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Business Communication
Chapter-01
Introduction
1
Meaning & Definition
◼ In general, communication exchange of ideas, message,
information, data etc. between two or more persons.
Communication way takes place orally, non-orally,
symbolically, or in writing.
◼ According to W. H. Newman and C. F. Summer "
Communication is an exchange of facts, ideas, opinions, or
emotions by two or more persons.
◼ According to Peter Little " Communication is the process
by which information is transmitted between individuals or
organizations so that an understanding response results"
◼ According to William Scott " Communication is a process
which involves transmission, and accurate, replication of
ideas ensured by feedback for the purpose of eliciting action
which will accomplish organizational goals.
2
Business Communication
◼ When business related information is transferred from one
person to another it is called business communication. Such
communication may occur internally or externally. If
business oriented events, thinking, thoughts and emotions
or transactions are exchanged among businessmen it is
referred to as business communication.
3
When communication occurred?
4
Types of communication: Formalities
Formal Communication
5
Types of communication: Formalities
Informal Communication
6
Types of communication: Process
1.Vertical Communication
◼ Downward communication
◼ Upward communication
2.Horizontal communication
3.Grapevine communication
4.Consensus
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Organizational structure of firm:
Board of Directors
Managing Director
Departmental Managers
Supervisors
9
Limitations of Downward Communication:
11
Importance of upward communication:
◼ Providing feedback
◼ Outlet for pent-up emotions
◼ Constructive suggestions
◼ Easier introduction of new schemes
◼ Greater harmony and cohesion
Limitations of upward communication:
14
Horizontal flow of communication:
Production
Sales
Purchase
Accounts Public
Relations
Administration
◼ Grapevine communication:. Grapevine is the informal
channel of communication. It does not have any specific
rules and regulation. Some times original message is
distorted deliberately. Grapevine may of four types:
a. Single strand
b. Gossip
c. Probability
d. Cluster
16
a. Single Strand
A B C D E
17
b. Gossip
◼ Transmitter or sender tells every one
◼ Sender is the key player of the information process
◼ The chain is just like the wheel
B
C D
E A F
I G
H
18
C. Probability
E B C
I D
A
F
H G
19
d. Cluster
◼ Sender transmits the message to the selected persons who
may in turn relay the information to other selected
individuals.
B E I
A C F
D G
J
20
◼ Consensus: Consensus is the process of
arriving at agreement through
consultation. The concept of consensus is
quite familiar to the political sphere.
Consensus decisions are easy to accept,
promotes harmony, checks conflicts and
splits.
21
Importance of Communication Skills
To You To Business
22
Importance of Communication
24
Objectives of Business Communication
25
◼ Coordination of effort: Communication is
an effective tool for coordinating the
activities of different persons engaged in
running a business. Coordination without
communication is a remote possibility. The
individuals or groups come to know what
others are doing and what is expected
from them only through communication.
26
◼ Good industrial relations: Communication
develops good industrial relations as it conveys
the feelings, ideas, opinions, and viewpoints of
one party to the other party.
The two parties - the management and the
subordinates, come closer through
communication. They understand each other
and dispel any misunderstanding. Thus, it
promotes cooperation and good industrial
relations.
27
◼ Development of managerial skills:
Communication helps managers to
understand human behavior at work.
Communication of facts, ideas, opinions,
information, feelings, etc., add value to the
knowledge of managers about various
happenings, in the organization and
behavior of people.
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Thank you all
for
attending the session
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