According to Karen Bennett:

The discourse has to be clear and coherent

It means that we have to avoid repetition because something is coherent when we can
move easily from one sentence to another and understand it as an integrated whole
rather than separated sentences.

The language must be impartial and objective

As it says impartial and objective means that the bearing of each sentence upon what
precedes shall be explicit and unmistakeable, and give factual information.

The text has to be hierarchically organised into sections with a clear introduction,
development and conclusion
Organization plays a major role, it gives us an order so it is easy to understand we can
use it not only in writings but also in spoken language as in this case, by giving an intro,
development and conclusion to understand what we say.

The prose must be lucid, economical and precise

In other words perspicuous is an adjective which define this part, lucidity has an
important part here.

Vagueness and verbosity must be avoided

In order to make it concise and clear, fully oriented to be objective that is why they
must be avoided

Impersonal structure, including use of the passive and nominalised forms are
preferred
Passive gives a sense of formality instead of using informal language.

And material and existential processes tend to dominate, reflecting a

preoccupation with statements of fact and descriptions of actions.

These principles may be summed up as follows: the discourse needs to be above

all clear and coherent, and based upon a structured rational argument supported by
evidence; the language should be generally impartial and objective, with fact clearly
distinguished from opinion, and there should be general caution and restraint about all
claims made; current theory will be incorporated through citation and referencing. The
text should be organized into sections with a clear introduction, development and
conclusion, each of which should be subdivided into paragraphs, and there will be a
hierarchical organization on all these levels (general statement of theme followed by
development, etc). In terms of style, the prose should be lucid, economical and precise,
avoiding vagueness, verbosity and circumlocution, and will make use of complete
sentences with straightforward syntax. Impersonal structures, such as the passive and
nominalized forms, will predominate in many disciplines, and there will be an absence
of figurative language (though this is less marked in the humanities), allowing the focus
to fall firmly upon the object of study. There will also be a predominance of material or
existential processes, reflecting a preoccupation with statements of fact and descriptions
of actions.
Here is an extract of this wonderful book