Company Name:
The Business Model Canvas
Key Partners
 Raw material and
components providers
 Distributors and Dealers
 Regulator Authorities
 Patients
 Hospitals/Clinics
 Shareholders
Cost Structure
 The major cost driver is the cost of product sold
 Sales/Marketing
 Administration
 Legal
 Research and development
Class Journal of Strategic Management / PGP 2015-17 Course Instructor: Prof Satyasiba Das
Designed By:
Key Activities
 Designing
 Developing
 Manufacturing
 Marketing
 Distributing
Key Resources
 Owns more than 2700
patents in USA (2016)
 Research and
development team
 6 manufacturing plant
worldwide
Date:
Edwards Lifesciences Saurabh Jain/17PGP190 02/10/18
Value Proposition Customer Relationships Customer Segments
 Edwards Lifesciences  The company’s  Hospitals
offers four primary website features  Medical Offices
value propositions: “Support” sections  Clinics
accessibility, for patients,  Outpatient facilities
innovation, risk caregivers, and
reduction, and healthcare
brand/status. professionals
 60 years of
experiences with
presence in
approximately 100 Channels
countries worldwide  Website
 Conferences
 Social Media
 Distributors and Dealers
 Direct sales team
 Mobile application
Revenue Streams
 Edward Lifesciences one revenue stream: revenues it generates
through sales of its products to customers. They are often sold
through long-term contracts.