MAHIN RAHAMAN

34-30 75th st Jackson Heights, NY • (347) 264 3934 • mahinrah97@gmail.com

EDUCATION 
New York University, ​May 2019 GPA: 3.7, Dean’s List
Bachelor of Science in Media, Culture, Communications

EXPERIENCE  
UX, Engagement, and Technology Intern, ​NYU Office of Student UX, ​New York, NY​ Sep 2018 - Present
■ Assist in execution of go-to-market strategy and user experience for “BobChat,” an artificial intelligence bot
■ Pull insight from user experience analytics to ideate new product features and iterations for “BobChat”
■ Collaborate with Experience Team to streamline existing product management systems and processes
■ Create usage and performance reports on Excel using BobChat analytics to measure success

Worldwide Marketing & Communications Intern,​ Mastercard, ​New York, NY​ Jun 2018 - Aug 2018
■ Created graphics to visually represent complex Mastercard cybersecurity initiatives for external/internal audiences
■ Communicated Mastercard product stories through creative written and visual content for internal/external use
(Ex: blog posts, articles, product pitch videos, UX design mockups, B2B product launch hero images)
■ Created end-to-end external communications strategy with goal to increase conversion rate for freelancers writers.
■ Consulted with internal and external sources (Ketchum) to develop well- researched and thorough strategies
■ Spearheaded partnership event with youth organization to brand Mastercard as tech company to rising workforce

Digital Strategy Intern, ​Omnicom Health Group, N

​ ew York, NY​ ​ ​ Feb 2016 - Jul 2018
■ Researched current and emerging digital trends in the healthcare communications industry to inform social strategy
■ Structured and pitched integrated social media campaign called #WHYiWORK to increase internship application rate
■ Launched “60 Seconds with” series; produced & edited over 75+ videos and photos with Photoshop and Premier Pro
■ Increased Twitter followers by 81% and Instagram followers by 68% in one year
■ Awarded ​“Intern of the Year”​​ for notable success of #WHYiWORK campaign
 
Account Management Intern, ​Patients & Purpose, ​New York, NY Jun 2017 - Aug 2017
■ Identified key consumer insights from patient message testing data and distilled findings to advise brand strategy
■ Communicated consumer research insights to client and brainstormed with account team to create tactical plan
■ Created and presented visually engaging and informative PowerPoint Presentations for client and account team
■ Researched and pitched competitive landscape for HUMIRA (client) and identified unique value propositions

Freelance Writer, ​Social Media Week, The Tab, & LinkedIn,​ ​New York, NY ​ ​ ​Jan 2016 - Jun 2017
■ Delivered 30+ articles for SMW informing brands on social marketing strategy tactics -- collectively 10,000+ shares
■ Emerged as #3 most viewed author of February for The Tab -- top story cumulated 10,000+ views
■ Featured article as a LinkedIn “Campus Voices” contributor received 350+ likes & shares

LEADERSHIP & EXTRACURRICULARS 

President, ​NYU Public Relations Student Society of America,​​ ​New York, NY ​Sep 2017 - Jan 2018
■ Promoted to President from VP of Chapter Development ​after increasing club members by 33% in one year
■ Designed weekly club newsletter to promote member engagement and increased open rate by 21% in one year
■ Initiated and maintained relationships with marketing & communications professionals from top companies

Resident Assistant, ​NYU Weinstein Hall,​​ ​New York, NY ​Sep 2017 - Jan 2018
■ Surveyed residents to develop and execute a measurable engagement plan that addressed top three resident needs
■ Advised & mentored 33 freshmen residents while balancing coursework, leadership, and intern responsibilities
■ Planned, executed, promoted, and assessed outcome for hall events while managing program budget
■ Designed promotional graphics using Canva and Adobe Illustrator for hall events

Skills: ​HTML, CSS, Dreamweaver, Adobe Creative Suite Apps, Muckrack, Meltwater, Microsoft Office