Seminar 6.

5 Hours CPD

1-day Workshop on
for Professional Engineers
registered
with BEM with full

Strategic Planning
attendance
Ref: IEM10/S’WAK/116/W

Date Venue
17 May 2010 No. 16 Ultimate Professional Centre (UPC), 3rd Floor,
Jalan Bukit Mata, Kuching
Time Contact
9:00am – 5:00pm IEM Secretariat: (082) 428 506 Fax: (082) 243 718
E-mail: iemsarawak@gmail.com Website: www.engineersmalaysia.com

About the Course

Organizations use strategic planning to understand competitive forces and to develop competitive advantages. The magnitude
of this challenge is greater today than it has been historically. A new competitive landscape is developing in the 21st century as a
result of technological revolution and increasing globalization and de-regulation.

The strategic planning process helps organizations identify what they intend to achieve and how they will do it. In this regard, the
strategic planning workshop will help participants to chart the way forward for the organization so that it achieves a strategic
competitive advantage over its competitors.

Participants are expected to prepare, review, analyze, study, discuss and present so as to come up with a concrete workable
plan, and also to enhance their communication and leadership skills.

Course Objective
To understand the strategic planning process through the use of tolls and case studies

Profile of Speaker

Campbell Apau BEng (Hons),(UMIST, UK), MBA (UiTM)

Campbell Apau is the principal consultant of Prime Mover Consultants, a firm he founded in April 2001. He is a registered
consultant, speaker, and trainer for the Centre for Modern Management (CMM), Malaysia Productivity Corporation (MPC),
Sarawak Forestry Corporation Sdn. Bhd., and the Construction Industry Development Board (CIDB). Campbell conducts training
and consultancy services to private companies and governments. He has conducted many training programs throughout
Sarawak, Sabah, Singapore and Negara Brunei Darussalam. He is also a registered Environmental Impact Assessment (EIA)
consultant with the Natural Resources and Environment Board (NREB), Sarawak. In addition, Prime Mover Consultants is a
registered training provider with the Federal Government.

Campbell Apau holds a Master of Business Administration (MBA) from Mara University of Technology (Universiti Teknologi
MARA (UiTM)) and a Bachelor of Engineering (Honours) in Mechanical Engineering from the University of Manchester Institute
of Science and Technology (UMIST), Manchester, UK. He is currently pursuing a Master in Environmental Science (Land Use
and Water Resource Management) with Universiti Malaysia Sarawak (UNIMAS). Campbell is a registered mechanical engineer
with the Board of Engineers Malaysia (No. 27311A)
In management consulting, he is mostly involved in organizational transformation and strategic planning, and the use of the
Balanced Scorecard (BSC) and Key Performance Indicators (KPI). He is currently involved in the transformation program for
JKR Sarawak – the project is entitled “The New Face of JKR Sarawak 2011”. He was involved in the strategic planning of
Angkatan Zaman Mansang, and the Sarawak Development Institute. He was also involved in the Key Focus Activities lab and
Balanced Scorecard/Key Performance Indicators program for the Ministry of Industrial Development (MID), Sarawak.

When he returned to Miri after obtaining his engineering degree, he worked as a mechanical engineer with several engineering
companies. He then joined the marketing department of Exxon Mobil Borneo Sdn. Bhd. as a Territory Manager in Kuching,
Sarawak before founding Prime Mover Consultants.

He is an Advanced Communicator Silver, a Competent Leader, and a past executive committee member with the Kuching
Toastmasters Club. He has participated in many international speech, table topics and speech evaluation contests and was
champion in some of the contests. Campbell has also emceed many functions and conferences, at both local and international
levels. He was also a supreme council member for the youth wing of Parti Pesaka Bumiputera Bersatu (PBB) from 2002 – 2007.

1
Programme
17th May 2010, Monday
8:30am Registration
9:00am Opening Ceremony

1.0 Strategic Planning Process

Vision & Mission
Core Products and Services
Core Values
Core Competencies
Strategic Objectives
Corporate and Divisional Strategy

10:30am Morning Coffee Break

11:00am 2.0 External Environment
Opportunities, Threats, Industry Competition, and Competitor Analysis
3.0 Internal Environment
Resources, Capabilities, Core Competencies
4.0 Strategic Planning Tools
Extendibility
Busbar Ratings

1:00pm Lunch
2:00pm 5.0 Strategic Planning Case Studies
Case Studies
Discussion

3:30pm Afternoon Coffee Break

3:45pm 5.0 Strategic Planning Case Studies (continued)
Case Studies and Presentation

5:00pm End of Program

*Participants MUST bring along their notebook computers. Please provide adequate power points for computers.

Registration Fee

IEM Members RM125.00 per participant

Non-IEM Members RM175.00 per participant

All registration fees must be FULLY paid latest by 13th May 2010. Participant(s) who have not paid their
registration fees will not be given their Certificate of Attendance.

For the purpose of BEM-approved CPD hours, all Professional Engineers must provide their registration number.
No. Name(s) in CAPITALS Email Address IEM No. P.Eng No. Fee (RM)

Total

Enclosed herewith a crossed cheque no:……………………for the sum of RM………………………..issued in favour of “IEM
(Sarawak Branch)” and crossed ‘A/C payee only’ (Please add 50 cents for outstation cheque and write your name(s) &
company, tel/fax numbers at the back of the cheque).

Name of Department/Organization: _________________________________________________________________________

Address: ______________________________________________________________________________________________

Tel (O): _______________________ Fax:_________________________ E-mail:____________________________________

Contact Person: __________________________________ Designation: ________________________________

2
Date: _______________________ Signature: ________________________________

IEM - Providing Services to the Engineering Community