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R12 New Functionality with Fusion Intelligence, our


Latest Release of Business Analytics

Bill Giovinazzo
(Joe-vin-not-so)
Oracle Corporation
The Evolving Role of BI

© 2006 Oracle Corporation – Proprietary and Confidential


Advanced Analysis Often Spans
Heterogeneous Data Sources

HR / Workforce
Customers Suppliers

Procurement
Distribution

Operations
Marketing

Finance
Service

Sales
Customers Suppliers

Customers Suppliers

How does call center agent tenure, training, & compensation


affect efficiency and cross-selling performance?

How does supplier performance impact customer satisfaction


and revenue?

How do I proactively manage risks of my receivables portfolio?

© 2006 Oracle Corporation – Proprietary and Confidential


The traditional problem

DASHBOARDS
• “Visible”

“PLUMBING”
• “Under the Surface”
• Mappings to multiple applications
and data transformation all take
expertise and time

Oracle is uniquely qualified to solve this problem:


DELIVER BETTER INSIGHT TO CUSTOMERS’ DIVERSE ENVIRONMENTS

© 2006 Oracle Corporation – Proprietary and Confidential


Enabling the Insight-Driven Enterprise

1. Empower Everyone – Every person is provided with relevant,


complete information tailored to their role.

2. Provide Real-time Intelligence – Deliver insight that predicts


the best next step, and deliver it in time to influence the
business outcome

3. Use Insight to Guide Actions – lead people to take action


based on facts to optimize decisions, actions and customer
interactions

Becoming an insight-driven enterprise will drive the next level of


value creation and competitive advantage for organizations.

© 2006 Oracle Corporation – Proprietary and Confidential


Oracle BI Applications
Multi-source Analytic Apps Built on BI Suite EE
Proactive
Interactive Reporting & Ad-hoc Disconnected MS Office Web
Detection
Dashboards Publishing Analysis Analytics Plug-in Services
and Alerts

Service & Order


Supply Human
Sales Contact Marketing Management Financials
Chain Resources
Center & Fulfillment
Oracle BI Applications

Oracle BI Apps • Common Enterprise Information Model


built on • Prebuilt Hierarchies, Drill Paths, Security, dashboards, reports
Oracle BI EE Suite • Based on industry and analytic best practices

IVR, ACD, CTI


MS Excel
Packaged Universal Other Data Sources
ETL Maps Adapters

© 2006 Oracle Corporation – Proprietary and Confidential


Oracle Financial Analytics
Comprehensive View of Financial Performance
General Ledger & Profitability Analytics
Incorporates detail-level general ledger transactions and cash flow analysis
across locations, customers, products, sales territories, distribution channels,
and business units.

Identifies the customers and transactions that are providing maximum profits
by product, location, department, and geographic detail. When combined with
Marketing Analytics, it enables analysis of Campaign ROI and assists in
customer segmentation.

Payables Analytics
Provides visibility into payments due to suppliers and expense line detail so
managers can manage cash outflows and control expenses. When combined
with Supply Chain Analytics, it allows full procurement analysis from
Requisition to Check.

Receivables Analytics
Monitors collections processes to show what customers buy and how they
pay, enabling managers to identify overdue balances and other receivables
bottlenecks. When combined with Oracle Sales Analytics and Oracle Order
Management & Fulfillment Analytics, it enables more efficient management of
the entire Lead to Cash process.

© 2006 Oracle Corporation – Proprietary and Confidential


Oracle Supply Chain Analytics
Complete solution for entire supply side operation

Procurement and Spend Analytics


Increase visibility into direct and indirect spend, product delivery
schedules, payment and employee expenses. Reduce spend through
demand aggregation and strategic sourcing initiatives.

Supplier Performance and Supplier Payables


Understand and track cycle times, supplier price performance and score
carding, delivery performance, and product receipt quality. Decrease
costs, procurement cycle times, minimize working capital.

Inventory Analytics
Incorporate analysis of the inventory held by an organization, bill of
materials, inventory movements in, out and through production or storage
location, and better understand customer and supplier returns. Optimized
Inventory levels, maximize customer sales through product availability.

© 2006 Oracle Corporation – Proprietary and Confidential


Oracle Order Management and Fulfillment Analytics
Complete solution for gaining insight into the Order to Cash process

Order Management Analytics


Foundation application module that provides insight into critical Order
Management business processes and key information, including Orders, Invoices,
G/L Revenue, sales effectiveness and customer scorecards.

Order Fulfillment Analytics


Provides complete analysis of every step in the back-office sales processes
from Order to Cash, enabling companies to respond more quickly to customer
issues and resolve them before they become problems.

…add Oracle Sales Analytics for complete Contact to Cash

Oracle Sales Analytics


Analyze pipeline opportunities and forecasts to determine actions required to meet
sales targets. Determine which products and customer segments generate the
most revenue and how to effectively cross-sell and up-sell. Understand which
competitors are faced most often and how to win against them.

© 2006 Oracle Corporation – Proprietary and Confidential


Oracle HR Analytics
Driving Return on Human Capital Investment

Compensation Analytics
Increase performance of organization by understanding and leveraging pay
and performance relationship. Decrease costly compensation errors.

Operations & Compliance Analytics


Reduce cost and time associated with compliance reporting. Increase
employee satisfaction and retention by managing overall profile and
background of workforce. Drive lower HR costs through reduced recruiting and
terminations
Objectively assess HR organization’s performance on periodic basis. Drive
HR to more strategic role in organization by showing return on HR investment.

© 2006 Oracle Corporation – Proprietary and Confidential


Oracle Sales Analytics
Complete solution for entire sales cycle

Sales Analytics
Analyze pipeline opportunities and forecasts to determine actions required to meet
sales targets. Determine which products and customer segments generate the
most revenue and how to effectively cross-sell and up-sell. Understand which
competitors are faced most often and how to win against them.

Usage Accelerator Analytics Option


Add-on to Sales Analytics empowers front line managers with the information
needed to effectively manage their team’s usage. Removes the ambiguity and
focuses users on the information they need to maintain.

© 2006 Oracle Corporation – Proprietary and Confidential


Integrated Enterprise Analytics Data Model

HR / Workforce
Customers Suppliers

Procurement
Distribution

Operations
Marketing

Finance
Service

Sales
Customers Suppliers

Customers Suppliers

Features: Benefits:
• Conformed dimensions • Enterprise-wide business analysis
• Transaction data stored in most (across entire value chain)
granular fashion • Access summary metrics or drill to
• Tracks full history of changes lowest level of detail
• Prebuilt and extensible • Accurate historical representations
• Built for speed

© 2006 Oracle Corporation – Proprietary and Confidential


What Customers Are Achieving

Deployed to 800 users in under 90 days


Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics

Deployed to 3000+ users in 3 months


Sales Analytics

4 months from decision to live for 1200 users


Pharma Analytics

Live in 100 days, 6500 users


Sales and Marketing Analytics

“Having had experience of Siebel Business


Analytics, I can vouch that it can be
deployed as rapidly as they claim...It is a
product that really delivers.”

© 2006 Oracle Corporation – Proprietary and Confidential


D E M O N S T R A T I O N

Oracle BI
Applications

© 2006 Oracle Corporation – Proprietary and Confidential