Académique Documents
Professionnel Documents
Culture Documents
KG1 WAC3
Term II
December 2017 – February 2017
Batch no 26
Faculty : HOD:
Dean :
Director :
Table of Contents
1. COURSE PROFILE:.............................................................................................3
2. COURSE OBJECTIVE/S: ……………………………………………………………..................3
3. COURSE OUTLINE (SYLLABUS)..........................................................................3
4. COURSEWARE:..................................................................................................4
5. LEARNING OUTCOMES:......................................................................................4
6. THE INTERNAL ASSESSMENT.............................................................................5
6.1 MILESTONES / IMPORTANT DATES....................................................................5
6.2 RUBRICS FOR ASSESSMENT...............................................................................5
7. SPECIAL INFORMATION ON COURSEWORK.......................................................6
8. MID TERM EXAMINATION COVERAGE AND QP PATTERN....................................6
9. END TERM EXAMINATION COVERAGE AND QP PATTERN....................................7
10. Course Implementation : Module and Session Plan.................................................8
2
1. Course Profile:
2. Course Objective/s:
3
3. Course Outline (syllabus)
Mod Weig Description
ule ht- (list the topics covered under the course )
no age
Introduction to Business Writing – Adaptation &
1 10% selection of words- Construction of clear sentences &
paragraphs- Writing for effect
Crafting messages for Electronic Media- Email, User
2 15% generated content sites, websites, and instant messages
Preparing routine business documents- Business
3 25% letters- Directness in routine & positive messages- The
general direct plan- Routine inquiries- Adjustment grants-
Order acknowledgements- Claims – Indirectness in bad
news messages and Persuasive messages- Refused
requests- Adjustment refusals- Credit refusals
Writing Employment messages – Writing Resumes-
4 15% Resume Design- Resume Styles-conventional and electronic
resume(Info graphic, video, creative professional)- Job
Application Letters
Report Writing –Types of reports- Basics of Report
5 25% Writing- Report Structure- Organization & Content of
Longer Reports- Objectivity & Time viewpoint-Planning &
Placing Graphics- Writing the Executive Summary
(Conventional & Info graphic) -Documenting Sources for
Reports- Citing references & Preparing a Bibliography-
Bibliographic generators (MS word and online)
10% Managing Meetings- When to call and how to conduct a
6 meeting-Preparing Agenda & Minutes - Meeting etiquette
100%
4. Courseware:
4
Book/ Journal Author Year/ Publisher
Title/ edition/volume
Business Oxford
Meenakshi Raman &
Communicatio 2012 University
Prakash Singh
n BC Press
Business Raymond V. Lesikar,
Communicatio Marie E. Flatley, 2009, 11th
Tata
n- Making Kathryn Rentz, & ed.
McGraw
Connections in Neeraja Pande
Hill
a digital world
BC-MCD
Carol M.Lehman,
Cengage
BCOM Debbie D.Dufrene, & 2013
Learning
Mala Sinha
Business
Bovee, Thill & Pearson
Communicatio 2010
Chatterjee Education
n Today BCT
Basic Business Raymond V Lesikar&
Tata
Communicatio Marie E Flatley th
2005, 10 ed McGraw
n
Hill
BBC
Business Tata
Communicatio Mathukutty M. McGraw-
2001
n Strategies Monipally Hill
BCS Publishing
Managerial
Communicatio Tata
n- Strategies McGraw-
Geraldine E.Hynes 2010
and Hill
Applications Publishing
MC
5. Learning Outcomes:
5
Prepare the agenda and minutes of a meeting and conduct a
business meeting effectively.
The student The student The student The ideas The ideas
has original has some expresses some expressed are expressed
ideas and original ideas. ideas. The not necessarily are not
expresses Majority of ideas majority of original, and are original, often
them clearly. are related to ideas are not not usually confused and
The great the subject related to the connected to are not
majority of matter. subject matter. discussions connected to
ideas are around the discussions
related to the subject matter. around the
subject subject matter.
matter.
The student The student The student There is very The student
Enhancement (1)Use of
Posts are well Posts are well Posts are Posts show a Posts are of
written, clear written but not written but casual writing very poor
and concise, concise and lacks clarity and style with a lack quality. There
and are follow some of conciseness. of attention to is no evidence
characterized the writing style. The content style. Pays little of reading
by elements The content demonstrates attention to other
of a demonstrates that the student other reading information in
strong that the student has read only and mostly order to form
writing reads few parts and repeat previous new
style. The moderately, and then attempted personal views. meaning of the
content attempts to to synthesize topics at hand.
demonstrates synthesize information and
that the information and form new
student is form new meaning .
well meaning.
read,
synthesizes
learned
content and
constructs
new meaning.
(b) Resume Writing Rubrics:
7
Appearance Polished, Visually Visually Visually Untidy and
neat adequate, fills unappealing, unappealing, haphazard
presentation, one page but extends to 2 extends to 3 writing, with
Fills 1 page looks cluttered, pages, looks pages, errors.
Grammar, Spelling,
communication.
Experience (10%) Education (10%) Objective (20%) Header (10%)
8
(10%)Skills Activities/ Honors 10%)
Leadership Leadership Shows position/ Leadership and Not mentioned
& identified, membership accomplishmen
accomplishm identifies only ts not clearly
ents strengths identified
identified,
focus on
strengths
9
(30%)Efectiven *Includes all the * Includes at * Includes at *Does not * Includes less than
elements of ES least 5 of the least 3 of the include 3 of the listed
(Purpose, listed elements listed essential elements
Objectives, * Explanation elements elements * Poor summarizing
Methodology, of only few *Few *Not all the skills demonstrated
Analysis, elements and elements are elements are
Conclusions, summarizing adequately adequately
Recommendatio skills are explained explained and
ns) adequate and summarizing
* All the summarizing skills are
elements are skills are not lacking
effectively adequate
explained and
good
summarizing
skills
demonstrated
*Sentence style *Sentence *Sentence *Sentence *Sentence style and
Skill In Word Economy (20%)
and word style and word style and style and word word economy are
economy are economy are word economy are ineffective/
perfect effective/ economy are vague inappropriate
appropriate somewhat
effective
(20%) ,Spelling
n
Punctuation
10
be marked 0. Each student need to play three roles during pre-midterm. First
readers (These students are responsible for posting initial insights related to
the theme), Respondents (Students build upon, disagree with, or clarify the
first readers’ posts), and Searchers (Students find and share at least one
relevant online resource. In addition to linking to the resource, the searchers
provide a short evaluation of the resource, highlighting what makes it
worthwhile, unusual, or, if appropriate). The themes from which students can
select the blog are: advertising (print/video), latest corporate news in specific
sector, latest trends in social media, various brands, influential leaders, famous
quotes, entrepreneurs, posts that changed your mind about something.
The post-midterm assessment includes assignment- group evaluation (Info
graphic resume/ video resume/ other multimedia resume), test, and
assignment.
For group evaluation, students will be divided into a group of three. They will
have to make a video resume of one student in the group, info graphic resume
of another student, and other multimedia resume of another student in the
group.
Sessions will be interactive and students are expected to read the assigned
chapters and be prepared for the session.
Proofread assignments before submission. Assignments suspected of
plagiarism will be marked 0.
The end term examination shall be for 3 hours and shall cover all the
topics that are envisaged in this plan and the pattern will be as
follows:
11
10. Course Implementation: Module and Session Plan
Module Evaluation
Topics Pedagogy/ Activity Courseware (Cases/ readings/ (specify assessment
Num Sessions (Lecture, discussions, book & chapter references) tool )
ber Weightage presentations, seminar
(% of total etc.)
content)
1 Introduction to Business Basic Business
Writing Lecture, class Communication. Lesikar
exercises, videos, & Flatley.Chapter 2. Test I
2 Business Writing contd. power point Business Communication
presentations Today. Bovee, Thill &
1
10% 3 Business Writing contd. Schatzman.Chapter 7.
Business Communication.
Raman & Singh. Chapter
4.
Test I
Test II
13
Test III presentations & Bovee, John V. Thill, &
discussions Abha Chatterjee, Chapter
15, Appendix B.
19 Report writing –Framing of
the report
20 Report writing and placing Assignment(Execu
of graphics tive Summary)
14