires us to think in new ways about reading and writing, new dispositions
towards the making of meaning with and of texts. Despite the normalisation of new
literacy practices in young people’s everyday life worlds, school still tends to focus on the
reading and writing of traditional texts.
In the Digital Youth Project, Mimi Ito and colleagues (2008) identify a number of
different so-called genres of participation. Ito and her colleagues stress the importance of
new media use by young people for participation in shared culture and sociability and
distinguish day-to-day negotiations with friends and peers and specialised activities
around personal interests (pp. 9–10) and delineate the following genres: hanging out,
messing around and geeking out (pp. 13–34).
They draw the following conclusion from their attempt to understand ‘learning and
participation in contemporary networked publics’:
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■ Participation in the digital age means more than being able to access ‘serious’ online
information and culture; it also means the ability to participate in social and
recreational activities online (p. 35).
■ In addition to economic barriers, youth encounter institutional, social, and cultural
constraints to online participation (p. 36).
■ Networked publics provide a context for youth to develop social norms in negotiation
with their peers (p. 36).
■ Youth are developing new forms of media literacy that are keyed to new media and
youth-centred social and cultural worlds (p. 36).
■ Peer-based learning has unique properties that suggest alternatives to formal
instruction (p. 36).
The last point in particular is echoed strongly in the work of James Paul Gee, who coined
the term ‘passionate af nity-based learning’ which, according to him, occurs ‘when
people organise themselves to learn something connected to a shared endeavor, interest
or passion’ (www.jamespaulgee.com/node/50).
Important questions arise about the literacy practices prevailing in the context of such
technology-mediated and media-orientated activities, and the extent to which traditional
approaches to the teaching of reading and writing in school are helpful and relevant in
relation to them. For a detailed discussion, see Pachler and Bachmair, forthcoming.
One very popular literacy practice of young people with new media is text messaging,
but it is one which, according to a number of commentators in the popular press, is
‘ruining our language’: ‘they are destroying it: pillaging our punctuation; savaging our
sentences; raping our vocabulary’ (John Humphrys, 2007, in the Daily Mail, www.
dailymail.co.uk/news/article-483511/I-h8-txt-msgs-How-texting-wrecking-language.
html). It is interesting to note that academic research actually found ‘repeated positive
relationships between use of text register language and traditional literacy skills, as
measured through standardized tests and assessments’ (Plester and Wood, 2009, p. 1108;
see also Wood et al., 2011).
In his research, Charles Crook (2012) shows that the relationship between traditional
and new literacies is far from straight forward and that they pose considerable challenges
for teachers and schools. He argues that the social and cognitive practices young people
develop around Web 2.0 use, including text production and reception, are contingent and
that tensions exist between the ambitions and expectations between cultures of media use
in and out of school. Crook’s data suggests that the strongly ‘textual bias’ of academic
disciplines is misaligned with ‘multi-modal literacies’ of Web 2.0. And Crook highlights
three issues that cause tension: service blocking by schools; technology as reward; and
differential in the ‘Web 2.0 readiness’ of students (p. 75).
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shorter texts of various kinds) or of the letter remain linked more with paper-based media
such as the book; newer genres such as email, blog, tweet are linked with screen-based
media.
It seems clear that in pedagogic settings both traditional and new forms of ‘writing’
need to be taught. The forms used by the social and economic elites need to be fully
available to all those who go to school, so that for them access to all areas of social and
economic life remain open; or if anything, are taught much more effectively than hitherto.
At the same time, the new forms, which are by now normal, and ‘naturalised’ even, for
the younger generation will need to become part of the normal literacy curriculum. That
of course is a much more dif cult demand to meet: not enough is as yet securely known
about these forms. We do not know what genres exist and what their affordances are nor
what their epistemological effect will be on the various curricular entities of the overall
school curriculum. At the same time the new forms of representation, the media, as much
as social conditions, are in a constant process of change. It is not possible, in reality, to
focus on writing alone in the way it has been done for many decades. Nevertheless, here
we make some comments on writing as it is and is developing.
The ‘monomodal’ text, as noted, has a precarious existence. It lives on as handwritten
notes, as simple instructions or notices – e.g. ‘no smoking please’ – right up to complex
narratives; though as pointed out earlier and in the next section, increasingly, as the
written elements/components of multimodal texts of various kinds and in a variety of
media. In schools a protected ‘biotope’ exists, still: here conceptions of writing, and with
them writing tasks, often continue, much as they might have been some three or four
decades ago. Here are two examples for university entrance level examinations. These
give what are in fact quite speci c instructions for the generic form of the texts to be
produced.
Example 1
Provide a summary of the core statements of the attached text [a newspaper-article] and
state your position in regard to the several claims […].
Example 2
Analyse the following extract from the speech of […]. Make detailed comments on the
content, the linguistic-rhetorical and argumentative shaping and the intentions of the
author. Discuss, starting from a de nition of the concept ‘culture’ […].
What has changed within the traditional pedagogic approach is that more attention is
being given to the teaching of formal aspects of texts – forms of genre, for instance. In
part this is a response to the result of tests comparing performance in ‘literacy’
internationally. In part it is a response – though not usually recognised as such – to the
profound changes in the interest of young people in the different forms of representing,
which becomes evident in their lesser interests in ‘schooled literacy’.
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The ‘New Literacies’ (e.g. Lankshear and Knobel, 2006, 2008; Coiro et al., 2008)
attempt to describe these changes at the level of texts as much as at the level of the agents
and their making and uses of these texts. In the process, the concept of ‘literacy’ – initially
applied to (the mode of) writing – is being extended to other modes of communication.
This leads to a situation where it is becoming even less clear what the term can usefully
be taken to mean (e.g. Böck and Kress, 2010).
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literary and artistic contexts, reuse is considered as a sort of homage to the source, which
does not need to be referenced; here it is understood that intertextuality (Kristeva, 1980)
activates readers’ background knowledge, while readers’ recognition of the implicit
intertextual reference is part of their enjoyment of the text.
Finally, sign making through reuse foregrounds abilities such as pragmatic meaning
making and editing rather than semantic meaning making and design from scratch. Every
text reused in another context undergoes inevitably a shift in meaning; hence, rather than
making meaning of the text as is, at a solely semantic level, communication through
recontextualisation requires sign makers to be able to foresee the pragmatic effects of the
copied text as will be resigni ed by virtue of its relation with the new context. Besides,
and also in consequence of that, sign makers need to be able to adjust and re ne the
selected text, possibly together with further co-text, according to the new communicative
purposes for which it is reused (Adami, 2011).
Such a changed semiotic landscape opens compelling questions to educational
contexts, such as:
Here it is argued that the above questions can nd some initial answers by problematising
copy-and-paste in the curriculum, instead of seeking to ban it.
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SUMMARY
In this chapter we have tried to show how literacy practices are changing in everyday
life as a consequence of technological transformations and the normalisation of
powerful handheld computing devices and attendant applications and services. We
have also considered some of the implications of these developments for teaching and
learning.
REFERENCES
Adami, E. (2011) ‘In defence of multimodal re-signi cation: a response to Håvard Skaar’s “In
defence of writing”’, Literacy 45(1): 44–50.
2012a ——(2012) ‘The rhetoric of the implicit and the politics of representation in the age of copy-and-
paste’, Learning, Media and Technology 37(2): 131–44.
2012b ——(forthcoming) ‘Mashing genres up, breaking them down: literacy in the age of copy-and-
paste’, Linguagem em Foco/Language in Focus.
Bennett, K. (2011) ‘Plagiarism reassessed: a culturalist take on academia’s cardinal sin’, The
European Messenger 20(1): 74–7.
Bezemer, J. and Kress, G. (2010) ‘Changing text: a social semiotic analysis of textbooks’, Designs
for Learning 3(1–2): 10–29. Available at: http://jeffbezemer. les.wordpress.com/2011/11/
d _0102_10_bezemer_kress.pdf (accessed 10 May 2013).
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township’, in A. Creese and A. Blackledge (eds), Heteroglossia as Practice and Pedagogy, New
York: Springer.
Böck, M. (2012) ‘Lesen und Schreiben als soziale Praxis. Jugendliche und Schriftlichkeit’ in F.
Eder (ed.), PISA 2000. Nationale Zusatzanalysen für Österreich. Münster: Waxmann, pp. 9–58.
Böck, M. and Kress, G. (2010) ‘Soziale Kontexte der digitalen Kommunikation und Probleme der
Begrif ichkeiten: “New Literacy Studies”, “Multiliteracies” und “Multimodality” als Beispiele’,
Medienimpulse 4. Available at: http://ww.medienimpulse.at/articles/view/271.pdf (accessed 10
May 2013).
Coiro, J., Knobel, M., Lankshear, C. and Leu, D. (eds) (2008) Handbook of Research on New
Literacies, New York: Routledge.
Crook, C. (2012) ‘The “digital native” in context: tensions associated with importing Web 2.0
practices into the school setting’, Oxford Review of Education 38(1): 63–80.
Hartley, J. (2007) ‘There are other ways of being in the truth: the uses of multimedia literacy’,
International Journal of Cultural Studies 10(1): 135–44.
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