ASSIGNMENT 2 (CAROLINAS HEALTHCARE SYSTEM)

SEMESTER A181

2018 / 2019 SESSION

COURSE CODE : BKAM 3073

COURSE NAME : ENTERPRISE STRATEGY

GROUP :A

PREPARED BY:

NURATIKAH EMILIA BT OTHMAN (243084)

AISYAH BINTI AHMAD HASAN SHAMSURI (243231)

PREPARED FOR:

DR HAZELINE BINTI AYOUB

SUBMISSION DATE:

31st OCTOBER 2018

CASE B: Carolinas HealthCare System: Consumer Analysis

1) Why has Carolinas HealthCare System (CHS) invested in DA?

There are many groups within CHS that handled analytic, but most were tied to a

particular business, function, or geography with no integration. CHS leaderships

believed the system could move beyond its current analytics-related key performance

indicators (KPIs) to include data in key decisions that would change patient care and

save money over the long term. CHS has invested in DA because DA had achieved

three key results which it collected and handled vast amounts of data efficiently, it

created a data governance, and it helped shift the organization away from an anecdotal

culture to an evidence-based one.

Apart from that, DA had launched a number of successful pilots that covering a

variety of medical conditions, geographies, and functional capabilities. DA’s capacity

was devoted to providing tools to support CHS-affiliated hospitals in delivering, best-

in-class healthcare to patients, although, over time, DA also developed analytical tools

for evidence-based population health management, personalized patient care, and

predictive modeling. The success criterion for DA was to improve outcome, rather

than increase the size of CHS.

Other than that, deploying analytics could help improve outcome for work that

was previously considered nonstandard. Many saw the potential for DA to become an

additional revenue stream by outsourcing its analytics services to third parties in the

future. Because of that, CHS invested in DA.

2) How successful has DA been so far? Why?

DA in CHS has played an important role in the communication strategy, since

improving quality of outcomes often required engaging the patient to change his or

her behavior. CHS believed the key to DA’s success was a continuing commitment to

build strong relationships with the physicians and nurses. Besides that, the data DA

used was collected at many points of care through the CHS networks. DA has helped

to assess what each opportunity would be worth. Patient data could be used to support

investment decisions, such as surgical devices to purchase, since patient data

contained information on the quality of outcome.

After DA launched, CHS received more than twice as many requests as it had

capacity to accept. DA created an advisory board for issues related to effectiveness,

priority setting, and other key focus areas. CHS created s priority-setting process for

developing predictive analytics. DA sought outside partners to improve the breadth

and quality of its data. Lastly, this approach allowed the hospital system to focus

limited resources on high-risk patients to improve their outcomes and their health

status.

3) What are Dulin’s most challenges going forward?

One of the Dulin’s responsibilities was managing DA’s internal customer, whose

demand for analytics quickly stripped the team’s capacity. Although CHS leadership

was interested in exploring external business opportunities that could potentially turn

DA2 into source of profit for CHS. However due to high demand from internal,

Dulin’s faced challenges in going forward due to the high internal demand from the

internal requirements. Hence it’s constraint Dulin’s ability to test DA2’s capabilities in

the external market.

 Another challenged faced by Dulin’s is to generate lots of insights through

interactive reports and translate it into actionable items. Engaging with clinicians to

ensure that data from the predictive model improved their workflow became the

upmost focus for Dulin.

4) Which organization are the best place to provide integrated data management

for individual patient?

The organization that can be the best place to provide integrated data management for

individual patient is IBM Watson Health. It is because the company are meant to help

physician, researcher, insurers and patient use big data, analytical and mobile

technology to achieve better health outcome. IBM provided the data infrastructure

which could incorporate clinical, claims, and financial data to support the analytics.

Hence IBM is the best organization to provide integrated data management for

individual patient.