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Engineer, CSR and

Project Management
1.0 Engineer, CSR and Project
1.1 Impact CSR economic, social, cultural,
environmental and sustainability
1.2 CSR Activities - Engineering and
Environmental sustainability
1.3 Project Management: Planning,
Budget, Communication, Risk and
Compile and edited by BA SEPT 2018
Delivered by Salmiah Kasolang
Roles of an Engineer

• Scientist : exploring basic knowledge in the field of physics, chemistry, biology,

geography etc.
• Engineer : application of applied science, applied mathematics for the creation
of economically viable goods.
• The focus of an engineer’s work typically falls into one or more of the following
 Research - explore, discover and apply new principles

 Development - transform ideas or concepts into production processes

 Design - link the generation of ideas and the production

 Production and testing - manufacture and assemble components or products

 Sales - market engineering products

Community Service and Corporate Social Responsibility (CSR)

• The term "corporate social responsibility" became popular in the 1960s and has
remained a term used indiscriminately by many to cover legal and moral responsibility
more narrowly construed.[11]
• Business Dictionary defines CSR as "A company’s sense of responsibility towards the
community and environment (both ecological and social) in which it operates.
Companies express this citizenship (1) through their waste and pollution reduction
processes, (2) by contributing educational and social programs and (3) by earning
adequate returns on the employed resources."[12]
• A broader definition expands from a focus on stakeholders to
include philanthropy and volunteering.[13]

Why Corporate Social Responsibility is Important

1. Improves Public Image Corporate social responsibility

Positive social responsibility helps attract and retain engaged
improves a company’s public image and productive employees.
and relationship with consumers. 4. Attracts & Retains Investors
2. Increases Media Coverage Investors care about corporate
Having a strong CSR program can social responsibility and so should
increase the chances that your companies.
company gets news coverage.
3. Boosts Employee Engagement

How CSR can help manage risk

• Risk By first benchmarking your organisations performance on

Managing and controlling risk is key to running a
successful organisation. Risk can be defined as the CSR activities you will identify areas of risk. Other tactics
possibility of suffering harm or loss. Within the include:
area of CSR there are four general areas of risk. • Workshops to engage with staff and suppliers to
1. Supply chain – country specific such as human explore areas of risk
rights abuses, or company specific risks such as • Develop interactive intranet sites that show case
pollution. examples of good practice, or build in opportunities for
2. Operational risks – this covers compliance with promotion of good practice at staff meetings
regulation, employee satisfaction and dangerous • Review company policy and procedures to ensure
operations values are consistent – procurement, recruitment,
3. Product – this covers use of hazardous raw
materials (e.g. nuclear energy) waste during training, appraisals and exit interviews
production, and health and safety issues. • Consult and involve staff more in the running of a
4. Societal expectations – this covers what society business
demands of a business in the 21st Century • Provide feedback questionnaires for employees,
customers and suppliers – to show the organisation is
living its values
CSR—Concept and Rationale

• There are compelling reasons why companies should 4. CSR initiatives may be supported due
engage in some form of effort aimed primarily at social to reputation impact, on the grounds that they
welfare. Proponents of CSR have used four arguments will improve a company's image and even raise
to make their case: moral obligation, sustainability, the value of its stock (Porter & Kramer, 2006).
license to operate, and reputation. Examples of such reputation benefits include a
1. Moral obligation means that stakeholders of a greater clientele, the ability to charge premium
growing number of companies are only satisfied prices, and the retention of more productive
when the company balances the impact of its workers. Companies tend to manage risks to their
business with socially responsible practices. reputation and brand in a reactive mode, only
dealing with crisis events after they happen.
2. Sustainability involves meeting the present needs Companies confronted with boycott threats, as
without compromising the capability for future Nike was in the 1990s, or with the threat of high-
generations. Substantial progress can be made by profile lawsuits, as McDonald's is over obesity
investing in solution that are socially, concerns, may also see CSR as a strategy for
environmentally and financially sustainable presenting a friendlier face to the public (Doane,
(Arena, 2006, p. 9). 2005).
3. The very license to operate and crucial contracts
themselves, with governments and other entities,
might be conditional upon such obligation. https://www.pmi.org/learning/library/corporate-social-responsibility-means-

‘love for others’

‘desire in the welfare of

•Sponsorships •Volunteering
•Grant making
•Change agents

Impact CSR economic, social, cultural, environmental and
sustainability- Video on CSR

• Samsung Corporate Social Responsibility Video

Responsibility: Bringing Light • https://youtu.be/yXIzlMI3JEU
to Ethiopia Improves Life for
• Siemens CF A 2016 Corporate
Social Responsibility Project in
• https://youtu.be/gt-ga9hdZ0w Thailand
• Cisco’s Corporate Social • https://youtu.be/9Fiv04nlT-k
• https://youtu.be/CuQ7f-tP0uc
• Toshiba Corporate Social
CSR – Engineer in Society
• Youtube
• CSR APRIL-MAY 2017 https://youtu.be/uJo3ufXaxgs
• CSR OCT- NOV 2017 https://youtu.be/ePcRNqQ1SOY
• CSR APRIL-MAY 2018 https://youtu.be/hqcDCXc6vr8

• Slideshare
• https://www.slideshare.net/bulanabd/csr-students
• https://www.slideshare.net/bulanabd/let-join-csr-activities-
• https://www.slideshare.net/bulanabd/activities-csr-octnov-
• https://www.slideshare.net/BulanAbdullahDr/csr-engineer-in-
Indicators for the selection of CSR projects
Kluster Masyarakat
Kluster Program Kluster Masyarakat Liputan / Perkongsian
• Kesihatan • Masyarakat Miskin Bandar • Conference
• Pendidikan • Masyarakat Felda • Seminar
• Kebajikan Sosial • Pelarian • Publication
• Keusahawanan • Pelajar Sekolah • Article
• ICT & Teknologi • Anak Yatim • Mass Media
• Alam Sekitar • Belia
• Sukan & Rekreasi • Asnaf
• Keusahawanan • Penuntut Institusi
• Pengurusan Risiko & Bantuan • Orang Kurang Upaya (OKU)
Bencana • Warga Emas
• Warisan & Kebudayaan • Banduan
• Edutourism • Orang Asli
• Gelendangan
• Ibu tunggal
• Pesakit kronik / Kanser
• Pendatang Asing
• Penagih Dadah
The organization and coordination of the activities of a business in order to
achieve defined objectives. Management is often included as a factor of
production along with machines, materials, and money. According to the
management guru Peter Drucker (1909-2005), the basic task of
management includes both marketing and innovation.
Practice of modern management originates from the 16th century study of
low-efficiency and failures of certain enterprises, conducted by the English
statesman Sir Thomas More (1478-1535). Management consists of the
interlocking functions of creating corporate policy and organizing,
planning, controlling, and directing an organization's resources in order to
achieve the objectives of that policy.
Read more: http://www.businessdictionary.com/definition/management.html
The directors and managers who have the power and responsibility to
make decisions and oversee an enterprise. The size of management can
range from one person in a small organization to hundreds or thousands of
managers in multinational companies.

In large organizations, the board of directors defines the policy which is

then carried out by the chief executive officer, or CEO. Some people agree
that in order to evaluate a company's current and future worth, the most
important factors are the quality and experience of the managers.

Read more: http://www.businessdictionary.com/definition/management.html


Planned set of interrelated tasks to be

executed over a fixed period and within
certain cost and other limitations.
Read more: http://www.businessdictionary.com/definition/project.html

The body of knowledge concerned with

principles, techniques, and tools used in
planning, control, monitoring, and
review of projects.
Read more: http://www.businessdictionary.com/definition/project-management.html
The Six Principles of Project Management

•Principle 1: Vision and Mission.

•Principle 2: Business Objectives.
•Principle 3: Standards of Engagement.
•Principle 4: Intervention and Execution Strategy.
•Principle 5: Organisational Alignment.
•Principle 6: Measurement and Accountability.
By Theo Gilbert-Jamison
The Six Principles of Project Management (con’t)

• Principle 1: Vision and Mission • Principle 2: Business Objectives

• In order to be successfully executed, • The next step is to establish two to
every project or initiative should begin three goals or objectives for the
with the end in mind. This is effectively project. Is it being implemented to
accomplished by articulating the Vision increase sales and profit, customer
and Mission of the project so it is loyalty, employee productivity and
crystal-clear to everyone. Creating a morale, or product/service quality?
vision and mission for the project helps Also, it's important to specifically
clarify the expected outcome or quantify the amount of improvement
desired state, and how it will be that is expected, instead of being
accomplished. vague.
The Six Principles of Project Management (con’t)

• Principle 3: Standards of Engagement the issue you are working on. There are many
• Simply put, this means establishing who will quality management concepts that can be
be part of the project team? What will be the applied ranging from a comprehensive "root
frequency of meetings? What are the meeting cause analysis" to simply "asking why five
ground rules? Who is the project owner? Who times." Once the best possible intervention
is designated to take notes, and distribute has been identified to resolve the issue, then
project meeting minutes and action steps? we must map out our execution strategy for
This goes along with any other meeting implementing the intervention. This includes
protocol that needs to be clarified. identifying who will do what, when, how, and
• Principle 4: Intervention and Execution
• This is the meat of the project and includes
using a gap analysis process to determine the
most suited intervention (solution) to resolve

The Six Principles of Project Management (con’t)

• Principle 5: Organisational Alignment • And last, how will we determine success?

• To ensure the success and sustainability of Well, a simple project scorecard that is
visually interesting is a great way to keep
the new initiative or process brought on by
everyone updated and engaged. A
this project, everyone it will directly impact
must be onboard. To achieve organisational scorecard is an excellent resource for
holding employees, teams, and leaders
alignment (or buy-in), ongoing
accountable for the implementation,
communication must be employed in-
person during team meetings, electronically refinement, and sustainability of the new
via email and e-learning (if applicable), and initiative or project. Accountability means
through training. The message must include that consistently, top performers will be
rewarded and recognised; while those
the WIIFM "what's in it for me" at every
needing improvement will be coached with
level; otherwise most stakeholders will not
specific expectations and consequences
be interested or engaged around the new
clearly outlined.
• Principle 6: Measurement and
Key Skills Needed To Achieve Success In The Development Of
Projects, Especially In Intangible Areas Such As Corporate Social

With regard to the dimensions of a CSR the project and possible desertions.
project, according to Professor Ribera • 4. Results: return on investment,
we can describe 5 different ones: increase in the value of the brand,
• 1. Efficiency: meet deadlines, honor capacity to attract better resources,
the schedule set initially. etc.
• 2. Impact: to third parties, be they • 5. Preparation: for the future, new
consumers, employees or other technologies and tools to apply, new
stakeholders. capacities and talent to incorporate.
• 3. Team: impact on its members,
especially on their commitment with
The Unknown As The Cause Of Project Failure

Projects fail for different 5. • Not all affected • Projects also go through different
reasons: stakeholders are taken psychological phases, depending on
1. • The team has been into account. the mood of the team and its progress:
badly chosen. 6. • There is a lack of 1. • Enthusiasm: especially at the
2. • The project has been commitment in the beginning.
badly chosen (it is only team. 2. • Disillusionment: with the first
an unrealizable dream). 7. • There is no common problems. •
• Incorrect objective. 3. Panic: with the serious problems
prioritization. 8. • No serious and and the first desertions.
3. • The objective is not responsible team at 4. • Search for a guilty person: with
well defined. one’s disposal. the negative turn of events. • Blame
4. • Disregard that there 9. • Not knowing what the most innocent person: with the
is more than one represents success in failure of the project.
ongoing project. the project.
Depending on the phases, the problems tend to be:

• 1. Beginning: • The plan has been communication. • There is competition to

imposed. • There is an excess of obtain resources. • There are no rapid
optimism. results.
• 2. Planning: • There has been no • 4. End: • The project is not closed down
negotiation of deadlines. • Important in time if it is not successful. • There is no
actions have been ignored. • There is no learning from mistakes made.
real team. • It is a linear plan, when it
should be iterative (various actions
occurring at the same time, not one after
the other).
• 3. Execution: • Bad management. •
There is no monitoring. • Bad
What makes a difficult project fail?

• There are 5 factors which can lead to a systems.

project experiencing different types of • 4. Master copy: the most complicated
complications and even go into a spin: issue to manage.
• 1. Novelties: an issue derived from • 5. Rhythm: three types possible,
another that was not initially normal, competitive, critical in time.
considered, a break with what was
established at the beginning.
• 2. Technology: depending on the low,
medium, high or very high level of
technology which we are using.
• 3. Complexity: a need to assemble
different aspects and create interaction
5 Phases of Project Management/ Project life cycle

Project Project Definition Project Launch Project Performance Project

Conception & Planning or Execution and Control Close
1 2 3 4 5
Project charter Scope & Goal Setting Status & Tracking Objectives Post Mortem
Project Initiation Budget KPIs Quality Deliverables Project Punchlist
Work Breakdown Quality Effort & Cost Reporting
Schedule Forecasts Tracking
Gantt Chart Performance
Communication Plan
Risk Management
Project Initiation Phase

• a project is formally started, named and defined at a broad level during

this phase.
• Project sponsors and other important stakeholders due diligently decide
whether or not to commit to a project.
• Depending on the nature of the project, feasibility studies are conducted.
Or, as it may require, in an IT project – requirement gathering and
analysis are performed in this phase. In the construction industry a
project charter is completed in this phase.

Project Planning Phase

• a project management plan is developed deadlines and important deliveries.

comprehensively of individual plans for – • A plan for managing identified and
cost, scope, duration, quality, unidentified risks is determined as
communication, risk and resources. this may affect aspects of a project later
• Some of the important activities that on.
mark this phase are -making WORK • Risk management planning includes: risk
BREAKDWON STRUCTURES WBS, identification and analysis, risk mitigation
development of schedule, milestone approaches, and risk response planning.
charts, GANTT charts, estimating and
reserving resources, planning dates and
modes of communication with
stakeholders based on milestones,
The Work Breakdown Structure, usually shortened These are some of the benefits of a WBS:
to WBS, is a tool project managers use to break 1. Provides a solid foundation for planning and
projects down into manageable pieces. It is the scheduling
start of the planning process and is often called the
'foundation' of project planning. 2. Breaks down projects into manageable work
3. Provides a way to estimate project costs
A WBS is a hierarchical decomposition of the accurately
deliverables needed to complete a project. It
breaks the deliverables down into manageable 4. Makes sure no important deliverables get
work packages that can be scheduled and have forgotten
costs and resources assigned to them. As a rule, 5. Helps a project manager with resource
the lowest level should be two-week work allocation
packages. Another rule commonly used when
creating a WBS is the 8/80 rule. This rule says no 6. Provides a proven and repeatable approach to
single activity should be less than 8 hours, or planning projects
greater than 80 hours. 7. Provides an ideal tool for team brainstorming
and for promoting team cohesion
Project Execution Phase

• a project deliverable is help you understand whether

developed and completed, your project will be a success or
adhering to a mapped-out plan. failure.
• A lot of tasks during this phase
capture project metrics through
tasks like status meetings and
project status updates, other
status reports, human resource
needs and performance reports.
• An important phase as it will
Project Monitoring and Control Phase

• occurring at the same time as the any, and in which case corrective
execution phase, this one mostly measures are determined and
deals with measuring the project suggested to keep a project on track.
performance and progression in • To prevent project failure, consider
accordance to the project plan. why projects are likely to fail and the
• Scope verification and control occur ways to prevent failure.
to check and monitor for scope creep,
change control to track and manage
changes to project requirement.
• Calculating key performance
indicators for cost and time are done
to measure the degree of variation, if
Project Closure Phase

• A project is formally closed. It includes a series of important tasks such as

delivering the product, relieving resources, reward and recognition to the
team members and formal termination of contractors in case they were
employed on the project.


Excel Project Management Templates
Excel Gantt Chart and Project Scheduling Template
Project Budget Template
Excel Timeline Templates
To Do List Template
Risk Register Template

• The Processes of Project Risk Management are:

• Plan risk management,
• Identify risk,
• Perform qualitative risk analysis,
• Perform quantitative risk analysis,
• Plan risk response,
• Control risk.


• https://www.projectsmart.co.uk/corporate-social-responsibility-and-project-management.php
• How to manage CSR programs efficiently and convert them into ...
• www.corporateexcellence.org/.../I05%20How%20to%20manage%20CSR%20progra...