MAKE YOUR NETWORK SMARTER

Axis Software Strategy

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 Introduction

8 Application Development Partner (ADP) program

¬ ADP program is a huge success
¬ More than 280 partners world-wide
¬ Still growing!

8 ADP develop applications

¬ For the professional and high-end market
¬ For specific vertical markets, e.g. retail

8 ADP complement Axis by presence on local

markets and by special solutions to meed
customers demands
8 Axis Camera Station (ACS) targets the general
professional security market

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 Positioning of Axis Camera Station

ADP High-end

Professional

ACS

Consumer

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 Positioning of Axis Camera Station
Bank and Finance

Transportation

Manufacturing
Government
ADP solutions for
Education

vertical markets
Retail

ACS

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 Axis offering

8Axis Camera Station

¬ General security surveillance software
¬ Max 25 cameras per server

8ADP solutions
¬ High-end applications
¬ Unlimited number of cameras
¬ Distributed applications
¬ Solutions for vertical markets

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 Q&A

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