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The Impact of Multimedia on Society, An Overview By: William Williams, Marta Merlino-Calvert, Jamie
Crider, Tanisha Lee Company Name: LCCW Module 2, Week 2 August 2002 Multimedia is one of the
fastest growing areas of technology. Multimedia is simply defined as a combination of text, graphics,
animation, video, and sound to communicate information. Multimedia has several benefits and uses. A
few of the benefits of multimedia are: 1) Flexibility, 2) Interactivity (the amount of control the user has
over the presentation of information), 3) Attention-getting, and 4) Integration of different types of
information (hopefully, to make the information easier to understand). A few of the uses of multimedia
are: 1) Business, 2) Government, 3) Consumer Marketing, 4) Communication, and 5) Education. “The
term multimedia became a buzzword in computer-related fields in 1993…”
(http://fiat.gslis.utexas.edu/wyllys/multmed/mm03.html#multimedia%20history), but multimedia was
used in various fields long before the term became popular. In education, especially, multimedia was
used to help educate students, but the term meant the use of movies, slideshows, audiocassettes, etc.
Today that definition has been greatly expanded. The history of multimedia is a history of technology
and engineering. Multimedia’s history is quite varied beginning with early man and cave drawings, to
the ancient wonders of the world and continuing today with new technological advances developed and
announced daily. Major advancements in technology and multimedia have changed the way society
does business. Multimedia has allowed the movement of commercial TV to the Internet and TV-quality
commercials available on websites. In addition, television itself has changed with many multimedia-type
presentations being used in all areas. Newspapers have gone digital by posting versions of their black-
and-white print to the Internet. Book distribution has been changed with the creation of book-by-
demand websites. This makes it possible for authors, who might never have been published in black-
and-white, to get published. Digital films are being distributed through the Internet. If you listen to
music on the radio, DJs talk about the music being played through the computer system they are using.
Ever have a diagnostic medical test done? Technology and multimedia are everywhere. Many new
businesses have been created that only do business on the Internet. Businesses such as Travelocity, E-
bay, Napster and others have made and lost millions of dollars trying to do business only through
Internet access. Many other companies such as LL Bean, Best Buy, and Fidelity (Investments) have very
successful marketing tools in websites. It is almost unthinkable to have a business without a website,
anymore. The educational use of multimedia is probably the area that teachers are most concerned
with. Educational multimedia is rapidly increasing. Its power to present information in ways not
previously possible and its integration of resources allows for the creation of rich learning environments.
We, as teachers, are teaching a generation raised on video games, arcades, and

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The Impact of Multimedia On Society, An OverviewBy: William Williams, Marta Merlino-Calvert, Jamie
Crider, Tanisha Lee Company Name: LCCW Module 2, Week 2 August 2002 music television. Multimedia
allows a teacher to grab and hold a student’s attention by transforming information into a game or
music video making the subject more interesting. Not only has multimedia changed the way teachers
present information to students, multimedia has changed the way students learn. Long-distance classes,
Satellite classes and Internet-only classes have become prevalent in all areas of education. Look at our
own TATC courses. It only takes a computer and Internet access to gain access to just about any piece of
information these days.

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The Impact of Multimedia On Society, An OverviewBy: William Williams, Marta Merlino-Calvert, Jamie
Crider, Tanisha Lee Company Name: LCCW Module 2, Week 2 August 2002 Resources & References
Multimedia - From Wagner to Virtual Reality(www.artmuseum.net/w2vr/contents.html) This site
chronicles the history of multimedia and its future implications in collaboration with the ArtMuseum.net
project. It presents an introduction to multimedia containing “its history, evolution, definition, and
impact on art, technology, and culture”. It also presents overviews of selected pioneers and key
concepts that “reveal the elusive nature of multimedia”. This project builds upon a book published by
W.W. Norton & Co. It serves as a valuable resource for teachers, students, and even critics. This is an
excellent resource site. Submitted By: Tanisha LeeGreat Moments in Multimedia
History(http://home.earthlink.net/atomic_rom/moments.htm) Presents a chronology of the origins and
evolution of modern multimedia. Begins in 15,000 BC and ends in 2000, with various web sites
referenced throughout. Submitted By: Tanisha LeeThe History and Development of
Multimedia(http://www.ucalgary.ca/edtech/688/hist.htm) This site tracks the development of
multimedia from the beginning with the printing press to the present including the WWW. A timeline is
included that breaks down the various inventions created and is based on five themes or areas within
multimedia which include Visionaries, Text: Processing & Software, Computers, Audio &
Communication, and finally Video and Animation. Submitted By: Tanisha LeeMultimedia and
Telecommunications, 1997-2002: Perspectives and
Recommendations(http://www.gslis.utexas.edu/wyllys/multmed/mm03.html) Presents an excellent
overview, definition and brief history of multimedia. Submitted By: William Williams A Short History of
Multimedia
Systems(http://www.cs.sfu.ca/CourseCentral/365/li/material/notes/Chap1/Chap1.html#History)
Presents a short history of multimedia systems. Submitted By: William WilliamsA Brief History and
Definition of Multimedia(http://strategis.ic.gc.ca/SSG/it05634e.html) Presents a Canadian view and
definition of multimedia. Submitted By: William Williams

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The Impact of Multimedia On Society, An OverviewBy: William Williams, Marta Merlino-Calvert, Jamie
Crider, Tanisha Lee Company Name: LCCW Module 2, Week 2 August 2002 Resources & References
Status & Brief History of Web
Multimedia(http://hotwired.lycos.com/webmonkey/98/17/index0a.html?tw=multimedia) Presents the
status, history, and some current issues in multimedia on the web. Submitted By: Jamie Crider
Multimedia Engineering.Com(http://www.mediaeng.com/mmevolution.html) This site contains a short
definition and history of multimedia on the homepage. In the resources area this site gives brief
summaries of items that let to current day multimedia equipment. This is an interesting site to
investigate. Submitted By Jamie Crider Internet: Past, Present,
Future(http://www.vissing.dk/inthist.html) The Internet, one of the most phenomenal inventions in
multimedia communication, is the main focus of the site. It chronicles the past, present, and future of
the WWW. It highlights why the military created the Internet and why. If Sputnik rings a bell, you’ll be
very interested to know how it played a major role in sparking the creation of the Internet. Submitted
By: Jamie Crider Biography in the Age of
Multimedia(http://aol.factmonster.com/ce6/ent/A0856921.html) Reading biographies in books has
become a thing of the past as this article discusses. With the emergence of multimedia, people are
watching interviews on the Internet, television, and other multimedia devices. Many will argue, but this
site details the biography in the age of multimedia and its importance. Automakers Biggest Users of
Online-Rich Media Forms(http://www.adage.com/news.cms?newsId=35670) How do automakers and
multimedia go hand and hand? Well, from this article, you’ll find out that the auto industry is on of the
biggest users of online rich media forms to advertise and make profit in their industry. With the
innovations in multimedia, a trip to the car lot is obsolete. Convergence of
Multimedia(http://is.gseis.ucla.edu/impact/s94/students/frax/frax_midterm.html) This site takes a
closer look at the consumer and the marketer in the field of multimedia. It also discusses the supply and
demand for multimedia products as a result of various underlying marketing tools such as videos, films,
etc.

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The Impact of Multimedia On Society, An OverviewBy: William Williams, Marta Merlino-Calvert, Jamie
Crider, Tanisha Lee Company Name: LCCW Module 2, Week 2 August 2002 Resources & References
Adam’s Multimedia
Tutorial(http://hotwired.lycos.com/webmonkey/multimedia/tutorials/tutorial3.html) This is an
excellent site for the newcomer to multimedia. It houses several lessons and how to’s in using various
multimedia creation tools such as RealFlash, RealVideo, RealAudio, etc. It also charts a brief history of
multimedia and discusses the current state of multimedia all with the help of Adam Powell, CEO of
Angry Coffee. Multimedia Support Formats in Personal
Computing(http://www.suite101.com/article.cfm/1567/74177) This site provides a brief history of
multimedia support formats from Microsoft’s Video for Windows (VFW) to Apple’s Quick Time (QT). It
goes on to discuss the lack of format standards for multimedia over the years. It also explains how AVI
and MPEG-1 formats evolved. History of Multimedia
Systems(http://www.cs.cf.ac.uk/Dave/Multimedia/node8.html) This site breaks down the important
innovations in computing and multimedia dating from the beginnings of mass communication and the
newspaper. Jessamy Brown. “E-mail tells shoppers what's in store”. Fort Worth Star-Telegram.Sunday,
August 11, 2002, page 12BB. This article is from the Star-Telegram, Sunday, August 11, 2002. It can be
found for a limited time at the url:
http://www.dfw.com/mld/startelegram/news/local/states/texas/northeast/3841443.htm

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The Impact of Multimedia On Society, An OverviewBy: William Williams, Marta Merlino-Calvert, Jamie
Crider, Tanisha Lee Company Name: LCCW Module 2, Week 2 August 2002 Company Roles Group Leader
& Chief AnalystMarta Merlino-Calvert Introductory Researcher & CompositionJamie Crider History
Researcher & CompositionWilliam WilliamsResource Researcher & CompilerTanisha Lee