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February 9, 2011
I’m not referring here to my Belgian Government ordeal or hardly marketable options,
mais rather consider EU innovative approaches and launching of revolutionary calls
on indeed actual, stringent issues, in the light of latest developments in Arab world,
especially in Egypt and Tunisia. For the moment… Anyway, it appears some obsolete
PCs will be made redundant. Or, for marketing sake Sale price is reduced and some
categories would qualify for installments notwithstanding. The bad news is PC stands
for Political Correctness, en revanche the good one is the season has just begun.
I have the opportunity (or strategy?) to be involved almost on a daily basis with EU
Institutional environment and lately the unavoidable trend is to accommodate a certain
circumstantial boldness, regarding cornerstones of our governance system, such as
democracy, representation, legitimacy, state of law, power of the people, etc. People,
people… but what kind of people and which power… it is not that simple anymore!
Appropriateness of these nice export merchandises to be delivered in some sensitive
areas has come under serious question.
Well… this is quite something. It is huge, epochal, indeed revolutionary and paradigm
shifting, some attributes are now loaded with substance, unlike their use in volatile EC
2020 strategy orientations for instance. Ok, but what shall we do without our precious
chewing-gum delicacies, which seem essential in managing the whole cooking
establishment? Probably nothing special… as the respective sacred cardinal versets
represent anyway just exterior variables in the real functionality of the system in the
real world. And this is notably true in the Westside story, where oligarchic muses play
a decisive role.
* A Fistful of Dollars
At category: Still attractive for financial fluxes, for confident investments and traditional
transactions in decent financial purgatories, such as Luxembourg or Monaco.
Rationale: There is still a glamorous spell, a fascination and a certain je ne sais quoi,
which seduces money to come over, feel great and settle down. But capital cannot live
by itself, it hates solitude and badly needs owners, who need properties, clubbing,
Louis Vuitton and some power to exercise on. The design of relationships building
might seem irrelevant, yet the precarity of options inexorably leads to the same
conclusion: somebody needs to assume Decision and the location could be also a
yacht at quay in St Jean Cap Ferrat harbour.
* In a Better World
Rationale: Europe enjoys a leading positioning in these matters and this kind of positive
tendencies should be encouraged. Quality of life, the living standards imposed greater
care for these essential issues. Healthy food and appropriate preparation, good air and
water, independence from fossils fuels are assets worth building on and trends to be
acknowledged.
The spectacle would not be complete without the popular Razzie Awards.
* Modern Times
Rationale: Globalization has changed the rules of the game. Other regions are
emerging as staring actors from an economical, financial, technical, industrial-
manufacturing, exportation perspective and it is not just about BRIC countries.
* The Office
Rationale: Certainly, 2 digits growth rates are hardly imaginable, but the way to do
business, the speed of translating new ideas, innovative market opportunities into
feasible business models truly is a handicap in comparison with nowadays tigers.
European managers seem quite restful and some white-collars are experts in acting
on Mark Knopfler’s ‘Money for Nothing’, the soundtrack of their lives seemingly. This
is particularly true for Brussels Bureaucracy Festival and its propagandist, inefficient
approaches based upon self-satisfactory scenarios.
Finally, would like to express my gratitude and give thanks to those who made possible,
who in fact incited to and inspired this intervention i.e. politicians, media, Frederic T.,
respectable citizens and last but not least, ordinary participants in street revolts in
Cairo, Tunis aso. I reckon they deserve a great deal of compassion and undisimulated
respect for their genuinely idealist query towards basic human liberties. Nonetheless,
putting own lives at stakes for don-quijotest pursuits merits at least a sincere reflection.
Show must go on
______________________
Mihai COSTEA
Adviser
bromotion.eu