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INTRODUCTION TO REPORT
1.1. Background of the study:
Pakistan Telecom Co., Ltd. (PTCL) is the largest telecommunications service provider in
Pakistan with 5.7 million customers employing 30,000 people. PTCL is the largest CDMA
operator in the United States with 800,000 V-Fone customers. The company is a leading provider
of infrastructure for telecom operators and other corporate clients nationwide in Pakistan. The
company provides the latest services for home users, companies and wholesale communication
services. Telephone, internet, television, videoconference, etc.
The structure of the company helps the company to offer additional customer packages to its
customers. The company is divided into headquarters, northern, southern, central and western
regions, which operate in business, human resources and management, corporate development,
finance, operations and technology. The company is divided into the president and chief
executive officer, senior vice president, general manager, senior manager, international manager
and manager. In April 2006, Emirates Telecom, known as Etisalat, took control of PTCL and
purchased $ 2.6 billion for PTCL. Therefore, PTCL's successful privatization is a result of
Ufone's new focus on Pakistan's telecommunications sector. Etisalat has been a telecom service
provider in the UAE since 1976 and has ranked 140th in the world's top 500 companies.
Etisalat currently operates in 16 countries in the Middle East, Asia and Africa and is attracting
new mobile and steady companies in many growth markets.
PTCL is registered under the following names in the Karachi Stock Exchange, Islamabad Stock
Exchange and Lahore Stock Exchange.
KSE:PTCLA
LSE:PTC
ISE:PTC
Higher than anything. But economic training is not satisfactory in all obvious ways. This study
was conducted according to the purpose of the analysis. Due to the nature of the study, this study
cannot reveal many facts and figures.
Second, the limitations that affect research are all PTCL facts are due to PTCL confidentiality
issues. Also, it was confusing to provide certain information because all the documents and sub-
areas in the file area were constantly interrupted by confidentiality.
Because the third short term is no longer the limit of analysis, people cannot properly detect and
analyze PTCL work and can analyze it in the last 8 weeks.
This study will help the BBA student (HRM). The marketing section of this report includes all
aspects of marketing analysis. The Mansehra PTCL branch may also use the recommendations at
the end of the report.
CHAPTER 2
The organizational structure sets the role of the organization team and determines who works.
Responsible for achieving goals, reporting failure and uncertainty of performance goals, and
reflecting and supporting organizational goals. Simple solution and communication network.
2.1. Historical background:
i. 1947- Establishment of Posts & Telegraph Dept.
ii. 1961- Establishment of Pakistan Telegraph & Telephone Dept. (T&T).
iii. 1990-91-Establishment of Pakistan Telecom Corporation (PTC).
iv. 1995 - About 5% of PTC assets were transferred to PTA, FAB (Frequency Distribution
Committee) and NTC (National Telecommunications Corporation).
v. 1996 - PTCL is listed on all stock exchanges in Pakistan.
vi. 1998 - Establishment of Ufone and PakNet Subsidiaries.
vii. 2006-Etisalat Takes Over.
Since 1947, Pakistan's full and telegraph offices were established in 1962 and PTCL is a major
player in Pakistan Telecom. Despite having established a large network, PTCL's work and
policies have been criticized by other small businesses and civil society in Pakistan.
In 1991, Telecommunications Corporation Corporation (PTC) adopted the management and
functions of the full-body telegraphic division of Pakistan under the Telecommunications Act of
Pakistan. It meets the government's competitive policies and encourages private sector
participation and provides pocket, phone, and paging up-to-date data services.
In 1991, the government adopted a progressive policy and announced the privatization plan of
PTCL. In 1994, 600 million copies of PTCL were available in two different locations, up to 600
million PTCL. Each 10 averages has traps per week. This coupon was converted into a PTCL
stock in mid-1996.
In 1995, the Ordinance (Reconstruction) of Pakistan established a national telephone monopoly
PTCL telephone. In October 1996, the Pakistan Telecom (Reorganization) Act will be applied to
the provisions of this Act. In the same year, Pakistan Telecom Co., Ltd. established and traded
all of Pakistan's stock exchanges.
In 2001, PTCL launched mobile and subsidiary data under the name Ufone and PakNet. There is
no score for the first time in the first match. But Ufone has recently gained market share in the
mobile sector. Mark PakNet is effectively dissolved within a certain period. Recent DSL services
have introduced PTCL, which introduces brand new direct control and PTCL behavior for
reflection. The telecom monopoly approach will make service providers and infrastructure more
difficult. The post-monopoly era led to the liberalization of telecommunications in Pakistan in
January 2003. Liberalization of the telecommunications sector at the government level is
demonstrated at the government level. At the end of last year, the Pakistani government decided
to sell at least 26% of the company to private companies. PTCL privatization has three members.
Dubai Etisalat companies can make a significant contribution to this rate. The privatization of the
government last year led PTCL workers to protest and strike throughout the country. They even
block phone lines from large public institutions such as Punjab University, Lahore and the public
sector. The army controlled all internal exchanges. Many workers were arrested and placed
behind the windows. The dispute between the government and the workers is over and workers'
wages have increased by 30%.
The company changed due to privatization. Other, it is a new system of voluntary separation of
PTCL, a new voluntary discrimination system for employees, ERP (SAP-based), restructuring, B
& CC following privatization, which is more focused on new developments.
2.2. Board of directors:
This is the highest agency of PTCL that does not play a role in policy development. The number
of directors appointed must be less than seven (7). Currently 8 people have and each shareholder
holds an annual general meeting to elect board members. The director's office has been elected
for three years unless a previous resignation has not been rescinded, unless a loss of leadership or
termination of other posts. Beneficiaries of paid pension benefits have a right.
2.3. Business volume:
It provides more than 5.4 million fixed telephone connections and 12.7 million cellular
connections using more than 140 data and Internet service providers (ISPs) that provide PTCL
network infrastructure and 315 public phones and 51,000 wireless payphones. PTCL generated
annual rupee income. There are 1.1 billion partners in the private sector.
PRODUCT COMPETITORS
About 100 competitors in the country to provide
Multimedia& BroadBand (ISPProduct) Internet services to customers. However, some of
the major rival ISP products are the Internet,
World Online, Apollo, World Phone and Comsats
WOL and so on.
PTCL CallingCards (Product) Hello Cards, Call Point Cards, Call Mate Cards,
Global Telecom Cards.
2.10. Subsidiaries:
1. Ufone:
As a GSM 900 service provider, on January 29, 2001, PTCL Ufone (Pakistan Telecom Mobile
Co., Ltd.) became a full-fledged subsidiary. A fast-growing customer from Pakistan's leading
mobile service provider from the start. Now Ufone is considered one of the most active,
aggressive and innovative participants in the mobile space in Pakistan.
The development of the cell sector is the successful application of IT and mobile cellular deletion
policies and support of the regulatory process, guidance and timely implementation of Pakistan
Telecommunication Regulatory Authority (PTA) and Ministry of Communications (MOIT & T)
of the Information Technology Department.
Key accomplishments:
Ufone played a key role in Pakistan's development of the cellular telecommunications market. In
most cases, Ufone is one of the pioneers in creating innovative services in the marketplace.
Ufone is the pioneer in launching GPRS and multimedia messaging services in Pakistan, and has
launched international GPRS in the Pakistani market. Prepaid and international roaming service.
Performance:
Ufone has reached more than 10 major roads providing 10,000 roaming networks and
international roaming to 288 operators in 160 countries. In Pakistan, Ufone is the largest in
envelope for UK GPRS roaming. 200 field operators in 122 countries / regions. Ufone recently
focused on VAS and is an intense leader in introducing innovative services for the Pakistani
industry.
2. Brand:
Despite Ufone's tradition of industrial development, Ufone will be the image of a mobile phone,
from luxury to retail, as people need it. Ufone has the public branded from the start. Through
competition and market dynamics, Ufone focuses on the youth sector (50% of the population) of
prepaid brands. The Ufone brand team has launched a positive campaign to increase brand value
through market-oriented product development. Brand-new imagery in the target market was very
popular. Recent marketing research from a recognized research firm has significantly improved
Ufone's brand awareness and image enhancement. The UFONE prepaid brand is now considered
one of the most popular brands in the youth market, followed by other mobile operators
producing their own brand for the youth market.
3. International coverage:
Ufone offers international roaming services to more than 150 international carriers in 79
countries. Ufone has a GPRS roaming agreement with some international carriers and offers
prepaid roaming services for optional destinations.
4. Customer service:
Ufone provides efficient and friendly customer service through its 21 sales and customer service
centers and approximately 250 merchants nationwide. These outlets provide customers with
innovative solutions and access to web-based franchise management systems. We believe Ufone
is ready to face growing market challenges and understand new customers. With the best
network services and 24-hour call center service, you can support your current customer base
with a high level of customer satisfaction.
2.11. Network coverage:
Ufone always believes in a firm commitment to growth, security and reliability. So Ufone is
always balance, expansion and quality of service. Today Ufone has a total investment of $ 400
million and has more than 260 cities covered by the network.
Ufone played an important role in Pakistan's mobile market development. This is a company
dedicated to pursuing excellence. By supporting and supporting our employees and suppliers,
Ufone strives to be the best marketplace to deliver high quality customer and service networks
and sales in line with the new Etisalate vision.
2.12. Competitor of PTCL:
There are not many PTCL competitors on the phone line, but as the telephony industry has
grown, the telecom industry has grown, especially in the mobile phone sector, in Pakistan. The
total number of mobile phone users is over 800 million. The mobile phone industry has three
major brands, including three PTCL competitors.
Mobilink-Jazz
Telenor-Pakistan
Warid-Telecom
CM-Zong
Other players in Land Line industry:
Operators NTC Brain World Call Union NayaTel
Limited Communication
Clients 135,432 8,343 12,321 4,000 15,321
1. Mobilink-Jazz:
Mobilink is the largest mobile operator in Pakistan. Mobilink now has more than 3,512,232
users, 41% of the entire Pakistani industry. Mobilink competes primarily with PTCL Ufone
subsidiaries.
2. Telenor-Pakistan:
Telenor is another mobile phone company with 18,451,342 users, accounting for 23% of the
total mobile industry.
3. Core values:
Open and free at all levels of information exchange.
Continuous learning
Learners are actively involved in all aspects of the training process.
Looking for innovative human resource development solutions.
3.14. Work place training:
Vocational training or on job training (OJT) is a key factor in the HR policy. Since the company
is a public trading organization, workplace training is an important factor in policy willingness
and status as well as corporate services.
3.15. Refreshing courses:
The renewal process improves employee potential and productivity. The Regional
Telecommunications Training School (RTTS) is sometimes updated within the framework of the
Professional Telecommunications Academy, where departments represent staff. This process is
updated by management and technical staff. So they got the same and firm assessment knew
their ability to improve it.
A workplace or training team is specifically appointed at work. Human resources teams work
with the line management team to determine training needs.
3.16. Urgent training needs program:
Instantly assess urgent training needs and evaluate VSS cases through individualized training
programs. Involving all departments, regions and business units in delivering valuable materials
in the form of technology demand assessments is essential to precisely define their needs.
Regarding the transitional period, the program identified the most important development needs.
3.17. Customer care initiative:
In order to achieve the peak of customer service envisioned by the president / CEO, the training
and development department is responsible for effectively communicating customer care
program training to all PTCL employees.
CHAPTER 4
SWOT ANALYSIS
4.1. Strengths:
PTCL enjoys the most advanced international gateway exchange and satellite earth station.
PTCL has state-of-the-art technology and new digital switching networks. These are some
important features of the PTCL network.
It is Pakistan's largest and oldest company.
International Submarine Cables.
High capacity national fiber backbone.
36 convenient transportation and easy expansion.
National network digitization of about 99%.
Strong value-added service platform and trading platform.
The latest technology.
Monopolize the local market.
Skilled HR.
Policies are innovative.
Availability of infrastructure.
IT investment free policy.
Full support of GOP.
Profit margin are high.
No. of employees are large
The power to formulate policies.
Network is too large.
Worldwide recognizable
GoodCredibility.
PTCL has a strong R & D department.
The largest operating network and infrastructure.
The stock market has a good reputation.
4.2. Weaknesses:
Image Government organization.
Regional & Domestic Political Instability.
Weak economy & corporate profiles.
Poor employee relations.
Professional jealously.
Unionization.
Analog technology.
Slow decision.
Poor marketing.
Conflicts.
Nepotism.
Favoritism.
Inefficient staff.
Non-motivated staff.
People resist changes.
Poor staffing.
Low employee motivation.
No reward in case of good performance shown by the employee at any level
Lack of Customer focus.
Over employment and low productivity.
Very low employee moral.
Bad office infrastructure.
Low young blood.
4.3. Opportunities:
Growth in telecommunication industry.
Market Size
Privatization &liberalization
Govt. IT operations & projects
Innovation
Introduce new technology
Local handset manufacturing
4.4. Threat:
Strong rivals.
The political pattern is volatile.
Emerging new cellular companies.
Privatization of bad debts Economic depression.
The Internet provided by different mobile companies is another threat to PTCL's DSL
services.
Internet USB is provided by different mobile companies such as Telenor and Mobilink.
Ability to retain qualified professionals.
4.5. General analysis:
PTCL is the largest and oldest telecommunications company in West Pakistan. All
telecommunications companies are the mother of Pakistan. PTCL is the gateway to the West
Media of Westphalia and their companies. Every company has a PTCL mobile phone.
Regardless of the commercial transaction, this company is very useful for communication with
customers, and Q1 and for use at the national and international level. This report already
mentions PTCL's history, organizational structure, subsidiaries and competitors, and
management and human resources management services.
Considering all the above, I reaffirm that PTCL is the largest telecommunications business
organization in western Pakistan. However, the latest PTCL measurement technology must
compete in the market using the latest technology. PTCL includes Ufone, the third largest
subsidiary in Western Pakistan's telecommunications business. Ufone is also one of the most
promising ad campaigns, so we're familiar with commercial TVCs. PTCL expects the company's
social responsibility as mentioned in the first chapter.
PTCL has a well-established HR department that plays an important role in PTCL development.
PTCL has the largest training network to increase employee productivity and empower
employees with innovative and engineering opportunities to compete in the telecommunications
industry. In this analysis, we believe that PTCL will use the latest technology and square
measurements over time.
After privatization, PTCL improved its services and competed again with large companies. In
privatization, we introduced a closed system called "Voluntary Separation Theme" (VSS) to
reduce the number of employees due to the internal economic crisis.
Through VSS, PTCL reduced employee salaries by reducing the salary cost of 400 and providing
the opportunity to hire highly trained staff.
CHAPTER 5
RECOMMENDATIONS AND CONCLUSIONS
5.1. Recommendation:
HR spend less time on recruiting and training staff.
Human resources departments can hire high-quality personnel.
High-quality trainers may be dealt with in the HR department.
Full year refresher courses should be adequate and frequent.
The promotion criteria for the HRD should be defined as required.
More training centers should be established. In the case of insufficient resources, it is
difficult to use the same capacity training center of other organizations by determining
the conditions and conditions.
In the training course of the HRD, ethical values should be more emphasized.
Appropriate and competitive evaluation of the methods and procedures used by other
competitors will improve the performance of human resource development.
This is the era of information technology. The company's features and procedures should
be changed from manual to automatic. This will improve the final performance and
accuracy of the HR department and the company. The Ministry of Human Resources
should allocate resources for this purpose.
HR departments can provide counseling and training staff to conduct a window operation
to reduce time and save resources.
The promotion of corporate policies by the human resources department and the
convenience of clients can obtain an appropriate check and balance system.
Pay packages can be modified based on the profits earned by the organization.
5.2. Conclusion:
PTCL is undoubtedly a monopoly, but keep a position that competitive time will be to change the
policy and become the top supplier of telecom services in the market and build the company's
position and customer base. The actual substance is a person. Of course, this organization is the
human resources of the most important human resources department. Integration of company
activities and functions such as job analysis, recruitment, staffing, training, payment package
design, personnel evaluation system.
The Ministry plays a key role in fixing, maintaining, motivating and promoting. Indeed, the
person appointed at this particular age has an obligation. Your HR manager should have
experience and confidence in your area. It must be a friendly person who is already readable.
This ensures a successful. It must be "not a victory, but everything but a form of struggle."