PROJECT REPORT

BIRLA SUNLIFE ASSET MANAGEMENT COMPANY

5/21/2009
IBS
ABHISHEK TRIPATHI
08BS0000136
 AN PROJECT REPORT
ON

“MUTUAL FUND AS A TOOL OF FINANCIAL PLANNING”

IN

BIRLA SUN LIFE ASSET MANAGEMENT COMPANY

PUNE

An Interim Report submitted in partial fulfillment of the requirement for the award of the
degree of Master of Business Administration

By

Abhishek Tripathi
08BS0000136

Under the esteemed guidance of

Prof. Ravi Chhabra

IBS, PUNE

ICFAI BUSINESS SCHOOL

PUNE
 ACKNOWLEDGEMENT

With regard to my Project with Mutual Fund I would like to thank each and every one who

offered help, guideline and support whenever required.

First and foremost I would like to express gratitude to my company guide of Birla

AMC Mr. Kapil Mantri, Axis Bank Relationship Manager Mr. Ramesh and other staffs for

their support and guidance in the Project work.. I am extremely grateful to my guide, Prof.

Ravi Chhabra for their valuable guidance and timely suggestions.

I would also like to extend my thanks to my friends for their support specially, Mr.

Akhil Sharma officer HDFC Ergo & Mr. Parveen Harit consultant, Operations Head, Wipro.

And lastly, I would like to express my gratefulness to the parent’s for seeing me through it all.

ABHISHEK TRIPATHI

DECLARATION
I hereby declare that this Project Report entitled “THE MUTUAL FUND AS A TOOL OF
FINANCIAL PLANNING” in BIRLA AMC submitted in the partial fulfillment of the
requirement of Master of Business Administration (MBA) of ICFAI BUSINESS SCHOOL,
PUNE is based on primary & secondary data found by me in various departments, books,
magazines and websites & Collected by me in under guidance of Prof. Ravi Chabbra.

DATE: ABHISHEK TRIPATHI

MBA

Enrol. No. 08BS0000136

Table of Contents
S.No. Topic Page No.
1. Abstract 1
2. Introduction to Mutual Fund 3
3. Categories of Mutual Fund 6
4. Risk v/s Return 13
5. Pros & Cons of Investing in Mutual Fund 15
6. Mutual Fund Industry in India 17
7. History 17
8. Guidelines of the SEBI for Mutual Fund 20
companies

9. Distribution Channels 20
10. Measuring and Evaluating Mutual Fund 22
Performance

11. Concept of benchmarking for performance 27

evaluation

12. Financial Planning approach for investors 28

13. Portfolio Analysis Tools 36
14. Company Profile 41
15. Objectives of the Study 48
16. Scope of the Study 48
17. Research Methodology 49
18. Limitation 50
19. Analysis & Interpretation of the Data 52
20. Findings 69
21. Conclusion 71
22. Suggestions and Recommendation 73
23. Attachments 75
24. Bibliography 78